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Ad Agencies Abandon Print in Q2

Ad Agencies Abandon Print in Q2National TV ad spend was relatively flat, while digital saw double-digit gains.August 17, 2017

Ad agencies continued a familiar theme in Q2, upping their digital ad spending by double digits (11%) year-over-year, according to Standard Media Index (SMI), which derives its data from agencies’ billings systems. National TV ad spend was relatively... READ MORE
How Active Are Brands on Snapchat?

How Active Are Brands on Snapchat?Influencers are mentioning beauty brands more often on Instagram Stories than on Snapchat.August 15, 2017

Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now,... READ MORE
Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
Email Considered More Effective Than IM for Workplace Communications

Email Considered More Effective Than IM for Workplace CommunicationsMore than one-quarter of office workers use IM most commonly on a day-to-day basis, though.August 10, 2017

Slack may be on a tear, but it still has a perception gap to fill: a recent survey from Robert Half Technology finds that both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant... READ MORE
5 Things to Know About E-Commerce Customer Retention

5 Things to Know About E-Commerce Customer RetentionIntriguing stats from an analysis of 2.5 million sessions in Q1.July 31, 2017

Monetate has released its latest quarterly e-commerce benchmarks report [download page] covering Q1 2017, and this edition is packed full of intriguing data about e-commerce customer retention. Here are 5 takeaways from the report, which is based on an... READ MORE
Facebook’s ARPU in the US and Canada Has Doubled in the Past 2 Years

Facebook’s ARPU in the US and Canada Has Doubled in the Past 2 YearsFacebook's ARPU in the US and Canada will likely hit $20 in Q3.July 27, 2017

Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017, according to the social network’s latest earnings release [pdf]. Though it has warned of... READ MORE

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