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Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes Insights in association with Turn. While senior marketers are most apt to believe that data-driven marketing drives profitability (60%) and sales (54%), they also see it having a strong impact on creative and messaging. Read more »
Source: Hinge Research Institute / Social Media Today [pdf]
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers, according to results from an Akoonu survey of 100 senior B2B marketers from companies with at least $100 million in annual revenues. To better understand audiences' needs, many respondents are using buyer's journey maps, per the study. Read more »
Source: XAPPmedia [download page]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users, according to the latest annual Conversion Rate Optimization Report [download page] from Econsultancy and RedEye. While fewer than half (46%) of company respondents (primarily from the UK) are currently using this method, some 47% plan to do so. Read more »
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA, which surveyed slightly more than 1,000 Americans aged 18-70, 36% of whom had noticed Sponsored Social content in the past year. In fact, this group of consumers rates only TV ads as highly as they do Sponsored Social messages. Read more »
Source: Marin Software [download page]