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US Email Open and Click Rates, by Hour Scheduled, in 2015

June 28, 2016

MailerMailer-US-Email-Open-Rates-by-Hour-Scheduled-in-2015-Jun2016MailerMailer has dug into its customer data and released its 16th annual "Email Marketing Metrics Report" analyzing results from almost 1 billion opt-in newsletters. Although there's rightly a debate to be had on the usefulness of studies regarding email timing (and such efforts should always be based on an individual list's performance), the sample allows for a look at some interesting high-level trends. Read more »

4 in 10 US Households Own An OTT Streaming Device

June 27, 2016

comScore-Connected-Device-Household-Penetration-Jun2016The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones (91%) are almost ubiquitous in today's households, the data shows that streaming devices (39%) have solid penetration levels. Read more »

How Average Global CPMs Compare Across Social Networks

June 24, 2016

Salesforce-Global-Average-CPMs-by-Social-Network-in-Q1-June2016Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1, reports Salesforce Marketing Cloud [download page] in an analysis of hundreds of millions of impressions and engagements from Marketing Cloud customers using its Advertising Studio platform. However, ads on Facebook boasted average click-through rates about 9 times higher than on Instagram (1% vs. 0.11%). Read more »

Outbound and Inbound Tactics of Equal Importance, Mid-Size B2B Firms Say

June 23, 2016

DemandMetricAct-On-Inbound-v-Outbound-B2B-Marketing-June2016Is inbound marketing effective - or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term "inbound marketing") would have you think so. But a new study from Demand Metric in partnership with Act-On Software [download page] comes to a more balanced conclusion. Read more »

Consumers Sound Off on Automatic Audio in Mobile Video Ads

June 22, 2016

Unruly-Internet-User-Attitudes-to-Mobile-Video-Ads-June2016Almost 2 in 3 internet users aged 11 and older watch more than 3 videos per week on their mobile devices, says Unruly in announcing the results of a survey of 6,000 respondents across 11 countries. That includes more than 7 in 10 respondents surveyed in the US, making mobile video an attractive channel for advertising. But the survey shows that some aspects of mobile video ads aren't appreciated by viewers. Read more »

Content Marketing: Research Reports & Videos/Podcasts Said Effective but Difficult

June 21, 2016

Ascend2-Effective-Difficult-Content-Types-June2016Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy, with lead generation has taken the lead this year, per the latest report [download page] from Ascend2 and its Research Partners. That's in line with recent research from Regalix, in which lead generation was found to have increased in importance from last year as a content priority for B2B marketers. Read more »

US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016

June 20, 2016

Salesforce-US-Facebook-Ad-CPM-CTR-by-Industry-in-Q1-June2016Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7 in the US, according to the Advertising Index Q1 2016 Report [download page] from Salesforce Marketing Cloud. Average CPMs and CPM growth were higher within the US than on a global level, though click-through rates were comparable (0.98% in the US; 1% globally). Read more »

Friday Research Wrap, 6/17/16

June 17, 2016

Gallup-Trust-Institutions-Safeguard-Personal-Data-June2016Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data, per recently-released survey results from Gallup. In fact, Millennials displayed more trust than the average of other generations across each of the 11 institutions identified, though that doesn't necessarily translate to them having a high degree of trust in them. Read more »

Consumers Rank Their Most Important Features of A Great E-Commerce Site

June 16, 2016

SUMOHeavy-Impt-Elements-of-E-Commerce-Site-June2016The most important aspect of a great e-commerce website is its usability and functionality, according to a survey of more than 1,000 US adults from SUMO Heavy. Responsive site speed is also important, while visual content gets the nod over written content, per the survey's results. Read more »

As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?

June 15, 2016

SoDAForrester-Digital-Marketing-Skills-Gaps-June2016The vast majority (84%) of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high (55%) or very high (29%), per results from the latest iteration of the SoDA Report conducted with Forrester. While respondents tend to see more complexity on the horizon as they did in last year's report, they also feel more prepared. Read more »