While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
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US Consumers Say Online Has Passed TV As Their Main Attention-Grabbing Advertising Channel
Among ad platforms, direct mail is dropping, while among online ad media, website ads are on the decline.
US Offline Media Spend in 2023 and the Outlook for 2024
It was a “down year” for offline media spending last year, but things look a little brighter in this election year.
Podcast Spending Expected to Rise as Marketers See It as Under-Advertised
Podcasts are perceived to be better than streaming music and radio for unduplicated reach and reaching affluent audiences.
Where is Ad Avoidance Most Prevalent?
Many viewers say they take action to avoid ads on free with-ads video services such as YouTube.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
More Than 10% of Americans’ Audio Time is Spent Listening to Podcasts
Podcasts now account for more than one-third (36%) of spoken word audio listening time.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Video Podcasts Find an Audience with Gen Z
Gen Z adults were more likely to say they watched video episodes of podcasts than listened to podcasts every day.
TikTok Shop Makes Gains in Popularity
TikTok Shop looks like it could be a fruitful channel for smaller companies.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.
Netflix is Still Viewers’ Favorite Streaming Platform
Prime Video and Hulu seem to be on the ascent.
US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Radio Remains the Top Media Choice in the Car
Almost two-thirds say they listen to OTA radio all or most times when driving.
What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.