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Facebook Referring Almost 20 Times More Website Traffic Than Twitter

April 23, 2014

Shareaholic-Social-Referral-Traffic-Trends-Oct2012-Mar2014-Apr2014Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest social media referral report from Shareaholic. The results show the extent to which Facebook dominates all social platforms as a traffic driver, referring three times as much as its nearest competitor, Pinterest (7.1%), which itself is growing quickly. Twitter, meanwhile, referred only about 1.1% of publishers' traffic in March, rivaled by StumbleUpon (0.99%). Read more »

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Growing Number of App Users Deemed “Mobile Addicts”

April 23, 2014

Flurry-Daily-Mobile-App-Usage-Distribution-Apr2014On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a growing number of app users launch apps at least 60 times per day, or more than 6 times the average. This segment - deemed "Mobile Addicts" by Flurry - has more than doubled in size over the past year, and now accounts for roughly 1 in every 8 mobile app users measured. Read more »

Facebook Users Seen Most Engaged With Brand Posts on Fridays

April 23, 2014

Adobe-Facebook-Brand-Post-Engagement-by-Day-in-Q1-Apr2014

    Source: Adobe [pdf]
      Notes: According to Adobe's analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%). Also, the largest share of comments (17%), likes (16%) and shares (16%) occurred on Fridays.
        About the Data: The results are based on 226 billion Facebook post impressions tracked during Q1.
          Related: Brands' Most Engaging Facebook Posts are Almost Always Photos

          Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

          April 22, 2014

          SoDA-Digital-Marketing-Budget-Projections-Apr2014Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and here). But new signs are emerging suggesting that the pace of that shift is slowing: Duke University's most recent CMO Survey found pessimism around future traditional ad spend easing, while a new report from the Society of Digital Agencies (SoDA) reveals that one-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year. Read more »

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          Digital Estimated to Capture Almost Half of US Adults’ Daily Media Time

          April 22, 2014

          eMarketer-Share-Media-Consumption-by-Medium-2010-2014-Apr2014

            Source: eMarketer
              Notes: The eMarketer estimate sees digital media occupying 47.1% of US adults' daily media time this year, on par with the combination of TV (36.5%) and radio (10.9%). TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group. The fastest growth is attributed to mobile non-voice activities, projected to capture almost one-quarter of daily media time this year, up from about one-fifth last year. Meanwhile, print is down to only 3.5% of daily time, less than half of 2010's total (7.7%). Read more »

              Facebook Q1 Mobile Ad Spend and KPIs, by Unit Type

              April 22, 2014

              Nanigans-Facebook-Mobile-Ad-Breakdown-in-Q1-Apr2014

                Source: Nanigans [download page]
                  Notes: Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1. Page post ads represented 3% of impressions, but picked up almost 8% of clicks, with a CPM ($9.38) almost twice as high as the other mobile ad formats. Meanwhile, on desktops, 81% share of ad spending was allocated to News Feed units, with Unpublished Page Post (UPP) units alone capturing 47% of total spend. Nanigans notes that UPP units earn an ROI that is on average 200% higher than Right Hand Side (RHS) domain ads. Read more »

                  Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1

                  April 21, 2014

                  Nanigans-Facebook-Ad-KPIs-by-Demo-in-Q1-Apr2014Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1, according to a report [download page] from Nanigans. That figure should perhaps have been lower, as the 18-24 demographic proved the worst-monetizing group, with revenue-per-click (RPC) at $0.61, less than half comparable figures for the 35+ brackets. Indeed, the 45-54 ($1.53) and 55-64 ($1.38) age groups monetized best, though they only commanded about 30% share of spending, combined. Read more »

                  Online Video Ad Views More Than Double Y-O-Y in March

                  April 21, 2014

                  comScore-Mar-2014-Online-Video-Ad-Views-Apr2014

                    Source: comScore
                      Notes: Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion). The percentage of the online population watching a video ad rebounded from a low point in February to reach 54.3%, with the average frequency of ad views - 170 times during the month - the second-highest total to-date. With its 3.9 billion ad impressions in March, Live Rail was the top property for the first time, slightly ahead of AOL (3.8 billion). Meanwhile, Americans viewed 46.6 billion online content videos, down from 49.2 billion in February. Google Sites remained the top video property. Read more »

                      Digital Display Ad Benchmarks, by Region, in 2013

                      April 18, 2014

                      Sizmek-Digital-Display-Ad-CTR-by-Region-in-2013-Apr2014Sizmek (formerly DG MediaMind) has released its latest report [download page] benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%. There were considerable differences in ad performance across the various regions studied, although the trends were largely similar. Read more »

                      Search Advertising Trends in Q1

                      April 18, 2014

                      MC-Search-Ad-Trends-in-Q1-2014-Apr2014An array of research has been released recently looking at paid search trends during the first quarter of the year, from the likes of IgnitionOne, RKG [download page], The Search Agency [download page], Covario [download page] and Kenshoo. While they all use different client sample sets - and thus arrive at different conclusions - certain trends can be gleaned that appear consistent across the reports: spending is up (particularly on mobile), as are click-through rates. Read more »