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Mobile Internet Access Grows Across Age Groups

March 31, 2015

comScore-Internet-Access-by-Platform-and-Age-Group-Mar2015Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform use is growing across age groups, with three-quarters of online Americans aged 55 and older accessing the internet either through mobiles only (6%) or through a combination of mobiles and desktops (68%). Read more »

Fastest-Growing Retail Digital Commerce Categories in 2014

March 30, 2015

comScore-Fastest-Growing-Retail-Digital-Commerce-Categories-in-2014-Mar2015Source: comScore [download page]

    Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018

      Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

      March 26, 2015

      eMarketer-US-Digital-Ad-Spend-Forecast-by-Device-2013-2019-Mar2015Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast. Read more »

      Music Streaming Revenues Up 29% in 2014, Surpass CD Sales

      March 25, 2015

      RIAA-US-Music-Indus-Revenues-2014-v-2013-Mar2015Source: Recording Industry Association of America (RIAA) [pdf]

        Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA. Streaming revenues comprised 27% of all industry revenues, up from 21% a year earlier. Physical shipment revenues (of which CDs represented 82%) accounted for 32% share and digital downloads a leading 37% share. The report notes that paid streaming subscriptions grew by 26% year-over-year to reach 7.7 million. Read more »

        Retail Email Marketing Benchmarks: No Lift on the Weekend

        March 25, 2015

        Listrak-Retail-Email-Marketing-Benchmarks-in-2014-Mar2015Source: Listrak [download page]

          Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with "back in stock" campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type. Read more »

          Why Do Millennials Use Facebook and Twitter?

          March 24, 2015

          MediaInsightProject-Millennials-Main-Reasons-Facebook-Twitter-Use-Mar2015More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends' lives and Twitter use more to see what's "trending." Read more »

          Trends in Key Mobile App Ad Metrics in 2014

          March 20, 2015

          Kenshoo-Mobile-App-Ad-Trends-in-2014-Mar2015Source: Kenshoo [download page]

            Notes: Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%, reports Kenshoo in a recent study. As a result, the cost of a mobile app install (CPI) grew by a relatively modest 19% during the year. CPI was more than twice as high on iOS as on Android devices, and also increased at a faster rate. Read more »

            How Are Marketers Optimizing the Customer Experience?

            March 19, 2015

            EconsultancyEnsighten-CX-Optimization-Activities-Mar2015Customer experience has been tabbed marketers' most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company marketers to consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates. So how are they optimizing the customer experience? Read more »

            Which Emerging Digital Tools and Services Are Consumers Most Interested In?

            March 18, 2015

            Microsoft-Consumer-Interest-New-Digital-Tools-Services-Mar2015Source: Microsoft [download page]

              Notes: Consumers are more aware of and more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own (such as their cars and appliances), according to a Microsoft survey of 13,200 online adults aged 16-54 from 13 countries. Meanwhile, services used to exchange personal data for rewards/benefits and tools to manage the information shared online were each used by or of interest to half of the study's respondents. Read more »

              Consumers Say Smartphones Top PCs For Local Shopping Research

              March 18, 2015

              LSAThrive-Devices-Used-for-Local-Research-Mar2015Source: Local Search Association / Thrive Analytics [download page]

                Notes: Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online (i.e. shopping, restaurants, and local services), up from 42% of respondents last year and topping PCs and laptops (40%) in the process, per a recent report from the Local Search Association. The study also finds that 43% of smartphone users to be "mobile fanatics," defined as smartphone owners who conduct more than 10 searches per week on at least two mobile devices from multiple locations. This group tend to be younger and higher-income than the standard smartphone user. Read more »