Category news stream

Online & Mobile > Email

Personalization Efforts Mainly Limited to Email and Website Home Pages

April 26, 2017

Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they're getting personalization right, and further results from the study indicate that personalization channels and experiences remain limited. Read more »

Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s Still Tops

April 25, 2017

Email marketing continues to provide the best ROI of any digital channel, closely followed by SEO, according to Adestra and Econsultancy in their latest Email Marketing Industry Census [download page]. The survey of almost 700 in-house marketers - the majority of whom are UK-based - found close to three-quarters (73%) reporting that email offers a good or excellent return on investment, with SEO (72%) also highly regarded. Read more »

Here’s When the Top Internet Retailers Are Most Active With Emails

April 24, 2017

The top internet retailers moved away slightly from Friday sends in Q1 2017 relative to the year-earlier period, according to an analysis from Email Aptitude. The distribution of sends by day of the week was relatively stable on a year-over-year basis, with Monday remaining the most active day for emails from the IR 1000. Read more »

Email Click Rates Continued Their Slow Decline in Q4 2016

April 18, 2017

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon's latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a year-over-year basis for 15 consecutive quarters. Open rates increased on a year-over-year basis, though, as open and click rate trends continue to move in opposite directions. Read more »

Top 10 Marketing Charts of the Month – March 2017

April 10, 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing analytics; CMOs and brand-building; corporate reputation drivers; and CX leader. Read more »

Marketers More Confident Measuring ROI From Paid Search & Email Than Other Digital Channels

April 5, 2017

Measuring the ROI of marketing and advertising efforts has been a consistent obstacle for some time, brought to light by greater pressures from the C-suite to prove marketing's value. Digital advertising - for all its growth - hasn't been spared this challenge, but some channels seem easier to measure than others. Indeed, respondents to SEMPO's latest State of Search Report seem relatively confident in their ability to measure the ROI from paid search and email. Read more »

The Channels Customers Want to Use to Engage With Your Brand

March 27, 2017

When engaging with brands, consumers turn first to their websites, blogs or social sites, presumably for the availability, ease and convenience in doing so, according to a recent survey [download page] from Lithium Technologies. This channel preference is also true when wanting to find out about the products and services offered, per the study. Read more »

Which Content Assets Do Sales Request Most From Marketing?

March 21, 2017

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these have a significant impact on buyer behavior. Read more »

What Are Marketers Finding to be the Most Effective Email List Growth Tactics?

March 20, 2017

Email continues to one of - if not the most - effective digital marketing tactics available. And while the recent focus has been on improving subscriber engagement amid declining click rates, list growth is obviously also a huge priority (and challenge). In its latest monthly report [download page], Ascend2 takes a look at the tactics that are perceived to be the most effective - and difficult to execute - for list growth. Read more »

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

March 15, 2017

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host of new benchmarks across several metrics that can act as indicators for sender reputation. Read more »