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Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Direct Media Response Rate, CPA & ROI Benchmarks in 2017Some key figures from the DMA's latest report.June 26, 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report... READ MORE

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