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Online

US Shoppers’ Attitudes to Mobile Payments, by Generation

October 31, 2014

GfK-US-Shoppers-Attitudes-to-Mobile-Payments-by-Generation-Oct2014Source: GfK [download page]

    Notes: Millennials (18-34) are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods, per GfK's survey. Of note, though Gen Y (25-34) are in fact the most likely to agree that they worry about personal information when making a mobile payment. Overall, one-third of respondents reported having made a mobile payment during the prior 6 months. Mobile payments represent only an estimated 2-4% of all payment transactions among US consumers, with the exception of Gen X, where they represent an estimated 8% share. Read more »

    Digital Marketers Report Limited Channel Integration

    October 30, 2014

    ExperianForrester-Digital-Marketers-Channel-Integration-Levels-Oct2014On average, only 45% of digital marketers integrate any two channels, finds a commissioned study [download page] conducted by Forrester Consulting on behalf of Experian Marketing Services. The report, based on surveys with 428 digital marketers across a number of markets, finds that email marketing and search retargeting are the most commonly-integrated channels, but that only 54% are integrating this pair. Read more »

    US Omni-Channel Shopping Behavior, by Category

    October 30, 2014

    GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014Source: GfK [download page]

      Notes: On average, 44% of US shoppers combine online and in-person shopping activities ("omni-channel shopping") across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year's results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories. Read more »

      Email Open and Click Rates, by Subject Line Length

      October 29, 2014

      MailerMailer-Email-Response-Rates-by-Subject-Line-Length-in-2013-Oct2014Source: MailerMailer

        Notes: Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. That same pattern extended to click rates, which were highest for emails with the shortest subject lines. Read more »

        Online Adults Report Spending Close to 3 Hours a Day Using the Internet At Home

        October 29, 2014

        LRG-Time-Spent-Online-at-Home-Oct2014Source: Leichtman Research Group

          Notes: The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. That 2.8-hour average rises to 3.3 hours among Millennials (18-34), who, for the first time, are spending more time online at home than watching TV, per the report. Separately, the study indicates that 79% of US households get broadband internet service at home, up a point from last year. Read more »

          Mobile Now Two-Thirds of Facebook’s Ad Revenues

          October 29, 2014

          Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q32014-Oct2014Source: Facebook [pdf]

            Notes: Facebook's advertising revenues grew by 64% year-over-year in Q3 to $3.2 billion, of which mobile comprised 66% share, up from 49% share a year ago. Some 64% of Facebook's 1.35 billion monthly active users accessed the site daily, translating to 864 million daily active users (DAUs). Roughly 81% of those were mobile DAUs. Read more »

            US Email Open and Click Rates, by Hour Scheduled, in 2013

            October 28, 2014

            MailerMailer-US-Email-Open-Rates-by-Hour-Scheduled-in-2013-Oct2014Mailer Mailer has released its latest annual "Email Marketing Metrics Report" analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to its usefulness (and should always be based on an individual list's performance), it's certainly interesting to look at general trends based off a large sample. Read more »

            How B2B “End User Buyers” Are Engaging in Online Commerce

            October 28, 2014

            IntershopForrester-B2B-End-User-Buyers-Supplier-Decisions-Oct2014"B2B end user buyers" have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such policies and say that they will buy the products and services they want anyway. That's according to a commissioned study [download page] conducted by Forrester Consulting on behalf of Intershop, which looks at "nonprocurement business professionals who purchase products and services for work-related activities." Read more »

            Mobile Ad Click, Conversion Rates Seen Higher Among Women

            October 28, 2014

            AppLovin-Mobile-Ad-Behavior-by-Gender-and-Platform-Oct2014Source: AppLovin

              Notes: Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values, finds AppLovin in an analysis of more than one billion data points in July. That trend holds true across both Android and Apple operating systems, per the report. Separately, while click rates are higher on Android than iOS, iOS users convert at a greater rate and spend more when they do. Read more »

              Enterprises See Social’s Value in Customer and Influencer Engagement

              October 27, 2014

              Hootsuite-Enterprises-on-Social-Medias-Value-Oct2014Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive, according to results from a Hootsuite survey of more than 750 respondents across 8 countries. The survey reveals that respondents are most likely to see the value of social for enhancing relationships with existing customers (84%) and for engaging with influencers (also 84%). Read more »