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Radio Listening Gradually Transitions to Digital Platforms

April 16, 2014

JacobsMedia-Radio-Listening-Platforms-2014-v-2013-Apr2014Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources, according to the 10th annual Techsurvey from Jacobs Media. That mirrors a similar shift in TV content viewing on alternative sources, and is being driven by younger core radio listeners, who are more apt to use digital platforms to listen to broadcast radio. Even so, only about 1 in 6 respondents agree that Pandora and other such services will eventually replace listening to FM radio for music. Read more »

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Mobile Now One-Third of Google Organic Search Visits

April 16, 2014

RKG-Mobile-Share-Search-Visits-Q2-2012-Q1-2014-Apr2014

    Source: RKG [download page]
      Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period. During Q1 2014, Yahoo actually saw a larger share (36%) of organic search visits come from mobile than Google. Overall, mobile devices accounted for an estimated 31% share of US organic search visits during Q1, up from 24% in Q1 2013.
        Related: Search Results Sway Smartphone Owners' Purchase Decisions

        Cable Companies Now Have as Many Broadband as Pay-TV Subscribers

        April 16, 2014

        LRG-Broadband-Pay-TV-Subs-in-2013-Apr2014

          Source: Leichtman Research Group
            Notes: While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers. As a result, they now have roughly an equal number of broadband (49.3 million) and pay-TV (49.6 million) subscribers. Overall, the top multi-channel video providers had about 94.6 million subscribers, while the top broadband providers (many of these companies falling in both groups) had more than 84 million. Read more »

            Consumers Report More Privacy Breaches, Little Faith in Marketers

            April 15, 2014

            GfK-Consumer-Trust-Personal-Data-Handling-Apr2014A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches and a low level of trust in marketers to protect their data. The Pew Research Center notes a growing share of online consumers who have had important personal information stolen - and a rising concern about the amount of personal data they have online. And as GfK finds [pdf], it seems they have little faith in marketers to handle their data responsibly. Read more »

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            Brands’ Most Engaging Facebook Posts are Almost Always Photos

            April 15, 2014

            Socialbakers-Brands-Most-Popular-Engaging-Facebook-Post-Types-Apr2014

              Source: Socialbakers
                Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common. While photos receive the highest average number of interactions per post, they only narrowly beat videos among brand pages with less than 1 million fans. That gap widens for larger pages; as such, much like a similar study undertaken in late 2012, photos dominated the top posts by raw interaction: among the top 10% of posts by interactions, 87% were photos. Read more »

                For Most Youth, Smartphone Use In-Store Can Affect Purchase Decisions

                April 15, 2014

                LocalSearchAssn-Smartphone-Use-Shopping-In-Store-Apr2014

                  Source: Local Search Association
                    Notes: Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they've turned up using their mobile device while shopping at a local business, a result that makes sense given that the leading reason they use their devices in-store in the first place is to compare prices. At least 9 in 10 young smartphone users rely on their devices at least sometimes while shopping in-store, per the study, as do 7 in 10 device users aged 54 and older. The younger crowd, not surprisingly, is much more likely to be found checking in at a local business or sharing their location. Read more »

                    Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013

                    April 14, 2014

                    IABPwC-Online-Ad-Revenues-2004-2013-Apr2014Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC). Needless to say, the full-year total of $42.8 billion was also the largest seen yet, representing a 17% increase from the prior year. What didn't change? The prevailing trends in the online advertising industry. Read more »

                    Who’s Using Marketing Automation to Manage Email, And How Many Messages Are They Sending?

                    April 14, 2014

                    Marketo-Email-Frequency-by-Use-of-Email-Marketing-Tool-Apr2014Some 24% of marketers say they don't use any tools to manage their email campaigns, according to a recently-released Marketo study [download page]. But that figure masks significant differences when sorting by company size, as small companies (0-50 employees) are almost twice as likely (43.5%) to eschew the use of email marketing tools. Among larger companies, by contrast, marketing automation platforms are a popular choice - and use of these tools is linked to greater emailing frequency. Read more »

                    Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands

                    April 11, 2014

                    Placeable-Consumer-Attitudes-Local-Search-Apr2014A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online. Now, new research [download page] from Placeable reveals the extent of the damage inaccurate listings can have on a brand: some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information. Read more »

                    2013 Rich Media Ad Benchmarks, by Vertical

                    April 11, 2014

                    PointRoll-2013-Rich-Media-Benchmarks-by-Vertical-Apr2014

                      Source: PointRoll [pdf]
                        Notes: Rich media click-through and interaction rates were higher when including video. Large format IAB Rising Star units tended to outperform standard rich media ads in CTR, but trailed in interaction rate. Looking at days of the week, the study indicates that rich media CTR is about 10% higher on the weekends than during the week, but interaction rates are better on weekdays.
                          Related: Mobile Rich Media and Video Ad CTRs Significantly Outpacing Standard Banners