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How Are Teens Spending Money?

How Are Teens Spending Money?More than one-fifth of US teens' spending goes to food and restaurants.October 19, 2017

Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper Jaffray. Both average-income and upper-income teens... READ MORE
Shoppers Go Online For Variety, In-Store For Service

Shoppers Go Online For Variety, In-Store For ServiceSight and Touch elevate the in-store experience, shoppers say, but they're more mixed on the impact of Sound.

Shoppers still prefer the in-store experience to the online one across electronics (66%), fashion (74%) and home improvement (76%), according to a study from TrendSource [download page]. An overwhelming majority of respondents believe that the store... READ MORE
B2C Marketers’ Interest in Amazon Advertising Grows

B2C Marketers’ Interest in Amazon Advertising GrowsB2C marketers are more likely to say they'll increase their ad spend on Amazon than on any other platform identified.October 16, 2017

Amazon’s US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter,... READ MORE
2017’s Top Brands Ranked by Customer Loyalty

2017’s Top Brands Ranked by Customer LoyaltyAmazon takes over from Google.October 13, 2017

Amazon has taken over as this year’s brand loyalty leader, displacing last year’s leader Google for the top spot. That’s according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for... READ MORE
Retailers Earn Almost 4X More From A Desktop Than Smartphone Visit

Retailers Earn Almost 4X More From A Desktop Than Smartphone VisitPaid search is eroding organic search's dominance as a retail marketing channel.October 10, 2017

Smartphones will overtake desktops in visit share for the average retailer by the end of this year, predicts Adobe Digital Insights (ADI) in a recent release. But the “smartphone moment” hasn’t yet translated to revenues, as conversion... READ MORE
Almost Half of US Online Shoppers Have Made A Cross-Border Purchase

Almost Half of US Online Shoppers Have Made A Cross-Border PurchaseOnline shoppers are using marketplaces more and finding international retailers on them.October 3, 2017

Some 47% of online shoppers in the US report having made an international purchase at some point in the past year, reveals UPS in the third installment [pdf] of its Pulse of the Online Shopper series. That figure is up from 40% a couple of years ago,... READ MORE

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