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Most Popular Recent Charts/Stories

Are Young People Watching Less TV? (Updated – Q4 2014 Data)

March 17, 2015

Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q42014-Mar2015The latest TV viewing figures are in, and with 4 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and 2014 appears to be the year in which those declines accelerated. Indeed, as the data in the Q4 2014 total audience report (previously cross-platform report) [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing any signs of reversing. Read more »

It’s Q4. Do You Know Where Your Target Demographic Is?

October 20, 2014

Experian-Cable-TV-Viewers-by-Age-2014v2009As the end of this year approaches, marketers are already planning for 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences is becoming more critical than ever. A new MarketingCharts Debrief, Media Audience Demographics, provides essential data for marketers by breaking down the demographics of various media channels. Read more »

Instagram Grows As Teens’ Social Network of Choice

October 13, 2014

PiperJaffray-US-Teens-Social-Media-Preferences-Oct2014Teens continue to gravitate to Instagram and away from Facebook, finds Piper Jaffray in its latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just 45% said they use Facebook, a significant drop from 72%. Read more »

Consumer Attitudes To Email Marketing Reveal Improvements, Challenges

October 6, 2014

ForresterResearch-Consumer-Attitudes-to-Email-Marketing-2010-2014-Oct2014Email marketing is considered to be one of the most effective digital marketing tactics, but how do consumers feel about it? A recent study [download page] by Forrester Research takes a look at consumer attitudes towards email marketing, finding some negative attitudes in decline, although other problem areas persist. Read more »

Twitter Engagement Rates: Which Post Times Are Best?

September 30, 2014

ExactTarget-Twitter-Engagement-Rates-by-Day-of-Week-Sept2014What's the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the aggregate and across various industries, arriving at some interesting conclusions. Read more »

How Consumers Form Their Impressions of Companies

September 30, 2014

SNCR-How-Consumers-For-Impressions-Companies-Sept2014The quality of a company's products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty and influences their purchase decisions, price and customer service switch roles depending on the consumer motivation in question. Read more »

Why Do Consumers Open Emails From Brands?

September 29, 2014

Email-Debrief-Entry-ChartEmail is a powerful form of brand communication and a key purchase influencer. But despite its effectiveness as a digital marketing tactic, many marketers struggle with low subscriber engagement rates, and only half of an average email list is active. So how can email marketers take the first step to conquering the inbox by driving more opens? A new MarketingCharts Debrief, "Why Consumers Open Brand Emails," provides insights. Read more »

What and When Millennials Share on Social Media

September 24, 2014

ShareThis-Millennials-Content-Sharing-by-Category-Channel-Sept2014Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations. The ShareThis report contains some intriguing data concerning the types of content categories Millennials typically share on various social networks - and the time of day in which most of their sharing occurs. Read more »

Which Brand Attributes Matter Most to Millennials?

September 23, 2014

Initiative-Millennials-Top-Rated-Brand-Attributes-Sept2014Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK, finds Initiative [download page] in a new study. With such skepticism evident, brands should demonstrate their commitment to social causes and emphasize attributes such as authenticity and trustworthiness, per the study, which is based on a survey of almost 10,000 25-34-year-olds in 19 countries. Read more »

Which Advertising Channels Have the Biggest Purchase Influence on Consumers?

July 8, 2014

Ad-Influence-Entry-ChartMarketers are increasing their spending on digital advertising at a rapid rate, and many CMOs predict that digital media will soon capture upwards of three-quarters of marketers' budgets. But do consumers believe that online ads are as effective as traditional media in influencing their purchase decisions? A new MarketingCharts Debrief, "Advertising Channels With the Largest Purchase Influence on Consumers" [download page] builds on existing research by examining the stated purchase influence of various ad channels across a range of demographic groups. Read more »