Top Radio Advertisers Quick Service Restaurant - January 2012
February 10, 2012
Source: MediaGuide
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Top Radio Advertisers - Hardware / Home Improvement - January 2012
February 10, 2012
Source: MediaGuide
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Top Radio Advertisers - Banks and Credit Unions - January 2012
February 10, 2012
Source: MediaGuide
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Top Radio Advertiser Product Category - January 2012
February 10, 2012
Source: MediaGuide
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Top Radio Advertisers - Public Service Announcement - January 2012
February 9, 2012
Source: MediaGuide
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Top Radio Advertisers - Department Stores - January 2012
February 9, 2012
Source: MediaGuide
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TV and Magazine Ads Get Most Attention
February 9, 2012
57% of Americans who watch TV say they always notice advertising on the medium, while a further 40% say they sometimes notice ads, according to survey results released in February 2012 by BrandSpark International in partnership with Better Homes and Gardens. Magazines are next, with 30% of readers always noticing ads in this medium, and an additional 56% noticing them sometimes.
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Consumers Say Cable TV More Expendable Than Mobiles
February 7, 2012
2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey conducted in 2011 for STORES Magazine by BIGinsight, released in February 2012. By comparison, 60% of respondents in 2011 said that their basic cable/satellite TV was untouchable, down slightly from 61% in 2008.
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