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PR Pros Lean on Employees For Influencer Marketing Efforts

PR Pros Lean on Employees For Influencer Marketing Efforts

Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report [download page] by PR News and Meltwater. But perhaps...

Young People Are More Favorable to the Advertising and PR Industry

Young People Are More Favorable to the Advertising and PR Industry

The general public in the US has traditionally had a dim view of advertising practitioners' honesty and ethical standards. But that doesn't seem to have fully translated to the advertising and PR industry as a whole, which seems to be met with more neutrality,...

Top 25 B2C Marketing Charts of 2017

Top 25 B2C Marketing Charts of 2017

From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...

B2B Marketers Struggle to Get Their Content in Front of the Right Audiences

B2B Marketers Struggle to Get Their Content in Front of the Right Audiences

B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report [pdf] from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their...

People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

It's hard to sell to a public that doesn't view you well... Yet that's the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception, according to Gallup's latest survey on industry...

Top 10 Marketing Charts of the Month – April 2017

Top 10 Marketing Charts of the Month – April 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses'...

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