Category news stream


What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

July 30, 2015

xAd-Top-Mobile-Advertising-Challenges-July2015Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That's according to a recent report [download page] from xAd, which found more than 8 in 10 respondents from each group saying that mobile ads play at least some role in their marketing plans. Read more »

Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues

July 30, 2015

Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q22015-July2015Source: Facebook

    Notes: Facebook's mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network's total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile captured less than one-quarter (23%) of Facebook's ad revenues. Read more »

    Top Reasons Why Consumers Don’t Watch TV on the Go

    July 29, 2015

    Arris-Top-Reasons-Not-Watching-TV-On-the-Go-July2015Source: Arris [download page]

      Notes: Mobile TV - defined as watching TV services while away from home on a smartphone, tablet or laptop - is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. For example, 30% of those aged 65 and older reported watching at least sometimes, up from 19% the previous year. Among those not watching, the screen being too small (26%) was the leading reason, though youth were most likely to complain about mobile data costs being too expensive. Read more »

      Social Up, Search Down in User Satisfaction Ratings

      July 28, 2015

      ACSI-Social-Search-User-Experience-Benchmarks-July2015Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites. That's according to the American Customer Satisfaction Index (ACSI), which released its latest annual E-business report [download page] this morning. Read more »

      Majority of TV Households With Kids Watch OTT Content Via Connected TVs

      July 27, 2015

      GfK-Connected-TV-OTT-Viewing-July2015Source: GfK

        Notes: 4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player (23%), reveals GfK in a recent study. The results indicate that TV households with kids under 18 (54%) are far more likely than those without kids (34%) to watch OTT content via a connected TV, with the former particularly apt to watch via an internet-connected VGS console (32%). Not too surprisingly, TV households with at least one Millennial (18-34; 58%) and those with at least one Gen Xer (35-49; 53%) also demonstrate an above-average likelihood to watch OTT content via a connected TV. Read more »

        Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015

        July 24, 2015

        Netflix-Paid-Streaming-Subscriber-Count-in-Millions-Q12012-Q22015-Jul2015Source: Netflix

          Notes: Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers. Indeed, Netflix's international paid subscriber base has grown rapidly over the past 3+ years, and is now more than half as large as the US subscriber base for the first time. The company also noted in its earnings release that almost 9 in 10 members have engaged with its original content. Read more »

          B2B Marketers’ Most Exciting Future Opportunity? Customer Experience

          July 23, 2015

          EconsultancyAdobe-B2B-Most-Exciting-Future-Opportunity-July2015Content marketing may be B2B marketers' greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report [download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as the single most exciting opportunity for most B2B - and B2C - marketers. Read more »

          Social Media Platform Adoption Rates Among US Parents

          July 22, 2015

          Pew-Parents-Use-Social-Media-Platforms-July2015 Source: Pew Research Center's Internet & American Life Project [pdf]

            Notes: Three-quarters of connected parents in the US (defined as survey respondents with children under age 18) use social media, according to the Pew Research Center, with most agreeing that they get useful information from social. Facebook is easily the most popular platform, used by almost three-quarters (74%) of parents surveyed, with mothers (81%) significantly more likely than fathers (66%) to use the platform. Pinterest (28%), LinkedIn (27%), Instagram (25%) and Twitter (23%) all see fairly similar adoption rates, though they differ by gender. Read more »

            2015 B2B Digital Marketing Insights Report

            July 21, 2015

            B2B-Report-EntryThe B2B marketing environment is rapidly changing, bringing with it new opportunities and challenges as marketers are increasingly pressured to prove their value. To help B2B marketers navigate the host of tools, channels and approaches, MarketingCharts has produced the 2015 B2B Digital Marketing Insights Report, which provides a wealth of data and insights based on an comprehensive review of research studies released this year. Read more »

            Smartphones Now Account For Half of US Adults’ Digital Media Time

            July 21, 2015

            comScore-US-Adults-Share-Digital-Media-Time-by-Device-July2015Source: comScore [download page]

              Notes: Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study. In fact, adults' share of digital media time spent with smartphone apps (43%) was greater than with desktops overall (39%), with tablet use accounting for the remaining 12%. With Q1 smartphone penetration reaching 9 in 10 mobile subscribers aged 18-34, it's not surprising that this group leads the pack in mobile media consumption. Read more »