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B2B Marketers Tout Social Media’s Influence in the Buyer Journey

B2B Marketers Tout Social Media’s Influence in the Buyer Journey

Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.

Where Are Millennials Getting Shopping Inspiration These Days?

Where Are Millennials Getting Shopping Inspiration These Days?

Celebrities and digital influencers aren’t top sources of shopping inspiration.

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