The third quarter of 2020 has seen the overall time spent streaming accelerate, jumping a full 57% over the same quarter last year, with growth in North America only slightly under the global average, at 51%. This is per Conviva’s latest state of streaming report...
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App Downloads and Spending Continued to Climb in Q3
Global consumer spending on Apple’s App Store and Google Play grew by 32% year-over-year (y-o-y) in Q3 2020 to reach $29.3 billion, per data from Sensor Tower Store Intelligence. The faster-than-average growth in spending is thought to reflect the ongoing impact of...
2020’s Top Brands Ranked by Customer Loyalty
For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. Rounding out the top...
Consumers Watched More Retail & Marketing Videos in Q2
During the second quarter of this year, consumers around the world watched more retail and marketing videos and spent more time watching them. Indeed, a report [download page] from Brightcove found that in Q2, marketing and retail video views increased 114%...
US Online and Traditional Media Advertising Outlook, 2020-2024
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual...
Mobile App Use Jumps During the Pandemic
Some 1.6 trillion hours were spent on mobile devices worldwide in H1 2020. A new report [download page] from App Annie explores how this usage during the COVID-19 pandemic compares to 2019, and how it is affecting mobile-first companies. Time spent on mobile has...
In-App Video Ads Completed At Higher Rates Than Mobile Web Ads
In-app video ads saw a completion rate of 79% in Q2 this year, ahead of the comparable figure for mobile web video ads, according to recent data [download page] from Extreme Reach. Here’s a look at how the two mobile ad formats compared this past quarter. The analysis...
More YouTube Viewing is Happening on TV Screens
Connected TV devices accounted for about half (48%) of global streaming video viewing time in Q2 this year, but how has this influenced YouTube viewing? Conviva’s State of Streaming report [download page] for Q2 explores how consumers are choosing to engage with the...
What Are the Top-Spending Industries in Digital Video?
The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look at how a...
One-Quarter of TV Time is Now Spent Streaming
Many US adults say their favorite way to spend an evening is in front of the television, and for streaming capable households in the US, more of those evenings are likely spent streaming content on their TV screens. Nielsen’s most recent Total Audience Report...
Audio Streaming on Smartphones Grows in Popularity
More Americans are regularly streaming audio on their smartphones: research from Nielsen’s Total Audience Report [download page] shows that the number of US adults streaming audio on their smartphones in Q1 2020 grew by 28% over the same quarter last year. In the...
Reaching Hispanics: Streaming Video and Audio Opportunities Rise Amid the Pandemic
Hispanics currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? A report [download page] from Nielsen shows that streaming media is one such...
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Amazon Fares Well in Latest Annual Brand Health Rankings
Tech brands dominated the most improved list for 2023.
Video’s A Key Tool for Engaging Technical Buyers
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials’ share of US household wealth, while small, has jumped recently.