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Online & Mobile > Email

1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries

December 20, 2016

Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries - and that's if they even respond to leads in the first place, according to research from Conversica. Indeed, around one-third of the 538 B2B and B2C companies contacted across nine industries did not respond at all to a direct, specific contact inquiry. Read more »

How Do Executives Feel About Content and Ads?

December 16, 2016

Executives around the world are active on social media but primarily get their news from email, says Quartz in reporting the results of a new survey. The study also found openness to advertising, though more so for sponsored content than for interruptive ads. Read more »

What Are B2B Marketers’ Biggest Struggles With Demand Gen Campaigns?

December 15, 2016

B2B marketers this year have been prioritizing lead quality over lead quantity, but findings high-quality leads isn't coming easily. In fact, according to a new survey report [download page] commissioned by SnapApp, identifying new lead sources is the top challenge that B2B marketers are having with current demand generation campaigns. Read more »

Consumers Say They Trust Traditional Media Ads More Than Digital Ones

December 14, 2016

Online pop-ups continue their reign as the most disdained form of advertising, it seems. In a new study [download page], MarketingSherpa reports that just one-quarter of consumers trust pop-ups, making them the least trusted type of ad. That finding follows separate research from HubSpot indicating that pop-ups are the most widely disliked ad type. By comparison, traditional media ads seem quite trusted for purchase decisions. Read more »

New Brief! Mobile Milestones 2016

December 12, 2016

mobile-milestones-brief-2016-coverMobile devices are increasingly becoming the devices of choice for digital media consumption. In this Brief, we highlight several new thresholds reached by mobile devices in marketing and consumer behavior. Read more »

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 8, 2016

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. Read more »

Top 10 Marketing Charts of the Month – November 2016

December 7, 2016

mctop10nov-16-entryThis month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists' top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast. Read more »

Marketers Rank Their Top-Performing Automation Journeys

December 7, 2016

autopilot-top-performing-marketing-automation-journeys-dec2016The main barrier to marketing automation implementation has shifted over the past couple of years from lack of awareness to lack of budget, reports Autopilot in a recent study [download page], suggesting that as lower-cost options become available, marketing automation adoption will continue to increase. The report indicates that high-performing marketers regularly send automated emails to their contacts, more so than other marketers. Read more »

What Brings Shoppers to Stores – And Keeps Them Coming Back?

December 6, 2016

ksm-most-influential-channels-driving-in-store-visits-dec2016Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it's also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults stating that TV ads are extremely or very influential in encouraging them to shop in stores rather than online. That trailed only store circular ads (40%) and email ads/coupons (37%). Read more »

Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

December 5, 2016

nyamabrandsparkdapresy-most-influential-consumer-trends-in-next-10-years-dec2016The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and BrandSpark, in association with Dapresy. Read more »