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Top 10 Marketing Charts of the Month – May 2014

This month's quick-hit set of top charts [pdf] features the following topics: mobile content consumption, by industry and demographic; top sources for generating and converting leads; most effective ad channels for reaching millionaires; the key "soft skills" required...

Which Channels Do Marketers Find Best for Generating and Converting Leads?

Which marketing channels have the highest potential to convert leads into sales? Offline methods still do the trick, according to Ifbyphone's "2014 Marketing Measurement Survey Report" [download page]. Asked to choose which of 9 channels presents the best bet for...

Corporate America’s Reputation is Still Poor. Which Industries Fare Best?

1 in 5 American adults believe that the reputation of corporate America has improved over the past year, according to the latest Harris Poll Reputation Quotient (RQ) [download page], now issued by Nielsen following its acquisition of Harris. While more consumers are...

Personalization Tops Big Data, Social As US Marketers’ Most Important Future Area

There's plenty of enthusiasm among US marketers for digital marketing tactics such as social and mobile, according to a recent study [pdf] from Adobe. But asked to choose which of 5 areas they felt will be most important to their company's marketing moving forward, a...

Top 10 Marketing Charts of 2013

This past year's top charts included the following topics: social networking use, connections and skew towards youth; the number of Millennials in the US; TV consumption and ad spending trends; the most influential advertising and e-commerce customer acquisition...

2014 Marketing Budget Plans, by Channel

9 in 10 "business leaders" plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents - from a mix of B2C and B2B companies primarily headquartered in North...

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