Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Email Considered More Effective Than IM for Workplace Communications

Email Considered More Effective Than IM for Workplace CommunicationsMore than one-quarter of office workers use IM most commonly on a day-to-day basis, though.August 10, 2017

Slack may be on a tear, but it still has a perception gap to fill: a recent survey from Robert Half Technology finds that both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant... READ MORE
Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your ListOnly 77% of emails in the US reach the inbox; globally, 8 in 10 do so.August 9, 2017

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That’s according to Return Path’s latest annual Deliverability Benchmark Report [download page], which looks... READ MORE
5 Things to Know About E-Commerce Customer Retention

5 Things to Know About E-Commerce Customer RetentionIntriguing stats from an analysis of 2.5 million sessions in Q1.July 31, 2017

Monetate has released its latest quarterly e-commerce benchmarks report [download page] covering Q1 2017, and this edition is packed full of intriguing data about e-commerce customer retention. Here are 5 takeaways from the report, which is based on an... READ MORE
People Take More Time to Read Emails on Mobiles Than on Desktops

People Take More Time to Read Emails on Mobiles Than on DesktopsEmails opened on desktops are twice as likely to be abandoned as those opened on mobiles.July 28, 2017

Some 55% of emails delivered through the first third of this year have been opened on mobile devices, almost double the share from 2012 (29%), reports Return Path [download page]. The study, which relied on an analysis of more than 27 billion email opens... READ MORE
Email Click Rates Decline Y-O-Y, Again, in Q1 2017

Email Click Rates Decline Y-O-Y, Again, in Q1 2017Meanwhile, open rates continue their steady upswing.July 26, 2017

Email click rates in North America have failed to increase on a year-over-year basis for the 16th consecutive quarter, per Epsilon’s latest quarterly review [download page] of client activity. The Q1 2017 report shows the average click-through rate at... READ MORE
Retailers Delivering Relevant Emails, People Say

Retailers Delivering Relevant Emails, People SayMedia and publishing brands could stand to up their game, it seems.July 24, 2017

People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been highlighted in other research, too. Of course it helps when those... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match