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Online & Mobile > Video

Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

May 25, 2017

TV is, by a large┬ámargin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and delivering meaningful results from this large generation, fully half (51%) of respondents chose TV, with agencies (59%) more likely to agree than┬ámarketers (41%). Read more »

IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online

May 25, 2017

Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) - the device in which they spend most of their time - is the most common one on which they've installed an ad blocker, with fewer (28%) having an ad blocker on their smartphone. Read more »

Demand-Side “Tech Tax” Takes 28 Cents From An Advertiser’s Programmatic Dollar, ANA Says

May 24, 2017

In what it says is an attempt to establish some "accountability and transparency in programmatic media," the ANA has released a report [download page] in which it estimates how the flow of spending from advertisers moves through the supply chain to an exchange. The bottom line? The data it analyzed revealed that 28 cents of every dollar spent by advertisers gets eaten up by the demand side's "tech-tax." Read more »

6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles

May 22, 2017

Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they'd like to use Virtual Reality presentations when searching for information about vehicles. That's according to Capgemini's Cars Online 2017 study [download page], which found respondents in Emerging Markets showing more interest in additional features than those from Mature Markets. Read more »

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

Social Now Seen As Top Distribution Platform for Digital Video Campaigns

May 16, 2017

The pendulum seems to be swinging towards social platforms as the most important partners for digital video campaigns, according to a Trusted Media Brands Inc. (TMBI) survey. Some two-thirds (68%) of marketers and advertisers involved in digital and mobile advertising said that social platforms are their most important partners, up from 56% in the prior survey fielded just 10 months earlier. Read more »

Local Programming A Key Differentiator for Pay-TV

May 15, 2017

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn't available on OTT services such as Netflix, per Hub Entertainment Research. Read more »

These Charts Show How Facebook’s Ad Revenue Growth is Far Outpacing its Audience Growth

May 12, 2017

We recently reported on Facebook's growing average revenue per user (ARPU), which Ampere Analysis notes has increased sixfold in the US between 2012 and 2016 (to almost $20). We decided to take a look at Facebook's earnings reports from another perspective, comparing ad revenue growth worldwide with audience growth to show just how much the marketing community has embraced Facebook advertising. Read more »

Majority of TV Dollars to Soon Be Traded Programmatically, Advertisers Predict

May 11, 2017

There'll be an inflection point in TV buying in the near future, a majority of TV and digital video advertisers predict. In fact, some 64% of decision-makers surveyed by Videology and Advertiser Perceptions [download page] believe that within the next 3-5 years more than half of TV buying industry-wide will be done programmatically. Read more »

Here Are The Advertising Types That Consumers Say They Tolerate the Most

May 8, 2017

We won't bury the lede: we could have titled this article, "Once More With Feeling: Consumers Prefer Ads in Traditional Media." And we almost did. For whatever reason, consumers just seem to tolerate legacy media ads more than online ones. We've seen it before, and a recent study from Kantar Media [download page] is the latest to add to that body of research. Read more »