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Online

US Online Ad Revenue Growth Continues Unabated in Q3

December 19, 2014

IABPwC-Q3-Online-Ad-Revenues-2005-2014-Dec2014Source: IAB / PricewaterhouseCoopers (PwC)

    Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set yet another record when the figures come out in a few months, given the Read more »

    Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

    December 18, 2014

    Ipsos-CE-Purchase-Intent-US-Adults-Dec20148 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media devices (16%) and e-readers (15%) in purchase intent, per the survey. Read more »

    What’s the “Hottest Topic” in Retargeting?

    December 17, 2014

    AdRoll-Hottest-Topic-in-Retargeting-Dec2014Source: AdRoll [download page]

      Notes: Social media retargeting is the "hottest topic" in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to see retargeting over the next 3 years, with Instagram (48%) and Pinterest (46%) behind only Amazon (73%). Another hot topic in the space, per the survey, is mobile and cross-device, with 57% of B2B respondents and 51% of B2C marketers currently retargeting on mobile. Read more »

      2015 Marketing Budget Trends, by Channel

      December 16, 2014

      StrongView-2015-Marketing-Budget-Plans-by-Program-Dec2014Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year's survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases - and which will see budget cuts? Read more »

      Streaming Services Grow in Popularity With Smartphone Users

      December 15, 2014

      Deloitte-US-Smartphone-Owners-Streaming-Activities-by-Age-Dec2014Source: Deloitte

        Notes: Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte's survey, with this figure up from 26% in the prior year's survey. While fewer (16%) said they had streamed or watched TV or movies online using their devices, that was almost double the figure from a year earlier. Predictably, use of streaming services is highest among youth. Interestingly, though, 35-44-year-olds were the most likely to report playing games on their smartphones, with 47% claiming to have done so within the prior week. Read more »

        What Are Shoppers Doing in Their First Hour on An E-Commerce Site?

        December 12, 2014

        Monetate-Online-Shoppers-Behavior-by-Time-on-Site-Dec2014Source: Monetate [download page]

          Notes: "You have 60 minutes to capture your website visitor's attention," declares Monetate in a new study, noting that three-quarters of consumers will visit, make a decision, and either complete their purchase or move on within that timeframe. The analysis notes that a slight majority of purchases are made within the first 15 minutes of a shopping session. With roughly two-thirds of purchases having been made by the 45-minute mark, conversion rates of those remaining visitors start to drop-off in relation to the general population. Read more »

          Email Engagement By Device: PC Users Click Most

          December 11, 2014

          MailChimp-Email-Engagement-by-Device-Dec2014"PC users click more," says MailChip in a recent analysis of email engagement across PCs and mobile devices. Indeed, PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses. That owes to PC users having higher total click rates than tablet and mobile users: in other words, they click more. Read more »

          Desktops Still Rule the American Workplace

          December 10, 2014

          DellIntel-Top-Devices-Used-in-the-Office-Dec2014Source: Dell / Intel

            Notes: While desktop usage in the workplace has fallen over the past 3 years, 71% of American workers surveyed indicate that they use them to get work done in the office, compared to just 26% who use laptops, 15% smartphones and 7% tablets. In fact, 48% of respondents reported exclusively using desktops for work, compared to 9% relying solely on laptops and none on mobile devices. Compared to the global average of respondents surveyed across 12 countries, Americans appear more reliant on desktops as fewer (33%) globally exclusively use desktops. Interestingly, while only 14% globally use tablets for work in the office (and none exclusively), almost 9 in 10 expect tablets to completely replace laptop computers. Read more »

            Staying Ahead of the (Media) Curve With Affluents

            December 9, 2014

            AffluentsDebrief-Print-MediaAffluents represent a growing segment of the US population, both in number and in purchasing power. As a focal point for many marketers - not just in the luxury vertical - this group's media habits deserve scrutiny. In a new MarketingCharts Debrief, Media Habits of the Affluent, we take a closer look at the legacy channels that have staying power with affluents and those most ripe for displacement by digital media. Read more »

            How Marketers Plan to Improve Email’s ROI in 2015

            December 9, 2014

            RelevancyGroup-Top-Priorities-Improving-Email-ROI-in-2015-Dec2014Email is already considered the most effective digital marketing tactic, but that doesn't mean it can't improve. Indeed, recent research has demonstrated that some negative attitudes to email marketing persist, and a new Liveclicker-sponsored study [download page] from The Relevancy Group indicates that while mobile email adoption is high, significant proportions of consumers complain of overload and irrelevance. With that in mind, it's worth looking at marketers' top priorities for improving email's ROI. Read more »