Category news stream


2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal Data

August 1, 2014


    Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects
      Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online. The majority of respondents have little to no trust in social media sites, and 6 in 10 believe it likely than social networks sell their contact information. About two-thirds are concerned that social networks sell their personal data; similar proportions are concerned that websites (70%), online service providers (63%) and apps (67%) sell their information. Read more »

      Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly

      July 31, 2014


        Source: Donald W. Reynolds Journalism Institute
          Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%) than female (47%) owners. Men aged 18-34 are the most likely to be watching video content on their large tablets, with two-thirds doing so. Read more »

          Programmatic Approaches to Audience Engagement Seen Globalizing

          July 31, 2014


            Source: IAB/Winterberry Group
              Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing data-driven programmatic approaches to audience engagement in markets outside the US, per the study. Tech solutions and service providers appear to be at the forefront of this trend, with a majority actively pursuing such capabilities - compared to one-third of advertisers and publishers doing so. Key barriers include a lack of understanding of "audience development" across markets as well as concerns about the ability to generate results at the needed scale. Read more »

              How Millionaire Investors Are Using Social Media

              July 30, 2014

              SpectremGroup-Millionaire-Investors-Social-Media-Use-July2014Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used, according to [download page] a Spectrem Group study. LinkedIn is the next-most popular (41%), with YouTube (26%) also used by a significant proportion, while Twitter (10%) and Google+ (8%) don't see much interest. The analysts note that, aside from LinkedIn, Millionaire investors' use of social media tends to be more social than professional, and that even LinkedIn is not considered a primary vehicle for reading financial blogs. Read more »


              News Consumption on Large Tablets in Q1, by Age and Gender

              July 30, 2014


                Source: Donald W. Reynolds Journalism Institute
                  Notes: Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations in the week prior to the survey, with this behavior more prevalent among men (69%) than women (52%). Interestingly, news consumption by large tablet owners was higher among older age groups: 67% of respondents aged 35-54 and 64% of respondents aged 55 and older reported using their tablets to keep up with the news, compared to 53% of device owners aged 18-34. Read more »

                  What Users Value in the Website Experience (Hint: Performance)

                  July 29, 2014

                  LimelightNetworks-Important-Factors-Website-Experience-July2014When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content, finds Limelight Networks in a study entitled "The State of the User Experience" [pdf]. Delving further into attitudes regarding website performance, the study unearths some intriguing attitudes: for example, roughly 1 in 5 respondents aren't willing to wait longer than 3 seconds for a website to load before getting frustrated and leaving. Read more »

                  US Android Smartphone Users’ App Activity, by Time of Day

                  July 29, 2014


                    Source: Strategy Analytics
                      Notes: Some 39% of Android smartphone users' daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics' AppOptix platform. The analysis suggests that app engagement tends to pick up in the afternoon and evening hours, as 26% share of app activity occurs during the afternoon (12-5PM) hours. While the morning hours see the least amount of engagement overall, certain categories such as news, weather and sports-related apps do see their highest levels of engagement in the morning. Read more »

                      Q2 E-Commerce Trends: Mobile Traffic Grows; Paid Search Remains Valuable

                      July 28, 2014

                      MarketLive-E-Commerce-Trends-by-Device-Q2-2014-July2014Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the notion that smartphones are for research, tablets for purchases. The MarketLive study indicates that smartphones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier. But despite being behind in traffic, tablets accounted for almost twice as much revenue as smartphones. Read more »

                      The 10 National Brands With the Best Local Digital Marketing

                      July 28, 2014


                        Source: Placeable
                          Notes: From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing, based on Placeable's new assessment that measures brands across 4 quality dimensions: Visibility (site effectiveness and SEO performance); Depth (location data assessment); Precision (pin placement measurement); and Reach (third party ecosystem). Meineke was the only of 24 automotive brands measured to make the top 30, while 4 of the 10 highest-scoring brands were from the hospitality industry. Read more »

                          Who’s Using Digital Wallets?

                          July 25, 2014

                          ThriveAnalytics-Age-Gender-Distribution-Digital-Wallet-Users-July2014While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third¬†have used one,¬†according to a new study [download page] from Thrive Analytics. Results from the survey indicate that roughly 8 in 10 digital wallet users are between the ages of 18 and 43, and that 57% are male. Mobile payment users tend to be more evenly split by gender, though, according to a recent Nielsen study: 40% of mobile wallet users responding to the survey said they use mobile methods as their primary mode of payment, with females constituting 53% of mobile payment users. Read more »