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Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product ResearchSome category research seems exclusive to search; others to Amazon.September 22, 2017

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into... READ MORE
Millennial Men Are Exerting Greater Influence in the Beauty Market

Millennial Men Are Exerting Greater Influence in the Beauty MarketMillennial men are almost as likely as Millennial women to talk about beauty and apparel brands.September 13, 2017

A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The... READ MORE
Online Shoppers Increasingly Using Mobile Devices to Locate Stores

Online Shoppers Increasingly Using Mobile Devices to Locate StoresGoogle data shows that "open now" searches are surging, while "store hours" queries are down.September 5, 2017

Mobile commerce now makes up more than one-fifth of e-commerce spending in the US, and that figure should continue to climb, as new data from UPS finds growing comfort with using smartphones for a variety of shopping needs including making purchases. The... READ MORE

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