Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and managers by Bospar in a recent survey. Some 94% of respondents who had...
Social media stars are considered highly relevant by brands and agencies for upcoming endorsement work, a new study [download page] from Econsultancy and Celebrity Intelligence shows. The survey of 355 marketing specialists predominantly from the UK indicates that 69%...
Is inbound marketing effective - or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term "inbound marketing") would have you think so. But a new study from Demand Metric in partnership with Act-On Software...
The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content (52%), per survey results from The Harris Poll. But terms like content...
Business leaders are once again confident in the general direction of their marketing budgets this year, report Selligent and StrongView in newly-released survey data [pdf], as 56% of respondents expect to increase their budgets. Email appears to be a primary...
Almost three-quarters of enterprise marketers feel that their marketing team is extremely (34%) or very (39%) effective at telling their brand story, reports Skyword in a recent study [download page]. Based on a survey of 190 marketers at organizations with more than...
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top...
Nielsen has released its latest "Global Trust in Advertising" report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon. This latest study indicates that despite the flow of budgets away...
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minus % negative) of +59 points is almost double-digits...
Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable Global Brands" report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared...
Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12 online and offline channels, 28% indicated W-O-M to be their most...
The marketing industry continues to change apace. This collection of our most popular charts of 2014 contains some of the year's biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: e-Commerce...
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are...
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a...
Just when it looked like people’s perception of the advertising and public relations industry couldn’t fall any lower,...