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Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year

Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year

The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year. And, although the world is still dealing with the pandemic, there is some good news on the advertising front. The latest forecast [press release] from...

Marketing Budget’s Share of Company Revenues Plummets

Marketing Budget’s Share of Company Revenues Plummets

Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches

The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....

Performance Marketers Report Moderate Improvements in Conversion Rates

Performance Marketers Report Moderate Improvements in Conversion Rates

Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past year, per a report [download page] from Ascend2. The survey of more than 250 marketers reveals that while almost half (45%) have seen an increase in...

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