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Social Media Sites Ranked by User Satisfaction

July 23, 2014

ACSI-Customer-Sat-Social-Media-Sites-2014-v-2013-July2014

    Source: American Customer Satisfaction Index (ACSI) [download page]
      Notes: Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI's 100-point scale, which nevertheless ranks 4th-lowest of the 43 industries measured. This year, Pinterest led the social rankings with its users giving it an average score of 76. Despite each improving by 5 points, LinkedIn and Facebook (both with a score of 67) had the lowest ratings (the survey was conducted before news of Facebook's emotion study). Meanwhile, social media users were most satisfied with site performance (index score of 84) and least satisfied with the amount of ads on the sites (75). Read more »
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      Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

      July 23, 2014

      eMarketer-Global-E-Commerce-Sales-2013-2018-July2014

        Source: eMarketer
          Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer's estimates. Growth rates will slow beginning next year through the end of the forecast period (2018), for an overall compound annual growth rate of 13.8% for 2013 through 2018. While North America will account for the largest share - 32.9% - of B2C e-commerce sales this year, Asia-Pacific will take the top position next year and extend its lead through 2018, when it is projected to comprise 37.4% of total sales. Read more »

          Marketing Automation: Top Objectives and Most Useful Metrics

          July 22, 2014

          Ascend2-Most-Important-Marketing-Automation-Objectives-July2014Marketing automation tools are being used with a number of important objectives in mind, and have been generally successful in achieving those objectives, according to a new report [download page] from Ascend2 and its Research Partners based on a survey of 291 marketing, sales and business professionals from around the world, three-quarters of whom are B2B-focused. The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%), increasing lead generation (42%) and improving lead nurturing (41%); only 7% rated marketing automation as not being successful in meeting their objectives. Read more »

          Search Engines Ranked by User Satisfaction

          July 22, 2014

          ACSI-Customer-Sat-Portals-Search-Engines-2014-v-2013-July2014

            Source: American Customer Satisfaction Index (ACSI) [download page]
              Notes: Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale), considered the threshold of excellence by the ACSI. Google led all search engines with a score of 83, representing a 6-point improvement from last year and driving the overall sector gains. By contrast, Yahoo! dropped 5 points to a score of 71, above only AOL (70). Search engine users reported being most satisfied with site performance (index score of 84) and least satisfied with the amount of ads on the sites (75). Read more »
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              Facebook’s Share of Referral Traffic to Publishers Continues to Grow

              July 22, 2014

              Shareaholic-Social-Referral-Traffic-Trends-Jan2013-Jun2014-Jul2014

                Source: Shareaholic
                  Notes: Facebook continues to cement its position as the leading social referrer of website traffic, referring a new high of 23.4% share of traffic to Shareaholic's network of publishers in June, up from 9.3% share in June 2013, although the sample set used is continuously expanding, which may influence the longitudinal trends. While Pinterest has emerged as a solid second, its share of referral traffic declined during Q2, from 7.1% share in March to 5.7% in June. Meanwhile, Twitter continues to hover around the 1% share mark, which remains more than the combination of StumbleUpon (0.6%), Reddit (0.2%), YouTube (0.06%), Google+ (0.06%) and LinkedIn (0.02%). Read more »

                  B2C Content Marketing on LinkedIn: What Younger Members Want

                  July 21, 2014

                  LinkedIn-B2C-Content-Marketing-Topics-July2014Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn, according to results from a LinkedIn survey [download page] of 1,841 of its members aged 18-45 from the US, Canada, Brazil, Australia, and the UK. The study finds that the youngest members - aged 18-24 - seek out the most content about B2C brands, and are particularly interested in upcoming innovations from companies. Read more »

                  Americans’ Most Popular Online and Mobile Purchases

                  July 21, 2014

                  Harris-Americans-Most-Popular-Online-Purchases-July2014Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing is the most popular purchase overall, digital content - such as movies, music and e-books - tops the list for both smartphones and tablets. The study also finds that although Millennials (18-36) lead the way in smartphone and tablet purchases, Gen Xers (37-48) are the most likely to have made an online purchase in most categories. Read more »

                  Paid Search Trends in Q2

                  July 21, 2014

                  MC-Search-Ad-Trends-in-Q2-2014-Jul2014

                    Sources: IgnitionOne [download page], The Search Agency [download page], ;RKG; [download page], Covario, Kenshoo
                      Notes: Various sources were in agreement that US paid search spending grew in Q2, as did click-through rates and overall clicks, although The Search Agency saw a drop in costs-per-click for its clients while IgnitionOne and RKG reported relatively small increases. Other studies similarly reported increases in global search spending, click-through rates and clicks, although impressions were down on a year-over-year basis.
                        Related: One-Third of US Organic Search Traffic Said to be Mobile

                        Why Watch an Online Video Ad?

                        July 18, 2014

                        STRATA-Reasons-Watching-Online-Video-Ad-July2014Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly. Yet a new STRATA survey of adults who watch online videos or TV programming online indicates that a significant 43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads, though only 24% of the 60+ crowd concurs. So what are the main reasons why a viewer would voluntarily watch an online video ad as opposed to skipping it? Read more »

                        How Companies Are Using Insights From Social Data

                        July 18, 2014

                        MITDeloitte-Use-of-Insights-From-Social-Data-July2014

                          Source: MIT Sloan Management Review / Deloitte [download page]
                            Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater extent than they are collecting and analyzing it. Read more »