February 9, 2012
57% of Americans who watch TV say they always notice advertising on the medium, while a further 40% say they sometimes notice ads, according to survey results released in February 2012 by BrandSpark International in partnership with Better Homes and Gardens. Magazines are next, with 30% of readers always noticing ads in this medium, and an additional 56% noticing them sometimes.
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February 9, 2012
Cable news networks rank as the top source of political campaign information among Americans, with 36% saying they regularly get their political campaign news from this source, ahead of local TV news (32%), network news (26%), the internet (25%), and the local paper (20%), according to [pdf] a survey released in February 2012 by the Pew Research Center. Read More »
February 7, 2012
2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey conducted in 2011 for STORES Magazine by BIGinsight, released in February 2012. By comparison, 60% of respondents in 2011 said that their basic cable/satellite TV was untouchable, down slightly from 61% in 2008.
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January 26, 2012
The top elements of advertising that make women “take notice” are an easily found price (45%) and proof or details of quality (43%), according to [pdf] a white paper released in January 2012 by Fleishman-Hillard in partnership with Hearst Magazine. A relevant message (39%) closely follows, while advertising that is easy to remember (28%), provides comparisons to competition (26%), or offers something free or highly discounted (26%) also earn women’s attention. Testimonials from actual users (21%) and appealing graphics (20%), by contrast, are less significant elements. Read More »
January 25, 2012
The quadrennial boost provided this year by political advertising, and to a lesser extent, the Summer Olympic broadcasts, will help generate year-over-year US ad revenue growth of 3.7%, according to an updated forecast released in January 2012 by MagnaGlobal. Without the influence of political advertising and the Olympics (”P&O”), core media advertising revenues would grow by 2% in 2012 to $149.8 billion, a slowdown compared to 2011’s like-for-like growth of 4.5%. However, the company forecasts P&O to add an extra 1.7% points, meaning that those two influences alone will drive more than 45% of this year’s ad revenue growth.
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January 25, 2012
Print (15%) proved a far more popular way to find holiday shopping deals in 2011 than Facebook (3%) or Twitter (1%), according to a survey released in January 2012 by Crowd Science. The largest proportion of respondents said that visiting companies’ websites (24%) was their favorite way to find deals, although the same proportion said they had no preferred method. Email newsletters were cited by 13% of respondents, ahead of talking with friends and family (9%) and online flyers (5%). Read More »
January 23, 2012
A “one-staff-fits-all” strategy may not be the best approach for local media companies, according to a January 2012 report from Borrell Associates, which finds that sites with dedicated digital account executives (AEs) outperform those without by a factor of 2.5. In fact, gross online revenue per sales representative (online dollars divided by all representatives selling digital products) is roughly $186,000 for sites with digital AEs, compared to $73,300 for those without any dedicated AEs. Read More »
January 19, 2012
US online ad spending will exceed the total spent on print magazines and newspapers this year for the first time, according to a January 2012 eMarketer estimate that projects $39.5 billion in online ad spending, $19.4 billion in newspaper ad spending, and $15.4 billion in magazine ad spending. eMarketer estimates that online ad spending will continue its dramatic growth to reach $62 billion by 2016, while the print total will continue to decline to $32.3 billion that year. Read More »
January 10, 2012
A greater proportion of marketers than agencies believe that spending on traditional media such as direct mail (25% vs. 17%), print (22% vs. 8%), and radio (18% vs. 3%) will increase this year as compared to 2011, with the proportions expecting spend to increase on TV relatively on par, according to [download page] a survey released in January 2012 by RSW/US. Read More »
January 8, 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique... Read More »
