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Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

February 5, 2016

Facebook-Mobile-Only-User-Share-Q42013-Q42015-Feb2016Source: Facebook

    Notes: Mobile isn't only accounting for a larger share of Facebook's advertising revenue (now at around 80%), it's also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook's almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That's more than double the share from 2 years earlier, when mobile-only users represented just 24% of total MAUs. Read more »

    Most Commonly Used Metrics by SaaS Companies

    February 5, 2016

    Totango-Metrics-Tracked-by-SaaS-Companies-Feb2016Source: Totango

      Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango's 5th annual State of SaaS Metrics report. Currently the most commonly tracked customer acquisition metrics are website unique visitors (84%) and the number of new trial or free signups (66%). Churn (80%) is the most commonly tracked metric on existing customers, ahead of customer usage statistics (63%) and add-on/expansion sales (58%). Read more »

      What Times of Day Are Key Social and Messaging Apps Most Heavily Used?

      February 4, 2016

      Nielsen-Daily-Multipurpose-App-Usage-Trends-Feb2016Facebook Messenger, Instagram and Twitter all show similar usage curves during a typical day, though Tumblr tends to see heavier usage in the late evening and early morning hours, reveals Nielsen in a recent analysis. The figures indicate that 6PM is the peak hour for Facebook Messenger, while Twitter and Instagram usage are highest at 7PM and 8PM, respectively. Read more »

      Paid Search Trends in Q4 2015

      February 3, 2016

      MC-Paid-Search-Trends-in-Q4-Feb2016Sources: IgnitionOne [download page], Adobe, Merkle|RKG [download page], Kenshoo

        Notes: Search advertising continued to show strong growth in Q4 in the US, with double-digit increases in spending and clicks reported by IgnitionOne and Merkle|RKG. Globally, Kenshoo indicates that clicks were up 32% year-over-year, driven in part by a 17% increase in click-through rates.. Read more »

        Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?

        February 2, 2016

        EconsultancyAdobe-Most-Exciting-Opportunity-2016-and-in-5-Years-Feb2016Optimizing the customer experience continues to be the most exciting digital opportunity available to company marketers today, according to results from the latest Digital Trends report [download page] produced by Adobe and Econsultancy. Customer experience was also cited as the most exciting opportunity for marketers in both 2015 and 2014. But fast forward 5 years and respondents believe a different opportunity will take precedence. Read more »

        Mobile Devices Reportedly Account For Almost Half of Search Ad Clicks in Q4

        February 1, 2016

        MerkleRKG-Mobile-Share-of-Paid-Search-Clicks-Q12013-Q42015Source: Merkle|RKG[download page]

          Notes: Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015, the largest quarter-over-quarter increase since Q1 2013, reports Merkle|RKG in its latest quarterly Digital Marketing Report. The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1% point to 15%). The report notes that mobile devices accounted for a majority (52%) of Google search ad clicks, with phones alone comprising 36% of clicks. Read more »

          Friday Research Wrap, 1/29/16

          January 29, 2016

          Vibes-Why-Smartphone-Owners-Subscribe-to-Brands-Jan2016Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey [download page] of more than 1,000 adults smartphone owners. Exclusive content (26%) and product information and updates (25%) are secondary reasons, per the report. Read more »

          How Are Companies Building Content Personalization Capabilities?

          January 28, 2016

          ForbesInsightsPwC-Building-Content-Personalization-Capabilities-Jan2016Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications, email and social media are the only touch points through which a majority are able to deliver personalized content. That's according to a new PwC and Forbes Insights report [download page], which finds that companies are prioritizing strong data collection and analytics in order to improve their ability to deliver personalized 1:1 content. Read more »

          Which Social Platforms Do Users Feel Are Best for Keeping Up With the News?

          January 27, 2016

          Ipsos-Best-Social-Platform-Keeping-Up-to-Date-News-Jan2016Source: Ipsos

            Notes: Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics, per survey results from Ipsos. The study, commissioned by Pinterest, finds that users generally feel Pinterest is best for collecting project ideas, pursuing hobbies, expressing creativity and shopping, among others, while Facebook gets the nod for staying connected with - and communicating with - friends and family. Read more »

            2016 Marketing Budget Trends, by Channel

            January 26, 2016

            StrongViewSelligent-2016-Marketing-Budget-Plans-by-Program-Jan2016Business leaders are once again confident in the general direction of their marketing budgets this year, report Selligent and StrongView in newly-released survey data [pdf], as 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from Campaigner. Read more »