The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.
What Business Goals Are Driving ABM Investments?
Advertising Trends, Analytics, Automated & MarTech, B2B, Business of Marketing, Content Marketing, Creative & Formats, Cross-Media & Traditional, Customer-Centric, Data-driven, Digital, Industries, Internal Collaboration, Lead Generation & Management, Marketing Budgets, Paid Search, Social Media, Video