Category news stream

Online & Mobile > Paid Search

Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants

January 12, 2017

One of the newer technologies getting buzz these days is the voice-enabled digital assistant - and new data from Accenture [pdf] suggests that it's not all hype. In fact, the use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds, per Accenture's survey of almost 26,000 consumers across 26 countries. Read more »

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

December 22, 2016

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners' 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which polled close to 6,000 executives, expect social advertising buying and spending to increase by more than 10%. Read more »

New Brief! Mobile Milestones 2016

December 12, 2016

mobile-milestones-brief-2016-coverMobile devices are increasingly becoming the devices of choice for digital media consumption. In this Brief, we highlight several new thresholds reached by mobile devices in marketing and consumer behavior. Read more »

Cyber Week Shopping Recap

December 2, 2016

adobe-cyber-week-e-commerce-stats-dec2016Now that Thanksgiving weekend and Cyber Monday are behind us, results are coming out from several results. Although the precise figures differ from one source to the next, it appears that key takeaways include a new record for e-commerce spending on Cyber Monday and yet more gains in mobile commerce. Read more »

How Are Marketers Using Location Data?

November 28, 2016

mma-how-marketers-use-location-data-dec2016The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according to survey results [download page] from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve targeting and insights, though many also see it as useful for understanding the path to purchase and as a way for measuring ad effectiveness. Read more »

Which Way Are US Media Advertising Sales Trending?

November 11, 2016

magna-us-media-ad-sales-trends-2016-2017-nov2016Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA's recent forecast [pdf]. On the traditional media side of things, national TV and out-of-home are bucking the tide of declining sales, while among digital media, mobile, social and video look set to continue pacing growth. Read more »

Mobile Nears Half of US Online Ad Revenues

November 4, 2016

iabpwc-online-ad-revenues-by-format-h1-2016-nov2016It's been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers. Indeed, mobile devices accounted for 47% share of online ad revenues in the first half of this year. Read more »

Top 2 Results Getting Half of Google Desktop Text Ad Clicks

November 3, 2016

merkle-google-share-text-ad-clicks-by-position-nov2016Google's Q1 removal of right hand rail ads in favor of a 4th text ad at the top of the page initially resulted in a surge in the share of non-brand desktop text ad clicks for the 4th position, but that has since stabilized, according to the latest quarterly digital marketing report [download page] from Merkle. Read more »

How Are B2C Content Marketers Reaching and Understanding Their Audiences?

October 31, 2016

cmimarketingprofs-how-b2c-marketers-learn-about-audiences-oct2016Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization (71%) and that they focus on creating content for their audience versus their brand (69%). With that in mind, it's interesting to see the techniques these marketers are using to learn about and reach their audiences, according to the latest report [pdf] from the Content Marketing Institute and MarketingProfs. Read more »

Half of Marketers Say Personalization Provides Major Uplift to Search Marketing Conversions

October 21, 2016

econsultancyredeye-impact-personalization-conversion-rates-oct2016Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye [download page]. While few are personalizing channels beyond email, those who have implemented personalization in other channels are reporting sizable benefits from doing so. Read more »