The most commonly cited reason for being disappointed with B2B content is that it’s too general.
Personalization Articles
Additional categories:
What Kinds of Personalized Experiences Do Consumers Want?
Personalized offers and discounts are the most appealing.
Which Core B2B Marketing Responsibilities Have Most Increased in Importance?
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
Youth See Potential for AI as Online Shopping Aid
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
Direct Mail Marketers Report Integration Efforts
The leading reason why marketers will increase their spending on direct mail is the improved ability to activate omnichannel campaigns.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
Consumers Willing to Share Relevant Interests with Favorite Brands for Personalization and Incentives
Consumers appear willing to share relevant interests with brands, and find personalization based on those interests and preferences useful.
CMOs Testing Various Replacements for Third-Party Cookies
GA4 is the most widely adopted, while many are planning to use contextual advertising.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.