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Teens: Snapchat Now Tops Instagram As “Most Important” Social Network

April 21, 2016

PiperJaffray-Teens-Most-Important-Social-Network-Apr2016Teens continue to shift their perceptions of their "most important" social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du jour, taking over after a 2-year run from Instagram, is Snapchat, according to the most recent biannual teen survey from Piper Jaffray, reported here by FORTUNE. Read more »

What Are the Strongest Amazon Search Ranking Factors?

April 20, 2016

RipenECommerce-Amazon-SEO-Ranking-Factors-Apr2016Source: Ripen eCommerce

    Notes: While no single factor has a very strong correlation with search rankings, Amazon's sales rank has the highest correlation with search success on the platform, according to an analysis from Ripen eCommerce, which also found that products in the top 1% of sales rank appeared on average in 8.7 different search queries (compared to 2.2 queries for the average product). Interestingly, the study found that fulfillment had some correlation with search rankings, with products sold by Amazon and with Prime eligibility exhibiting a higher correlation than those fulfilled by third party merchants. Read more »

    [Study] Marketing Financial Services to Millennials

    April 19, 2016

    MC-Fin-Serv-ReportMillennials present apparent contradictions to financial services marketers: they're underbanked but increasingly using financial institutions for non-account purposes; and while open to non-traditional brands, they choose the big 3 at a greater rate than the population at-large. In a new study, "Marketing Financial Services to Millennials", MarketingCharts explores the over-arching financial themes faced by America's youth, as well as the opportunities and challenges inherent in marketing to this generation. Read more »

    What 5 Years’ Worth of Data Tell Us About Youth and TV

    April 12, 2016

    Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q42015-Apr2016[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, allowing for an analysis of 5 years' worth of Americans' traditional TV viewing data. The short of it? Yes, youth as a whole are watching less traditional TV. But a review of the data from Nielsen's Q4 2015 total audience report [download page] indicates that the declines may be slowing, even as other reports suggest that streaming may be catching up to linear viewing. Buckle up, this is our most in-depth analysis yet. Read more »

    Better Understanding Customers A Top Priority And Challenge For Marketers

    April 12, 2016

    Experian-Marketers-Top-Priorities-Apr2016Marketers' top priority this year is enhancing their knowledge of their customers' needs, attitudes and motivations, according to Experian Marketing Services' latest annual Digital Marketer report [download page]. Some 52% of respondents from around the world (half in APAC) chose that as one of their top-3 priorities from a list of 7, leaving it ahead of other priorities including the integration of technology to automate, orchestrate and manage cross-channel customer interactions (43%). Read more »

    How Are Consumers Spending Their Time Online?

    April 7, 2016

    comScore-Digital-Time-by-Content-Category-Apr2016Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. The "2016 US Cross-Platform Future in Focus" report [download page] notes the prevalence of communications activities online, with social networking, email and instant messaging combining to account for more than one-quarter of all minutes spent online during December 2015. Read more »

    US Consumers’ Most Frequently Used Mobile App Types

    April 6, 2016

    Deloitte-US-Consumers-Most-Frequently-Used-Mobile-App-Types-Apr2016Source: Deloitte

      Notes: Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices, per a recent report from Deloitte. Interestingly, while the 19-25 age bracket accesses social media apps most frequently on smartphones, the 33-49 age group leads on tablets. Beyond social apps, the other most commonly accessed apps on smartphones are weather, browser, and gaming apps, per the report. Read more »

      What Do Top-Performing Marketers Do Differently?

      April 5, 2016

      Salesforce-Characteristics-Top-Performing-Marketing-Teams-Apr2016Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce's latest annual "State of Marketing" report that surveyed almost 4,000 marketing leaders across various countries. Read more »

      B2B Social Media Brand Post Engagement Rates, by Industry and Platform

      April 4, 2016

      TrackMaven-B2B-Social-Media-Engagement-Rates-in-2015-Apr2016Source: TrackMaven [download page]

        Notes: B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on Pinterest, though the average is boosted considerably by the performance of financial brands. Read more »

        Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-Mouth

        March 30, 2016

        Deloitte-US-Consumers-Purchase-Decision-Influencers-Mar2016Source: Deloitte

          Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one's social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to the survey of consumers aged 14 and older. Read more »