3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
Video Articles
Additional categories:
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Video’s A Key Tool for Engaging Technical Buyers
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Youth Say They Devote More Screen Time to Gaming Than Any Other Entertainment Activity
Non-premium video viewing is also popular among youth, and is growing in popularity with older adults.
Social Media Still Getting the Job Done for B2C Customer Acquisition
Marketers with successful customer acquisition strategies see more effectiveness from social media than others.
US Consumers Say Online Has Passed TV As Their Main Attention-Grabbing Advertising Channel
Among ad platforms, direct mail is dropping, while among online ad media, website ads are on the decline.
Small Businesses Are Repurposing Content for Social Video Platforms
Small businesses are finding success repurposing video content into smaller clips for Instagram Reels, TikTok, and YouTube Shorts.
US Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.
How is TikTok Being Used for Search?
More than 4 in 10 consumers surveyed said they’ve used TikTok as a search engine.
Programmatic to Edge Direct Buying for Audio and Podcasts This Year
The advertisers surveyed are 10 times more likely to say they’ll increase (62%) than decrease (6%) their programmatic ad spend this year.
US Music Streaming Consumption Sustains Strong Growth
On-demand streaming consumption grew by almost 15% year-over-year in 2023.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Digital Media Experts Foresee Serious Challenges with Social Media This Year
Social media is the environment considered most vulnerable to brand risk and ad fraud, by a wide margin.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.