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What Motivates Consumers to Engage With Online Content?

September 12, 2016

aol-consumer-motivations-engaging-with-online-content-sept2016Consumers' motivations for engaging with online content can be boiled down to 8 "content moments," says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets. The leading content moment overall is the one termed "Inspire," referring to consumers' search for new ideas and desire to try something new. Read more »

These Social Media Behaviors Are Turning Off Your Followers

August 31, 2016

SproutSocial-Brands-Annoying-Actions-Social-Aug2016It's a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the most annoying action taken by brands on social media. But at the same time, consumers say they need to see a product multiple times on social media before they'll buy it. Read more »

So What Do Marketers Think Is the Ideal Channel Mix?

August 22, 2016

MillwardBrown-Senior-Execs-Ideal-Marketing-Mix-Aug2016The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with marketers demonstrating a decided lack of confidence in their media allocations. Read more »

[REPORT] Social Advertising Makes Big Headway As Consumer Purchase Influencer

July 11, 2016

MCSurveyMonkeyAudience-Purchase-Influence-Millennials-2016-v-2014Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising's status as a consumer purchase influencer. That's according to an exclusive new primary research study from MarketingCharts, the 3rd annual "Advertising Channels with the Largest Purchase Influence on Consumers" report. Read more »

Traditional TV Viewing: What A Difference 5 Years Makes

July 5, 2016

Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q12016-Jul2016[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen have been issued, such that we now have more than 5 years' worth of quarterly data on Americans' traditional TV viewing habits. As has been well established at this point, youth as a whole are watching less traditional TV. Does this latest study [download page], covering Q1 2016, have anything new to offer by way of trends? Let's take a look.. Read more »

What Does It Take to Get the Customer Experience Right?

June 30, 2016

CMOCouncilSAPHybris-Most-Important-Attributes-Customer-Experience-Jun2016Customer experience continues to be a hot topic, having recently been deemed marketers' single "most exciting opportunity" of 2016 (as it was in 2015, and in 2014!). Now, a couple of new studies delve into the areas that marketers believe are most important to improving customers' experiences. Read more »

US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016

June 20, 2016

Salesforce-US-Facebook-Ad-CPM-CTR-by-Industry-in-Q1-June2016Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7 in the US, according to the Advertising Index Q1 2016 Report [download page] from Salesforce Marketing Cloud. Average CPMs and CPM growth were higher within the US than on a global level, though click-through rates were comparable (0.98% in the US; 1% globally). Read more »

US Online and Traditional Media Advertising Outlook, 2016-2020

June 14, 2016

PwC-US-Ad-Media-Market-Sizes-2016-v-2020PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. As consumer behavior shifts online, so will advertiser spending, with some interesting milestones expected to take place during the forecast period. Read more »

So How Many Millennials Are There in the US, Anyway? (Updated)

May 3, 2016

CensusBureau-Share-of-Pop-by-Age-Group-Gender-Apr2016Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there's research to be found on anything ranging from their top financial goals to the ways in which they use their phones. Those analyses are all helpful in their own right, but -  stepping back to the big picture for a moment - how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is. Read more »

[STUDY] Marketing Financial Services to Millennials

April 19, 2016

MC-Fin-Serv-ReportMillennials present apparent contradictions to financial services marketers: they're underbanked but increasingly using financial institutions for non-account purposes; and while open to non-traditional brands, they choose the big 3 at a greater rate than the population at-large. In a new study, "Marketing Financial Services to Millennials", MarketingCharts explores the over-arching financial themes faced by America's youth, as well as the opportunities and challenges inherent in marketing to this generation. Read more »