The advertisers surveyed are 10 times more likely to say they’ll increase (62%) than decrease (6%) their programmatic ad spend this year.
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US Music Streaming Consumption Sustains Strong Growth
On-demand streaming consumption grew by almost 15% year-over-year in 2023.
Which Consumer Trends Do Marketers Consider Most Important in 2024?
Hint: definitely not the metaverse.
Preference for Ad-Supported Video Streaming Options Continues to Grow
Still, ad loads matter, and the lighter the ad load, the more reasonable it seems to viewers and the more likely they are to pay attention.
What Matters Most to Agencies When Executing YouTube Campaigns?
Brand suitability is rising as an objective, though brand safety and ad performance continue to be paramount.
Digital Media Experts Foresee Serious Challenges with Social Media This Year
Social media is the environment considered most vulnerable to brand risk and ad fraud, by a wide margin.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.
Where is Ad Avoidance Most Prevalent?
Many viewers say they take action to avoid ads on free with-ads video services such as YouTube.
Which Media Activities Are On the Rise, And Which Are Waning?
Podcast listening is growing, while there’s more momentum for free than paid audio and video streaming services.
Viewers’ Desire for Streaming Simplicity Brings Memories of Cable
Most would pay for a third-party “one-stop shop” app that lets them manage, use and pay for all their subscriptions in one place.
Google’s Top Trending Searches of 2023, and Other Year-in-Review Lists
Disasters – both natural and manmade – topped the lists of top-trending news searches globally and in the US.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.
Where is Ad Avoidance Most Prevalent?
Many viewers say they take action to avoid ads on free with-ads video services such as YouTube.