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No, Millennials Aren’t Ignoring Your Promotional Emails

August 29, 2016

Fluent-Promotional-Emails-Purchase-Influence-Aug2016There's been some buzz about the death of email among America's youth, but there's also data to contradict that notion. Here's one such stat, courtesy of a new Fluent study [download page]: Millennials (18-34) are 63% more likely than their older counterparts to say that promotional emails impact their purchase decisions most or all of the time. Read more »

This Type of Smartphone Ad Appeals Most to the Youngest and Oldest Users

August 29, 2016

Nielsen-Main-Reason-Taking-Action-Smartphone-Ad-Aug2016There may be more than 50 years separating them in age, but Generation Z (born 1996 and onwards) and the Greatest Generation (born prior to 1946) share at least one similar characteristic: their top reason for taking action on a smartphone ad. Indeed, recent Nielsen data shows that the generations bookending the adult age groups are both motivated most by ads targeted to what they're searching for. Read more »

How Companies Can Stop Customers From Leaving After A Data Breach

August 29, 2016

KPMG-Customer-Bank-Switching-Factors-Post-Breach-Aug2016Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization's reputation. But it's not just a company's reputation that's affected: a new study from KPMG [pdf] finds that a sizable share of customers would leave a retailer following a data breach. Read more »

Top-Performing Enterprise Organizations Track These Components of the Customer Journey

August 26, 2016

EconsultancyIBM-Components-Customer-Journey-Analysis-Aug2016Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of the most valuable conversion rate optimization methods. In fact, new research [download page] from Econsultancy in partnership with IBM suggests that 30% of enterprise companies in North America have mastered their understanding of the customer journey, with these top-performers averaging conversion rates more than double the rest. Read more »

The Right People Seen As Important As the Right Technology For Customer Analytics

August 25, 2016

EconsultancyIBM-Customer-Data-Use-Success-Factors-Aug2016What has the biggest impact on the ability to use data successfully to understand customers? The right technologies for data collection and analysis are paramount, but having the right people to manage and analyze the data is almost as important, according to a new study [download page] from Econsultancy in partnership with IBM. Read more »

Facebook Grows As Dominant Content Sharing Destination

August 24, 2016

FractlBuzzSumo-Distribution-Article-Sharing-Social-Platforms-Aug2016An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That's according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook's dominance as a social sharing destination has grown over the past couple of years. Read more »

So What Do Marketers Think Is the Ideal Channel Mix?

August 22, 2016

MillwardBrown-Senior-Execs-Ideal-Marketing-Mix-Aug2016The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with marketers demonstrating a decided lack of confidence in their media allocations. Read more »

Which Categories Are Most Popular With Online Shoppers Across the World?

August 22, 2016

Digitas-Top-E-Commerce-Categories-by-Country-Aug2016Online shoppers believe that the main advantages offered by e-commerce over in-store buying are the ability to take time to think about things, benefit from special offers or better prices, and greater choice. That's according to DigitasLBi's latest annual Connected Commerce study, which surveyed 1,000 internet users aged 18-64 in each of 15 countries. Read more »

Around Half of Branded Content Views Occur Within the First Week of A Campaign

August 22, 2016

Polar-Distribution-Branded-Content-Views-Aug2016Polar has released its latest branded content benchmark report [download page], this one covering Q2 2016 but also containing references to earlier quarters. The study shows that average click-through rates are up year-over-year through the first half of 2016, with mobile devices leading the way. Read more »

Which Digital Ad Personalization Triggers Perform Best?

August 19, 2016

Jivox-Performance-Personalized-Digital-Ads-by-Trigger-Aug2016Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that the personalized ads excelled in generating high click-through rates. Read more »