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Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally

April 28, 2016

CIGIIpsos-Internet-Users-Growing-Privacy-Concerns-Apr2016Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000 internet users aged 16-64 across 24 countries (18-64 in the US and Canada). Indeed, at least half of internet users in each region said that their privacy concerns have grown. Read more »

Digital Consumers Say Ad Interruptions Online Are Too Frequent

April 27, 2016

Accenture-Digital-Consumer-Attitudes-to-Ads-Apr2016Source: Accenture

    Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds steady across age groups. That's according to recently-released data from Accenture, which also found that more than 6 in 10 (including 73% of those aged 14-17) are aware of alternatives that exist to block advertising interruptions. Read more »

    How Many Emails Do Non-Profits Send Their Subscribers?

    April 27, 2016

    M+R-Non-Profit-Emails-Per-Subscriber-Per-Year-in-2015-Apr2016Source: M+R [download page]

      Notes: Non-profits' email lists and messaging volume both grew in 2015, though response rates declined, per M+R's 10th annual Benchmarks report, which surveyed 105 participants across 8 sectors. Non-profits sent their subscribers a median average of 49 messages per year, with the largest number (19) of those being fundraising messages (which unsurprisingly sported the lowest open and click rates). Rights organizations were the most active mailers, sending their subscribers an average of 61 emails per year, per the report. Read more »

      Mobile Captures Larger Share of Growing US Online Ad Spend

      April 26, 2016

      IABPwC-Online-Ad-Revenues-2005-2015-Apr2016Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report is the continued surge in mobile ad spending, which climbed to 35% of full-year online ad spending, including 40% share in Q4. Read more »

      Which Factors Affect the Digital News Experience Most For Consumers?

      April 25, 2016

      MediaInsightProject-Important-Factors-Digital-News-Consumers-Apr2016Source: Media Insight Project [pdf], an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research

        Notes: Ad placement (63%), load speed (63%) and mobile-friendliness (60%) are the digital factors that are extremely or very important to the largest share of digital news consumers, according to results from the latest Media Insight Project survey. A majority (51%) of those who receive digital news from the sources they rely on also point to the strong importance of using visuals such as photos, videos, lists and charts. Read more »

        Mobile Now Accounts For 1 in Every 6 US Retail Dollars Spent Online

        April 22, 2016

        comScore-US-Digital-Retail-Spending-Q12012-Q42015-Apr2016Source: comScore [download page]

          Notes: Digital commerce spending grew to comprise 15% of US consumers' discretionary spending in Q4 2015, an all-time high, per a comScore report. While total digital commerce spending grew by almost 12% year-over-year in Q4, spending growth on mobile was a more robust 46%. As a result of its continued increases, mobile accounted for 16.9% share of total digital commerce in Q4, up from 13% in Q4 2014.
            Related: What's Mobile's Influence In-Store?

            Teens: Snapchat Now Tops Instagram As “Most Important” Social Network

            April 21, 2016

            PiperJaffray-Teens-Most-Important-Social-Network-Apr2016Teens continue to shift their perceptions of their "most important" social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du jour, taking over after a 2-year run from Instagram, is Snapchat, according to the most recent biannual teen survey from Piper Jaffray, reported here by FORTUNE. Read more »

            What Are the Strongest Amazon Search Ranking Factors?

            April 20, 2016

            RipenECommerce-Amazon-SEO-Ranking-Factors-Apr2016Source: Ripen eCommerce

              Notes: While no single factor has a very strong correlation with search rankings, Amazon's sales rank has the highest correlation with search success on the platform, according to an analysis from Ripen eCommerce, which also found that products in the top 1% of sales rank appeared on average in 8.7 different search queries (compared to 2.2 queries for the average product). Interestingly, the study found that fulfillment had some correlation with search rankings, with products sold by Amazon and with Prime eligibility exhibiting a higher correlation than those fulfilled by third party merchants. Read more »

              Subscription Video-on-Demand Churn, by Service

              April 20, 2016

              ParksAssoc-SVOD-Churn-Rate-Svcs-Apr2016Source: Parks Associates

                Notes: Almost two-thirds (64%) of US broadband households subscribe to an OTT service, reports Parks Associates. Netflix easily leads the pack, reaching 52% of US broadband households at the end of 2015, compared to 24% for Amazon Prime Video, 14% for Hulu, and 5% in the aggregate for all other services. In terms of churn, just 5% of US broadband households reported having canceled Netflix in the prior 12 months. An equal share reported having canceled Amazon's video service. Read more »

                What Are Organizations’ Top Data-Driven Marketing Goals and Challenges?

                April 19, 2016

                EconsultancyAdobe-Top-Goals-for-Data-Driven-Marketing-Apr2016Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers, according to a study from Econsultancy and Adobe [download page] that surveyed almost 3,700 marketing, digital and e-commerce professionals around the world. Retaining and upselling existing customers is also a key goal for respondents, who are slightly less concerned with increasing the ROI of their marketing and sales budgets. Read more »