left
right

‘Iron Man’ Ad Campaign Netted ‘Spiderman 3′ Fans

Much of the success of Paramount Pictures’ Iron Man movie has come from its advertising campaign reaching fans of Spiderman 3, the previous superhero blockbuster, according to (pdf) data released Integrated Media Measurement Inc. (IMMI). more »

May 9-08

Mobile Display Ads Have Branding Impact - Increase Awareness, Interest

Apr 29-08

Share of Ad Spending by Medium - January 2008

Apr 28-08

Out-of-Home Patterns of Young Adults, the Affluent, Movie Enthusiasts Studied

Apr 17-08

Automakers Underspend on Media that Influence Buyers

Apr 16-08

Digital Media Screens in Quick-Service Restaurants Get Attention

Apr 9-08

Exhibition Industry Grows 3.2% in 2007 - CEIR Fifth Annual Index

Apr 8-08

Digital Media in Bars Have Significant Impact on Ad-Averse Young Adults

Apr 4-08

Top US Markets for Mobile Voice and Data Services Identified

Apr 4-08

Mobile Advertising Spending to Surpass $6.5 billion in 2012

Apr 2-08

Search MarketingCharts

  

Most Popular Recent Charts/Stories

  1. Study: Web 2.0 Awesome for Integrating Brand and Direct Marketing
  2. Top 10 Online Retail Categories by Order Size - March 2008
  3. Top 10 Boomer Myths - Separating Fact from Fiction
  4. Share of Ad Spending by Medium - January 2008
  5. Top 10 Investment/Finance Websites - March 2008
  6. Top 10 Online Retailers by Conversion Rate - March 2008
  7. Top 10 US Social-Network and Blog-Site Rankings Issued for March
  8. Consumers Return to Online Shopping Sites That Embrace Web 2.0
  9. Ten Key Online Predictions for 2008
  10. Marketing Executives Identify Top Marketing Trends, Concepts in 2008

Major Media Categories