The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
5 Website Performance Benchmarks from Q4 2023
Advertising Trends, Connected Device Comparisons, CPG & FMCG, Creative & Formats, Customer Engagement, Customer-Centric, Digital, Display & Rich Media, Financial Services, Industries, Mobile Phone, Non-mobile Connected Devices, Paid Search, Retail & E-Commerce, Search Engine Optimization, Social Media, Tablet, Technology, Telecom