Pay-TV & Cord-Cutting Articles

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The TV is Far From Being Youths’ Primary Medium for Entertainment

The TV is Far From Being Youths’ Primary Medium for Entertainment

Although half of US adults report watching online video daily, this number jumps considerably when looking at younger adults. A recent study [download page] by Manatt-Vorhaus reveals that two-thirds (67%) of younger US adults (ages 18-34) say they watch online video...

OTT Video Penetration Continues to Reach New Heights

OTT Video Penetration Continues to Reach New Heights

Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Nonetheless, while OTT streaming continues to rise, its growth has slowed, with only 7% year-over-year (y-o-y) growth in March 2019 compared to the 17% y-o-y growth it...

Pay-TV Services Still Lag in Customer Satisfaction

Pay-TV Services Still Lag in Customer Satisfaction

Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel to the fire, now a new report [download page] from the American Customer...

Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?

Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?

Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans' spending power will reach $1.3 trillion in just 4 years, this is a...

Among Traditional TV Genres, Cable Dramas See the Largest Lift From Digital

Among Traditional TV Genres, Cable Dramas See the Largest Lift From Digital

Despite data that shows younger Americans are watching less traditional television, when they do watch traditional TV content they spend quite a bit of time watching it live. A recent Nielsen report has revealed that for viewers age 18-34, two-thirds (66%) of their...

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