Source: Economist Group / Peppercomm Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing them among their top-3 most helpful. Next up are research reports or...
PR Articles
Additional categories:
How Consumers Form Their Impressions of Companies
The quality of a company's products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research....
Content Creation Considered Most Effective Inbound Marketing Tactic
Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report [download page] conducted with its Research Partners. With the vast majority of respondents...
Top 10 Marketing Charts of the Month – May 2014
This month's quick-hit set of top charts [pdf] features the following topics: mobile content consumption, by industry and demographic; top sources for generating and converting leads; most effective ad channels for reaching millionaires; the key "soft skills" required...
Which Channels Do Marketers Find Best for Generating and Converting Leads?
Which marketing channels have the highest potential to convert leads into sales? Offline methods still do the trick, according to Ifbyphone's "2014 Marketing Measurement Survey Report" [download page]. Asked to choose which of 9 channels presents the best bet for...
Corporate America’s Reputation is Still Poor. Which Industries Fare Best?
1 in 5 American adults believe that the reputation of corporate America has improved over the past year, according to the latest Harris Poll Reputation Quotient (RQ) [download page], now issued by Nielsen following its acquisition of Harris. While more consumers are...
Personalization Tops Big Data, Social As US Marketers’ Most Important Future Area
There's plenty of enthusiasm among US marketers for digital marketing tactics such as social and mobile, according to a recent study [pdf] from Adobe. But asked to choose which of 5 areas they felt will be most important to their company's marketing moving forward, a...
What B2B Buyers Want to See on Vendor Websites
What types of information are considered "must-haves" on B2B vendor websites, and which are perceived to best establish credibility? Newly-released survey results [pdf] from KoMarketing Associates and Dianna Huff take a broad look at the essential components of a B2B...
Top 10 Marketing Charts of 2013
This past year's top charts included the following topics: social networking use, connections and skew towards youth; the number of Millennials in the US; TV consumption and ad spending trends; the most influential advertising and e-commerce customer acquisition...
2014 Marketing Budget Plans, by Channel
9 in 10 "business leaders" plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents - from a mix of B2C and B2B companies primarily headquartered in North...
Where Are Social Media Budgets Coming From?
Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media budgets? Data from a Wildfire by Google study [download page] conducted...
Which Channels And Content Areas Are Deemed Most Important For Content Marketing?
A new study [download page] from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important...
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Social Intelligence Pros Say Customer Insight is Their Top Objective
Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to...
How Does A Corporate PR Crisis Response Impact Stock Price?
Publicly-listed US companies that experienced a significant crisis lost an average of 15% of their stock value over...
Consumers Love Amazon, But May Be Questioning Its Ethics
Amazon is no longer the top company for corporate reputation in the eyes of Americans. Dropping to the second position...