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Online & Mobile > Video

Teens’ Favorite Social Platform Is… Still Snapchat

April 17, 2017

Teens over the years have had some fairly fickle preferences when it comes to their social platforms. But it seems that Snapchat has some staying power with youth: not only does it remain their favorite social platform, but it's increasing its lead over its competitors, according to Piper Jaffray's latest bi-annual survey of US teens. Read more »

Internet Users Are Increasingly Paying for Both Traditional TV and SVOD Services

April 17, 2017

Streaming video-on-demand (SVOD) services have become quite mainstream, but a new survey from Ampere Analysis suggests that people are not abandoning pay-TV in favor of these streaming services; instead, they are choosing to supplement their pay TV services by, in essence, creating their own TV bundles. Read more »

The Biggest Challenge for Video Advertising Today is the Consumer Experience

April 12, 2017

Video advertising may be one of the most difficult channels to measure for ROI, but a new FreeWheel study [download page] says there's a bigger problem: the ad experience. At least that's the (slight) consensus among the people who should have some thoughts about this - decision-makers who've spent at least $1 million on video ads in the past year. Read more »

US Display Ad Viewability Benchmarks, by Unit, in H2 2016

April 10, 2017

Viewability continues to be a key concern for media buyers when planning digital campaigns. So what percentage of display impressions in the US actually are in view for at least 1 second? Integral Ad Science (IAS) dug into the data [download page] from its platform to reveal viewability benchmarks for various ad units. Read more »

How Much Riskier is Programmatic Than Direct Publisher Buys?

April 7, 2017

There's been a lot of talk lately about brand safety, owing in part to brands' ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent research. So how much riskier is it to buy programmatically than direct? Integral Ad Science (IAS) reviewed its data from H2 2016 to provide some answers in its latest Media Quality Report [download page]. Read more »

Dual-Service Users Spending Far More Time With Live TV Than OTT

April 5, 2017

Some interesting data from comScore courtesy of its latest US Cross-Platform Future in Focus report [download page]. Among households with both traditional TV and OTT, the former rules the roost in terms of time spent, suggesting that OTT continues to act more as supplemental viewing than the main stage. Read more »

Netflix Has Almost As Many Paying Subscribers As All The Top Cable TV Companies, Combined

April 3, 2017

The Leichtman Research Group (LRG) recently released its latest estimates of pay-TV subscriber trends, this time covering end-of-year figures for 2016. Armed with this data - and our ongoing analysis of Netflix paying subscribers - we decided to take a look at how Netflix's audience size measures up to the top pay-TV providers. Read more »

Which Digital Capabilities Are Advertisers the Most – and Least – Confident About?

March 31, 2017

Some sobering results from Boston Consulting Group (BCG) and Google Digital Academy: on a 100-point scale, marketers working at advertisers around the world score their organizations' digital capabilities at an average score of just 57. Worse yet, that number hasn't budged since the last time the survey was fielded 18 months earlier. So where are advertising organizations having the most trouble? Read more »

Would Consumers Save Money With À-La-Carte TV Packages?

March 30, 2017

There's been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of the channels available to them. But would consumers actually save much money by building their own packages? A new study from Hub Entertainment Research provides some insight. Read more »

As Digital Ads Become More Expensive, How Can They Be Improved?

March 29, 2017

Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers' new behaviors. But digital advertising has seen its share of problems, from viewability to transparency and fraud. Several digital ad formats also frustrate consumers due to their interruptive nature. So how can online ads be improved? Adobe Digital Insights (ADI) asked consumers that very question in its recent Digital Advertising Report. Read more »