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Super Bowl 2014 Ads: Facts and Figures (Updated)

February 6, 2014

AceMetrix-Most-Effective-Ads-of-the-Super-Bowl-Feb2014The mountain of analysis concerning the Super Bowl and its ads continues to pour in. With a record average of 112.2 million viewers for the game, per Nielsen's adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded. So which brands did best? Which ads were tweeted about and shared the most? This article rounds up and sifts through the research surrounding the performance of the Super Bowl commercials. Read more »

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Millionaires per Capita: Which States Have the Most – and the Fewest?

January 30, 2014

PMI-State-Rankings-Millionaires-per-Capita-in-2013-Jan2014Last year, almost 5.2% of the US' 119.2 million households had more than $1 million in investable assets, according to [pdf] a study from Phoenix Marketing International (PMI). But those per capita figures varied widely from one state to the next, with the top state by this measure having more than twice as many millionaires per capita as the bottom state. From 2006 through 2013, three different states have held the top rank, while one has lagged at the bottom each of those years save for 2012. Read more »

Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who Rely More on Ads

January 15, 2014

Radius-Top-Purchase-Influencers-by-Category-Generation-Jan2014A recently-released study from Radius Global Marketing Research identifies some key similarities and differences in shopping habits, preferences, and influences among Millennials (18-32) and Baby Boomers (49-67). One of the key differences pertains the top sources of information that influence purchase decisions. Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation. Read more »

User Demographic Highlights From 5 Major – and Growing – Social Networks

January 6, 2014

Pew-Demos-SocNet-Platforms-Jan2014Not surprisingly, various social networks appeal to different segments of the population. The latest social networking survey [pdf] from the Pew Research Center's Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms - Facebook, LinkedIn, Pinterest, Twitter, and Instagram - each of which has grown in penetration over the past year. The results are both intuitive (Pinterest adoption is higher among women) and intriguing (the strong appeal of Instagram and Twitter to black Americans). Read more »

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Top Email Marketing Initiatives and Challenges in 2014

January 2, 2014

StrongView-Top-Email-Marketing-Initiatives-in-2014-Jan2014Email marketing is slated for an increase in budgets, according to results from a recently-released StrongView study [pdf]. So what will be the top priorities for email marketers this year? Interestingly, the study reveals that respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities) and improving segmentation and targeting (36%) than to growing their opt-in email list (31%). Read more »

TV is Still the Prime Ad Buy, but Agencies See a Changing Media Mix

February 6, 2013

STRATA-Ad-Agencies-Changing-Media-Mix-Feb201354% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital, according to the latest quarterly survey from STRATA. But 22% find it a challenge to optimize their media mix, a 4-year high for the survey. And as seen elsewhere recently, traditional media appears to be losing the battle to digital: close to one-third of respondents believe they'll be spending more on digital than traditional media within 1-3 years, as separate results indicate that interest in several traditional media is waning. Read more »

Baby Boomers to Control 70% Of US Disposable Income

August 7, 2012

nielsenboomagers-key-stats-baby-boomers-august2012.pngBaby Boomers were born in a narrow window of time (between 1946 and 1964) but they represent 44% of the US population, and their buying power is considerable: in the next 5 year, they're projected to hold 70% of US disposable income and buy 49% of total consumer-packaged goods (CPG), according to [download page] an August 2012 report by Nielsen and BoomAgers. Read more »

For B2C Emails, Longer Subject Lines Seen Getting More Clicks

August 1, 2012

adestra-b2c-email-metrics-subject-character-count-july2012.pngThe longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates, finds Adestra [download page] in a July 2012 study of 932 million emails from more than 40,000 campaigns across 6 sectors, sent over a 6-month period. The results show that B2C emails have a below-average click-to-open rate (CTOR) for subject lines between 20 and 60 characters in length, but after that pick up steam, hitting their peak at 150 characters in length. Read more »

Email Open Rates Seen Best in Morning, Clicks in Late Afternoon

March 14, 2012

informz-email-metrics-time-of-day-march2012.jpgEmails sent in the morning result in the highest open rates, reports Informz [download page], which based its finding on an analysis of metrics collected from more than 600 million emails sent by over 700 large and mid-sized associations that used its email marketing platform in 2011. Morning emails saw an average open rate of 39.2%, ahead of those sent at midday (33.9%), in the late afternoon (32.1%), and at night (32%). However, emails sent in the morning had the lowest click rate (16.5%), behind ones sent at night (18.6%), at midday (19.7%), and in the late afternoon (21%). Read more »

Digital Ad Overload Proves a Major Turn-Off For Consumers

February 27, 2012

upstream-digital-ad-overload-response-feb-2012.jpgTwo-thirds of adults in the US and UK say they receive too many digital marketing promotions and are exposed to too many ads, according to a survey released in February 2012 by Upstream, conducted by YouGov. Marketers beware: consumers will not be shy to act. Two-thirds say they would unsubscribe from a brand's promotions if they thought the messages they were receiving were too frequent, while 27% in the UK and 20% in the US say they would stop using the brand's product or service. Read more »