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Age Gap in Pay-TV vs. SVOD Preference Persists

Age Gap in Pay-TV vs. SVOD Preference PersistsMillennials choose streaming, while all age brackets older than them prefer pay-TV.July 18, 2017

Faced with making a choice between traditional pay-TV and subscription video-on-demand (SVOD) services, a majority (57%) of dual-service users aged 18-65 would choose the former, according to new survey results from The Diffusion Group (TDG). But... READ MORE
Estimates: How Netflix is Allocating its Original Programming Spending by Genre

Estimates: How Netflix is Allocating its Original Programming Spending by GenreDrama gets the biggest piece of the pie, according to Ampere Analysis' estimates.July 13, 2017

Original content is becoming far more important to Netflix, as one-third of subscribers now say they watch this type of programming the most often on the platform. With the company reportedly planning to spend $6 billion on original content this year, Ampere... READ MORE
US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021Media advertising market sizing and spending outlook for digital, TV, magazines, radio, newspapers, out-of-home, video games, and cinema.July 10, 2017

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE

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