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Online

Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

September 27, 2016

monetate-e-commerce-conversion-rate-by-device-q2-sept2016Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices reached roughly 48% share of site visits, while in the UK - where mobile recently surpassed 50% of retail e-commerce transactions - these devices grew to almost two-thirds of e-commerce site visits. Read more »

What Are Consumers’ Live Video Viewing Motivations and Frustrations?

September 27, 2016

yahoo-barriers-live-online-video-viewing-sept2016Legacy TV doesn't only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online. Already, live video is getting a position reception from consumers and an enthusiastic outlook from advertisers. Now, new research [download page] from Yahoo delves into what it calls the "live video opportunity." Read more »

These Are Our Most Popular Smartphone Activities

September 26, 2016

forrester-weekly-smartphone-activities-sept2016Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones' rapid growth in recent years has led to the devices now accounting for half of all time spent online. So what are the most popular activities on smartphones? A recent report from Forrester Research offers some insights. Read more »

Inbound Marketing Priorities Center on SEO, Content

September 26, 2016

hubspot-top-inbound-marketing-priorities-sept2016Companies' top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects. Read more »

US Paid Music Streaming Subscriptions Double Y-O-Y in H1

September 26, 2016

riaa-us-paid-music-streaming-subscriptions-h1-2013-h1-2016-sept2016The number of paid subscriptions to on-demand music services has grown to 18.3 million in the first half of this year, more than twice the amount from H1 2015, according to [pdf] the Recording Industry Association of America (RIAA). First-half revenues from paid subscriptions also soared, more than doubling to surpass $1 billion for the first time. Read more »

Mobile Overtakes Desktops in Online Video Plays

September 23, 2016

ooyala-mobile-share-video-plays-q12014-q12016-sept2016Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index [download page] from Ooyala. The report shows that mobile accounted for a majority (51%) of video plays on Ooyala's platform during the quarter, marking the first time that mobile devices have overtaken desktops. Read more »

Live Video Gets Consumers’ Thumbs Up As News Source

September 22, 2016

wibbitz-emerging-news-technology-perceptions-sept2016When it comes to emerging ways of getting the news, live video is much more of a consumer preference than chatbots, wearables and virtual reality (VR), according to a Wibbitz survey [download page] of 1,011 US adults aged 18-65. Indeed, 2 in 3 respondents cited live video as the most useful emerging technology for keeping up with the news, and a majority (52%) feel that it's the most entertaining of the new technologies. Read more »

5 Charts Detailing the Influence of Mobile Apps on Digital Media Consumption

September 21, 2016

comscore-digital-media-consumption-trends-sept2016American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore's 2016 US Mobile App Report. But how they access the internet has changed markedly over that time frame, per the report's findings. Below, 5 charts detailing the devices and platforms used to access the internet. Read more »

Minority of North American Enterprises Understand Cross-Channel Buying Journeys

September 21, 2016

econsultancyepsilonconversant-enterprise-org-data-related-capabilities-sept2016Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it's at least a medium priority to provide and maintain an integrated consumer experience across digital media and devices. But far fewer are able to understand their customers' cross-channel and cross-device behaviors, according to an Econsultancy report [download page] in association with Epsilon and Conversant. Read more »

Search and Email Driving Half of Website Visits in Europe

September 20, 2016

adi-european-website-traffic-sources-in-q2-sept2016Direct visits only accounted for about one-third of website visits in Europe in Q2 2016, with the remaining two-thirds coming from brand-driven tactics such as search, email and display, according to Adobe Digital Insights' Advertising Demand Report 2016: Europe. These brand-driven tactics also drove about two-thirds of smartphone traffic in Q2, up from 50% three years earlier. Read more »