84% rate their businesses as good or very good at understanding local area requirements.
Social Media Articles
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US Adults’ Attitudes to Advertising Appear to be Worsening
A slight majority (53%) of US adults think that ads are a waste of time.
Video’s A Key Tool for Engaging Technical Buyers
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable.
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
Youth Say They Devote More Screen Time to Gaming Than Any Other Entertainment Activity
Non-premium video viewing is also popular among youth, and is growing in popularity with older adults.
Social Media Platforms’ User Demographics Update and Trends
TikTok and WhatsApp are fast-growing platforms with some unique characteristics.
Social Media Still Getting the Job Done for B2C Customer Acquisition
Marketers with successful customer acquisition strategies see more effectiveness from social media than others.
US Consumers Say Online Has Passed TV As Their Main Attention-Grabbing Advertising Channel
Among ad platforms, direct mail is dropping, while among online ad media, website ads are on the decline.
Small Businesses Are Repurposing Content for Social Video Platforms
Small businesses are finding success repurposing video content into smaller clips for Instagram Reels, TikTok, and YouTube Shorts.
Search Engines Remain Most Trusted News & Information Source
Search engines are also the most commonly used for tech and innovation news.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Youth Say They Devote More Screen Time to Gaming Than Any Other Entertainment Activity
Non-premium video viewing is also popular among youth, and is growing in popularity with older adults.
Social Media Platforms’ User Demographics Update and Trends
TikTok and WhatsApp are fast-growing platforms with some unique characteristics.
Social Media Still Getting the Job Done for B2C Customer Acquisition
Marketers with successful customer acquisition strategies see more effectiveness from social media than others.