Category news stream

Online

Personalization Efforts Mainly Limited to Email and Website Home Pages

April 26, 2017

Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they're getting personalization right, and further results from the study indicate that personalization channels and experiences remain limited. Read more »

Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s Still Tops

April 25, 2017

Email marketing continues to provide the best ROI of any digital channel, closely followed by SEO, according to Adestra and Econsultancy in their latest Email Marketing Industry Census [download page]. The survey of almost 700 in-house marketers - the majority of whom are UK-based - found close to three-quarters (73%) reporting that email offers a good or excellent return on investment, with SEO (72%) also highly regarded. Read more »

Where is Digital Ad Fraud Having Its Biggest Local Impact?

April 25, 2017

Fraud accounts for an estimated 6.4% of all digital ad spending in the US - or roughly $8 billion, according to a new report [download page] from Borrell Associates. But ad fraud has a bigger effect in some markets than others: in fact, it represents almost one-tenth of digital ad spending in some local markets, including New Haven, CT (9.8%) and Hagerstown, MD (9.6%). Read more »

Do Consumers Think Brands Are Endorsing Ads Appearing Alongside Offensive Content?

April 24, 2017

Brands that advertise online have growing concerns that their brand's image may be adversely affected by the placement of ads near certain types of offensive content. How bad is the risk? A new YouGov survey of more than 2,000 US adults reveals that almost one-third of US adults who see an ad alongside offensive content believe that the brand being advertised is endorsing that content. Read more »

Here’s When the Top Internet Retailers Are Most Active With Emails

April 24, 2017

The top internet retailers moved away slightly from Friday sends in Q1 2017 relative to the year-earlier period, according to an analysis from Email Aptitude. The distribution of sends by day of the week was relatively stable on a year-over-year basis, with Monday remaining the most active day for emails from the IR 1000. Read more »

Retail Site Search Queries Are Getting Shorter; Most Are A Single Word

April 21, 2017

In a unique look at the all-important field of retail site search, a new study from SLI Systems [download page] reveals that the majority of search queries are only 1 word in length - and that the percentage of single-word queries has gradually risen over the past 4+ years. Read more »

Social’s Fairly Big in the US, But Messaging is Yet to Take Off

April 20, 2017

As hot as social media currently is in the US, it's not quite the force it is across several other countries, according to a comScore report [download page]. And messaging apps are barely registering on the radar of US mobile activity, per the study, which examined use of mobile messaging apps across 9 countries. Read more »

What’s the Biggest Challenge in Proving Marketing ROI?

April 19, 2017

While most marketers feel that it's getting easier to prove marketing's impact, only slightly more than one-quarter of marketers feel very effective in their ability to demonstrate marketing's value internally, new research from TrackMaven has found. The main challenge appears to be attributing social and content to revenue, per the report. Read more »

Email Click Rates Continued Their Slow Decline in Q4 2016

April 18, 2017

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon's latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a year-over-year basis for 15 consecutive quarters. Open rates increased on a year-over-year basis, though, as open and click rate trends continue to move in opposite directions. Read more »

Teens’ Favorite Social Platform Is… Still Snapchat

April 17, 2017

Teens over the years have had some fairly fickle preferences when it comes to their social platforms. But it seems that Snapchat has some staying power with youth: not only does it remain their favorite social platform, but it's increasing its lead over its competitors, according to Piper Jaffray's latest bi-annual survey of US teens. Read more »