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Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category

May 23, 2016

comScore-Mobile-v-Desktop-Retail-E-Commerce-Spending-May2016Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as video games, movies, and digital content, and lower for more expensive categories such as computer hardware. Interestingly, the data shows that the categories with the highest mobile share of purchases are also the ones with the most rapid e-commerce growth. Read more »

Friday Research Wrap, 5/20/16

May 20, 2016

YouGov-Affluents-First-Introduction-to-Luxury-May2016Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study [pdf]. That might suggest a greater focus on young affluents, except that Boomers and Gen Xers are expected to collectively spend more than 4 times as much on luxury items than Millennials ($215B and $49B, respectively). Read more »

What’s Appealing About the Digital Video Experience?

May 19, 2016

IABGfK-Digital-Video-Appeal-May2016Convenience has long been touted as the primary benefit of streaming video, and a new report [pdf] released by the IAB in conjunction with the NewFronts shows that on-demand viewing continues to be the main driver of digital video viewing. However, this isn't the case for all types of online video. Read more »

The Pillars of A Good Mobile Experience, According to Consumers

May 18, 2016

Sitecore-Most-Important-Elements-Good-Mobile-Experience-May2016Convenience, security and speed are the most important elements of a good mobile experience, finds Sitecore in a survey conducted by Vanson Bourne among 4,500 mobile-owning adults across 11 countries. Much-discussed topics such as personalization and social interaction, by comparison, are of far lesser importance to consumers, per the study. Read more »

Studies Claim Little Consumer Interest in Paying For Ad-Free Digital Content

May 18, 2016

TUNE-Smartphone-Owners-Paying-to-Block-Ads-in-Apps-May2016The vast majority (85%) of US adults would prefer an ad-supported internet where most content is free to a paid internet where everything costs money because there's no advertising, says the Digital Advertising Alliance (DAA) [pdf] in a survey conducted by Zogby Analytics. That in itself isn't too surprising; nor is the finding that three-quarters would reduce their digital activities a great deal if they had to pay several hundred dollars a year or more for the content they currently get for free. Read more »

What Are The Most Important Factors For Mobile Shoppers?

May 17, 2016

Nielsen-Important-Factors-Mobile-Shoppers-May2016Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it's important to understand what matters to mobile shoppers. A recent report from Nielsen provides some insights. Read more »

These Financial Search Terms Are Key For Millennials

May 16, 2016

MCHitwise-Millennials-Financial-Search-Terms-May2016Millennials comprise the majority of new primary banking relationships, making them a critical component of financial institutions' marketing strategies, according to a recent study from MarketingCharts. The report delves into search data from Hitwise, a division of Connexity, to identify the search terms that provide a window into this young generation's financial habits and preferences. Read more »

The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…

May 16, 2016

EconsultancySAPHybris-Marketing-Related-B2B-Commerce-Platform-Functionalities-May2016Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a typical B2C retail experiences, per a report [download page] from Econsultancy and SAP Hybris. While limitations of executives' current commerce software aren't viewed as a major barrier in delivering an optimal digital experience, some commerce platform functionalities could use improvements. Read more »

7 in 10 Hispanics Have Bought A Product Advertised On Internet Radio. Which Products Interest Them?

May 13, 2016

Audioad-Top-Products-Hispanic-Digital-Radio-Listeners-May2016Some 69% of Hispanic digital audio listeners have bought a product advertised on internet radio in the past year, and 44% have bought between 2 and 5 products, according to a study from Audio.ad and OH! PANEL. The survey of 1,000 Spanish-speaking Hispanics finds few considering the amount of advertising in digital radio to be excessive. Read more »

A/B Testing Continues to Get the Nod For Conversion Rate Optimization

May 12, 2016

Ascend2-Effective-Difficult-Conversion-Rate-Optimization-Tactics-May2016Getting started with conversion rate optimization (CRO)? A/B testing should probably be the first port of call, according to [download page] a survey of 177 marketing influencers by Ascend2 and its Research Partners. Not only did these respondents point to A/B testing as the most effective CRO tactic, but also as the easiest to execute. Read more »