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US Ad Spending Trends, by Medium, in Q1 2015

July 1, 2015

KantarMedia-US-Ad-Spend-Trends-in-Q1-Jul2015Source: Kantar Media

    Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year's Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio (-0.1%) and digital media (0%) flat. For the first time, Kantar's figures included paid search spending, which grew by 7%, as opposed to desktop display, which declined by 8.7% (with the analysts noting this is "likely attributable to mobile devices siphoning some desktop usage". Meanwhile, print spend continued to plummet, as magazine media spend dropped by 8.7% and newspaper media spend by a more precipitous 15.4%. Read more »

    Mobile Ad Responses, by Age Group

    July 1, 2015

    MillennialMedia-Mobile-User-Ad-Response-Jul2015Source: Millennial Media / Opinium Research [download page]

      Notes: Among mobile users (smartphone and/or tablet), Millennials (16-34) are far more likely than Gen Xers (35-54) to say they respond to mobile ads in a variety of ways, according to a survey of 4,018 mobile owners aged 16+ in the US, UK, France, and Germany. In fact, almost one-quarter (23%) of Millennials surveyed said that an ad had prompted them to make a purchase, compared to 14% of respondents overall and 13% of Gen Xers. Of note, the survey results indicated that tablets were more likely than smartphones to generate a response from Gen Xers, with the opposite true for Millennials. Read more »

      Internet Adoption Rates, by Demographic, 2000-2015

      June 30, 2015

      Pew-Internet-Access-by-Demo-2000-2015-Jun2015The Pew Internet & American Life Project has released its latest report on internet access in the US, detailing the substantial growth in adoption across various demographic groups over the past 15 years. The overall adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000. Read more »

      Interbrand Top 100 Brands’ Social Media Adoption, by Platform

      June 29, 2015

      SimplyMeasured-Interbrand100-SocNet-Adoption-Activity-Jun2015Source: Simply Measured [download page]

        Notes: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from Simply Measured. Activity was highest on Twitter, however, which saw each of the 98 brands with an account also active during April. Of note, some 79% of the top brands were active on Instagram, and almost two-thirds were active on Google+. While two-thirds had an account on Pinterest, only 41% posted content on the platform in April. Read more »

        Where Do Americans Perceive Mobile Payments As Being Useful?

        June 26, 2015

        HarrisPoll-Perceived-Usefulness-Mobile-Payments-Point-of-Purchase-Jun2015Source: The Harris Poll

          Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in "tap-for-pay" among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in using a smartphone to process in-person transactions. Asked at which of various points-of-purchase it might be useful to replace cash or a card with mobile payments, adults surveyed pointed first to public transit (61%), followed by movie theaters (59%), big box retailers (59%) and gas stations/convenience stores (59%). Read more »

          Which Pain Points Are Giving Marketers Headaches?

          June 25, 2015

          EconsultancySmartFocus-Marketing-Pain-Points-and-Impact-Jun2015Forget proving ROI. That's a headache, but not a "migraine-inducing" one, according to results from a new survey [download page] from Econsultancy and SmartFocus. Instead, the biggest pain point for client-side marketers today - of those identified - is the major bottleneck presented by IT and web development teams, per the study. Read more »

          How Often Are Emails Forwarded?

          June 24, 2015

          Litmus-Email-Virality-by-Audience-Size-Jun2015Source: Litmus [download page]

            Notes: Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1 forward for every 370 opens, or a 0.27% forward-to-open rate, per the analysis. However, there is exponential growth in this rate when looking at the top percentiles, with the top 1% being 17.6 times more likely to be forwarded than the median, generating 1 forward for every 21 opens. Read more »

            SMBs’ Planned Digital Services Purchases

            June 24, 2015

            Borrell-SMBs-Planned-Digital-Services-Purchases-Jun2015Source: Borrell Associates [download page]

              Notes: More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and SMBs are more likely to be planning to spend on digital services than on digital advertising this year, per the study's results. The services most commonly planned for purchase this year revolve around the website - design and maintenance (39%), hosting and support (38%) and SEO (29%). Still, more than one-quarter plan to invest in social media management services, and more than 1 in 10 will purchase mobile media management (12%) and online video production (11%) services. Read more »

              C-Suite Sees Social Rising In CX Importance

              June 23, 2015

              GenesysEIU-Most-Important-CX-Channels-Jun2015Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by the Economist Intelligence Unit (EIU). But fast-forward 3 years, and channels such as online assistance support, social media and web self-service will be about equally as important, the study┬ásuggests. Read more »

              Retailers’ Most Influential Promotional Vehicles, According to Online Shoppers

              June 22, 2015

              UPScomScore-Retailer-Promotional-Vehicles-Prompt-Shopping-Jun2015Source: UPS / comScore [pdf]

                Notes: Emails offering free shipping (54%) or a discount (53%) are the forms of retailer advertising most likely to prompt online shoppers to shop with a retailer, per recently-released results from a UPS and comScore study. Indeed, a recent MarketingCharts study found that consumers are most likely to open emails from brands because the subject line promotes a discount or offer that interests them. Read more »