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Are Young People Watching Less TV? (Updated – Q2 2015 Data)

September 29, 2015

Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q22015-Sept2015The latest quarterly TV viewing figures are in, and with 4-and-a-half years' worth of data to examine, it's possible to see real trends emerging in Americans' traditional TV viewing habits. The short of it? Yes, youth as a whole are watching less traditional TV, to the extent that this article may soon need to be renamed "How much less TV are youth watching?" Indeed, as the data in the Q2 2015 total audience report [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing much sign of abating. Read more »

Demographics of Social Networking Platform Users

August 26, 2015

Pew-Demographics-Social-Media-Users-Aug2015Source: Pew Research Center's Internet & American Life Project

    Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest's continuing strong skew towards women; Instagram's high usage among Blacks and Hispanics; and LinkedIn's above-average adoption among higher-income respondents.
      Related: [Debrief] US Media Audience Demographics Read more »

      Mobile Email Engagement Grows

      August 25, 2015

      Yesmail-Email-CTO-Rates-Desktop-v-Mobile-Q22013-Q22015-Aug2015Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing, according to the latest quarterly report [download page] from Yesmail. Read more »

      What Are Consumers’ Top Customer Service Irritants?

      August 20, 2015

      ConsumerReports-Most-Irritating-Customer-Service-Pain-Points-Aug2015Almost 9 in 10 consumers have contacted customer service at some point in the past year, according to a recent survey from the Consumer Reports National Research Center. The study found that poor experiences abound, with half of respondents reporting having left a store without making an intended purchase because of poor service, and 57% hanging up the phone without resolving their issue. So what are their top irritants? Read more »

      Search Ranking Studies: Trends and Important Factors

      August 18, 2015

      Moz-Future-Trends-Search-Ranking-Factors-Importance-Aug2015Annual search engine ranking studies have been recently released by both Moz and Searchmetrics [download page], relying on slightly different methods to arrive at their conclusions about what's important and what's not. According to the reports, the impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value. Read more »

      B2C Email Marketing Very Much “Alive and Kicking”

      August 11, 2015

      BlueHornet-Consumer-Email-Checking-Frequency-Aug2015Email marketing is "not only still alive, it's kicking," declares BlueHornet in its latest annual "Consumer Views of Email Marketing" study [download page]. The report, based on a survey of 1,815 consumers aged 18-64, finds that a significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive. Read more »

      Which B2B Lead Acquisition Channel Converts Best?

      August 10, 2015

      Marketo-Top-Converting-Lead-Acquisition-Channels-Aug2015Source: Marketo

        Notes: Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too, according to a Marketo analysis of lead-to-opportunity conversion rates across its customer base. The analysis shows that referrals have by far the highest conversion rate, almost 4 times higher than the 10 channels examined. Inbound marketing also demonstrates an above-average conversion rate, while sales prospecting fares well below the average. Read more »

        Email Subject Line Analysis: How Well Do Popular Terms Fare?

        August 4, 2015

        Adestra-Retail-B2C-Email-Subject-Line-Keyword-Performance-Aug2015Adestra has released [download page] its latest email subject line report [download page], analyzing a host of keywords and phrases across 4 sectors to see their relative lift or decline against the industry sector average. The study is based on a large sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 million opens and 55 million clicks. Read more »

        2015 B2B Digital Marketing Insights Report

        July 21, 2015

        B2B-Report-EntryThe B2B marketing environment is rapidly changing, bringing with it new opportunities and challenges as marketers are increasingly pressured to prove their value. To help B2B marketers navigate the host of tools, channels and approaches, MarketingCharts has produced the 2015 B2B Digital Marketing Insights Report, which provides a wealth of data and insights based on an comprehensive review of research studies released this year. Read more »

        Which Advertising Channels Have the Biggest Purchase Influence on Millennials?

        June 2, 2015

        MCDebrief-Ad-InfluenceTV ads continue to lead the way among paid media in influencing Millennials' purchases, according to a newly-released study from MarketingCharts. The report - "Advertising Channels With the Largest Purchase Influence on Consumers" [download page] - details the surprising resilience of various traditional media with Millennials and other demographic groups, while also demonstrating the growing stated purchase influence of several digital advertising channels. Read more »