Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
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Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.
Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
US B2B Digital Advertising Market Seeing Rapid Growth
If last year taught B2B organizations anything, it is the importance digital channels now play. Indeed, US B2B digital advertising investment saw considerable growth in 2020, and a forecast from eMarketer suggests that the growth will continue in the years to come....
Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year
The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year. And, although the world is still dealing with the pandemic, there is some good news on the advertising front. The latest forecast [press release] from...
Marketing Budget’s Share of Company Revenues Plummets
Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...
US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches
The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....
Performance Marketers Report Moderate Improvements in Conversion Rates
Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past year, per a report [download page] from Ascend2. The survey of more than 250 marketers reveals that while almost half (45%) have seen an increase in...
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
B2B Digital Marketers See Content as Vehicle to CX Improvement
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.