An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
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Paid Social CPMs Dip as Advertisers Shift Campaign Objectives
Skai notes that sales and lead generation campaigns are growing at the expense of the conversions objective.
How Important is The Top Search Result on Google?
Around 1 in 5 searches last year on Google led to a click on the top result.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Paid Social Poses Biggest Brand Safety Risk, Advertisers Say
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Retailers Appear to be Shifting Dollars from Social to Search
Two-thirds of respondents said that their KPIs in paid social declined to some extent in 2022.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Paid Social Poses Biggest Brand Safety Risk, Advertisers Say
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.