Red Bull is the undisputed king of viral branded video, according to Unruly's annual look at the brands whose videos attracted the most social shares. With more than 27 million shares of its videos last year, Red Bull lapped the field, more than doubling its closest competitor, Samsung (12.5 million shares). Read more »
Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there's reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights. Read more »
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Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults. Fewer than 1 in 6 respondents professed to having "a great deal" or "quite a bit" of confidence in online social networking platforms such as Facebook (15%) and Twitter (13%). Read more »
Just how prevalent is online shopping? If the holiday season's e-commerce results haven't been enough evidence, recent research [pdf] from the Pew Research Center's Internet & American Life Project offers more in the way of online shopping's popularity. To wit, 79% of American adults have ever bought something online, including about 9 in 10 adults aged 18-49. Read more »
Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to trust what they read online. Read more »
Mobile apps' influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. Read more »
Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners' 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which polled close to 6,000 executives, expect social advertising buying and spending to increase by more than 10%. Read more »
The 2016 US presidential election may have generated strong interest around the world, but neither it nor its participants cracked the top 5 trending searches in the US, says Google in its year in review. Instead, January's $1.5 billion Powerball was the top trending search in the US, also cracking the top 5 globally. Read more »
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says Searchmetrics in releasing its latest annual search rankings study [download page]. Still, it's important to understand overall trends and general rankings factors, with this year's final industry-wide edition indicating that "the most important ranking factor is content that is perfectly aligned to the user intention, together with an optimized page architecture." Read more »
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.