More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Pharma & Healthcare Articles
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As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
People Have Been Relying on These Digital Services Most
Through the pandemic, people have relied on digital services more than ever. Per a report [pdf] from AppDynamics, more than 8 in 10 (84% of) US consumers say digital services made a positive impact on their lives during the pandemic, in part because digital services...
Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...
What Percentage of Podcast Ad-Driven Traffic Buys?
Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...
Marketing Budget’s Share of Company Revenues Plummets
Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...
How Do Doctors Want to Communicate with Pharma Reps?
With lockdowns and social distancing, people shifted to doing more things online during the past year. Besides working, shopping and communicating with family and friends online, people were asked to visit their healthcare providers virtually. Providers ramped up...
CBD Market Maturing; Use Cases Slowly Shifting
With the passing of the Farm Bill in 2018 came an explosion of products containing cannabidiol (CBD) for consumers to choose from. However, the novelty of these products may already be wearing off, with a survey [download page] from the Integer Group finding that...
Pharma Enjoys Improved Reputation
The pharmaceutical industry hasn’t always had the best reputation. However, with pharmaceutical companies racing to create vaccines to combat the COVID-19 pandemic, positive public opinion has risen in regards to the industry. So says a report [download page] from The...
Satisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
Even More Americans Are Trying New Ways to Buy
Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or...
1 in 3 Would Consider Replacing Their Primary Care Doctor with Virtual Visits
The pandemic has forced more consumers to think digitally and rely more on online services than before. But what about healthcare? Is the US general public ready to replace their regular visits to their primary care physician with telehealth or virtual services?...
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.