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Almost Half the World is Now Online

Almost Half the World is Now OnlineThe majority of households around the world have access to the internet at home.August 16, 2017

Some 48% of individuals the world over use the internet, meaning that internet use has more than doubled over the past decade. That’s according to the latest annual report [pdf] from the International Telecommunications Union (ITU), which also notes... READ MORE
Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life DropsDigital distribution was up by double-digits, with Food brands leading the way.August 8, 2017

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but... READ MORE
Mobile Gaming Apps Less Reliant on Advertising Than Others

Mobile Gaming Apps Less Reliant on Advertising Than OthersIn-app purchases and mobile commerce make up more than 40% of mobile gaming apps' revenues.

The top-grossing mobile app publishers tend to derive more revenues from advertising than from in-app purchases (IAPs) and other sources, according to an AdColony report [download page]. While in-app purchases are their single largest source of revenues (39%... READ MORE
OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT Device Users Younger, With Higher Incomes Than Traditional TV ViewersOTT devices' power lies in their marriage of digital's advantages and linear TV's experience.August 7, 2017

OTT device users are an attractive audience, reports FreeWheel in its inaugural “Signature Insights” study [download page]. The research looks specifically at over-the-top (OTT) devices, which have grown to exceed all other devices in premium... READ MORE
Here’s What Tech Device Ownership Looks Like in US Households

Here’s What Tech Device Ownership Looks Like in US HouseholdsBaby Boomers are the only generation more likely to live in a household with a DVR than an SVOD service.August 4, 2017

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report [download page]. Indeed, 97% of Gen Z (2-20) and Millennials (21-37) live in households with a smartphone, as do 95% of Gen Xers and 86% of Baby Boomers. There’s... READ MORE

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