Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Personalization Articles
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3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Consumers Say Brands’ Actions with Data Can Improve Trust
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
Marketers Look to Use Machine Learning to Aid in Creative
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Consumers Say They’re Comfortable Sharing Some Preferences for Relevant Recommendations
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.
A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic
Improving customer satisfaction is the most-cited high priority for CX leaders.
Fewer Than Half of US Adults Appreciate Their Data Being Used to Personalize Their Online Experience
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
How Can Travel Brands Improve Their Personalized Experiences? Travelers Weigh In.
The most common expectation is a consistent experience across all communications channels.
1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?
Mover marketers are directing more of their efforts to digital than direct mail.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
How Are Marketers Putting Intent Data to Use?
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
What Kinds of Advanced Personalization Techniques Are Retailers Engaging In?
Half of larger US retailers report having adopted buyer journey-based personalization.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Consumers’ CX Expectations Continue to Rise
About 7 in 10 adults surveyed believe that most of the companies they do business with need to improve their CX.
How Advanced Are Marketers in Their CX Personalization?
Just 9% are personalizing CX based on intent/prediction.