Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
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US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Entertainment is About A Lot More Than Premium TV for Young People
The 13-24 age group reports spending more time gaming than watching TV shows.
Tech Ownership, Engagement Are High Among Adults Ages 50 and Older
By 2030, the 50+ consumer is expected to spend $120.2 billion on tech.
US Consumer Technology Sales to Dip This Year
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
Holiday 2022 Data Hub [Updated]: Results Recap
Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.
App Marketers: Recent Privacy Changes Have Been Good for Consumers, Not for Us
Almost two-thirds of app marketers surveyed believe that Apple’s ATT has had a negative impact on them.
Spoken Word Gradually Captures Greater Share of Audio Listening Time
Youth are showing the biggest increases in spoken word audio listening.
3 in 10 People Worldwide Use Their Smartphone for Wellness Activities
Exercise is the top activity that people monitor using technology.
Global Mobile App Downloads, Spending Continue to Falter in Q3
Mobile app revenues fell by 5% year-over-year.
US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
Which Product Recommendation Sources Do Consumers Trust the Most?
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
Are Fashion Shoppers in the US That Concerned with Sustainability?
Not as much as shoppers in some other countries, according to a report.
US Digital Video Ad Viewability Rates Improve in H2 2022
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
How Important is The Top Search Result on Google?
Around 1 in 5 searches last year on Google led to a click on the top result.