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Online & Mobile > Paid Search

B2B Marketers Say Email Delivers the Highest ROI Leads

February 20, 2017

Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the B2B space. Read more »

Paid Search Trends in Q4 2016

February 16, 2017

Q4 was a strong quarter for search advertising spend, according to a MarketingCharts review of several recent reports. In fact, spending was up by double-digits among clients of IgnitionOne [download page], Merkle [download page] and Kenshoo, with each also reporting a double-digit increase in clicks. Read more »

2017 Marketing Budget Trends, by Channel

February 13, 2017

Which channels are marketers going to be investing more - and less - in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers' plans for this year. Hint: social media marketing appears to be ripe for further spending, and enthusiasm around content marketing remains healthy. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

The Channels and Content Types B2B Marketers Say Are Generating Leads and Revenue

February 8, 2017

Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads - but it's also a bigger challenge. That's according to DemandWave's 6th annual State of B2B Digital Marketing Report [download page], which examines the channels, content types and social platforms that B2B marketers are using to generate leads. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

Smartphones Reportedly Accounted For A Majority of Google Search Ad Clicks in Q4

January 30, 2017

Smartphones accounted for 51% of Google search ad clicks, taking a majority share for the first time in Q4 2016, reports Merkle in its latest quarterly Digital Marketing Report [download page]. By comparison, phones comprised just 27% of search ad clicks on Yahoo Gemini and only 13% of clicks on Bing Ads. Google continued to hog virtually all paid search ad clicks on phones, according to the report. Read more »

Top 20 B2C Marketing Charts of 2016

January 23, 2017

From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016's top B2C marketing charts (we're breaking out B2B into its own deck this year - stay tuned) showcases some macro trends running through the industry while also paying heed to some of the more effective tactics being used by marketing professionals. Read more »

Holiday 2016 Data Hub (Updated)

January 20, 2017

Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including e-commerce) grew by 12.6%, also higher the forecasted increase in online sales of 7-10%. Read more »

Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants

January 12, 2017

One of the newer technologies getting buzz these days is the voice-enabled digital assistant - and new data from Accenture [pdf] suggests that it's not all hype. In fact, the use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds, per Accenture's survey of almost 26,000 consumers across 26 countries. Read more »