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The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data25 consecutive quarters' worth of traditional TV viewing data, analyzed.July 26, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE
Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption Peaks

Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption PeaksGlobal video ad spending on fixed devices is expected to marginally decline over the next couple of years.July 21, 2017

Global ad spending on video will increase by 23% this year to $27.2 billion, predicts Zenith in its latest forecast. The forecast calls for video viewing on fixed devices to reach its peak this year. This year, fixed devices (smart TVs, desktops and laptops)... READ MORE
Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical ProfessionalsPlanned webinar and trade show attendance is rising for technical professionals, who primarily rely on desktops and laptops for digital activities.July 17, 2017

Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from an IEEE GlobalSpec Media Solutions study [pdf]. But the... READ MORE
E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques

E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques2 billion user journeys - primarily in the retail and travel industries - show that some personalization techniques work better than others. July 14, 2017

Marketers have reported strong results in the past from their use of personalization across various channels. But which personalization tactics work best? Qubit dove into 2 billion e-commerce user journeys [download page] and 120 million purchases –... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE

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