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Two-Thirds of B2B Marketers Are Testing Content Personalization

Two-Thirds of B2B Marketers Are Testing Content PersonalizationB2B marketers are focusing on measuring conversions, but say they're limited by lack of sales follow-up and long sales cycles.October 20, 2017

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents... READ MORE
Personalization’s Considered the Most Effective Email Tactic

Personalization’s Considered the Most Effective Email TacticList data segmentation is perceived to be the most difficult tactic to implement.September 25, 2017

Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists, details a new report [download page] from Ascend2 and its Research Partners. And when it comes to optimizing conversions, personalization seems to... READ MORE
People Want Emails to Sell With Information

People Want Emails to Sell With InformationA look at what people want from brand emails, from frequency to personalization and mobile optimization.September 11, 2017

If there’s one thing that people would like to change about the emails they get from brands, it’s to make them less about promotion and more about providing information. That’s according to a new study from Adobe, which surveyed 1,007 US... READ MORE
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

Which Digital Channels Do B2B Buyers Use to Engage With Vendors?Websites and email remain the most commonly-used during all stages of the funnel.September 1, 2017

There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download page], with vendors less likely to provide a consistent experience than buyers are to value one. The good... READ MORE
Analysis Suggests Shorter, Personalized Email Subject Lines Performed Best in Q2

Analysis Suggests Shorter, Personalized Email Subject Lines Performed Best in Q2Shorter subject lines seem to generate higher open rates, but the research is conflicting.August 23, 2017

There’s a lot of debate about the impact (or lack thereof) of subject line length in email marketing. The most important determinant of an email open may in fact be the sender, and research has also shown that preview panes are important. But with new... READ MORE
Here Are the Virtual Shopping Concepts That Most Interest Early Adopters

Here Are the Virtual Shopping Concepts That Most Interest Early AdoptersVirtual room design is a particularly interesting concept for AR and VR users.August 9, 2017

Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service. Now, a new... READ MORE

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