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Two-Thirds of B2B Marketers Are Testing Content Personalization

Two-Thirds of B2B Marketers Are Testing Content PersonalizationB2B marketers are focusing on measuring conversions, but say they're limited by lack of sales follow-up and long sales cycles.October 20, 2017

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents... READ MORE
B2C Marketers’ Interest in Amazon Advertising Grows

B2C Marketers’ Interest in Amazon Advertising GrowsB2C marketers are more likely to say they'll increase their ad spend on Amazon than on any other platform identified.October 16, 2017

Amazon’s US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter,... READ MORE
Retailers Earn Almost 4X More From A Desktop Than Smartphone Visit

Retailers Earn Almost 4X More From A Desktop Than Smartphone VisitPaid search is eroding organic search's dominance as a retail marketing channel.October 10, 2017

Smartphones will overtake desktops in visit share for the average retailer by the end of this year, predicts Adobe Digital Insights (ADI) in a recent release. But the “smartphone moment” hasn’t yet translated to revenues, as conversion... READ MORE
Most Important for PPC Advertisers? CRO, Mobile & Social

Most Important for PPC Advertisers? CRO, Mobile & SocialText ads still lead mobile and social ads in perceived effectiveness.September 27, 2017

The most important aspects of digital marketing for PPC advertisers over the past year have been conversion rate optimization (CRO) and mobile, with agencies favoring the former and brands the latter, according to the latest annual State of PPC report... READ MORE

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