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Direct Media Response Rate, CPA & ROI Benchmarks in 2017Some key figures from the DMA's latest report.June 26, 2017The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report... READ MORE
Netflix Now Has More Paying Subscribers in the US Than All The Top Cable TV Companies, CombinedThe pay-TV market shrunk considerably in Q1 compared to a year earlier.June 12, 2017A couple of months ago we reported on the diverging successes of Netflix and cable TV companies, noting that the former boasted almost as many paying subscribers as the latter. Well, as of Q1 2017, Netflix has overtaken cable TV companies in subscriber... READ MORE
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