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Verticals > Retail & E-Commerce

Mobile Internet Access Grows Across Age Groups

March 31, 2015

comScore-Internet-Access-by-Platform-and-Age-Group-Mar2015Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform use is growing across age groups, with three-quarters of online Americans aged 55 and older accessing the internet either through mobiles only (6%) or through a combination of mobiles and desktops (68%). Read more »

Fastest-Growing Retail Digital Commerce Categories in 2014

March 30, 2015

comScore-Fastest-Growing-Retail-Digital-Commerce-Categories-in-2014-Mar2015Source: comScore [download page]

    Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018

      The Most – and Least – Trusted Companies in America

      March 27, 2015

      TemkinGroup-Top-and-Bottom-Cos-Trust-Ratings-Mar2015Source: Temkin Group

        Notes: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Read more »

        Retail Email Marketing Benchmarks: No Lift on the Weekend

        March 25, 2015

        Listrak-Retail-Email-Marketing-Benchmarks-in-2014-Mar2015Source: Listrak [download page]

          Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with "back in stock" campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type. Read more »

          Why Do Millennials Use Facebook and Twitter?

          March 24, 2015

          MediaInsightProject-Millennials-Main-Reasons-Facebook-Twitter-Use-Mar2015More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends' lives and Twitter use more to see what's "trending." Read more »

          US Ad Spending Trends in 2014

          March 24, 2015

          Kantar-Ad-Spend-Trends-by-Medium-in-2014-Mar2015After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending. Read more »

          Average CMO Tenure Rises Again, Has Doubled In the Past Decade

          March 23, 2015

          SpencerStuart-Average-CMO-Tenure-2004-2014-Mar2015Source: Spencer Stuart

            Notes: CMOs see themselves as having greater responsibility for company strategy in years to come, and one sign of that increasing influence might well be their longer tenures. Indeed, Spencer Stuart's latest annual study of CMO tenure finds that the average tenure for CMOs at leading US consumer brand companies has grown from 23.6 months in 2004 to 48 months last year, still a ways behind the average CEO's tenure of 80 months but nevertheless signaling that "CEOs are confident in giving their CMOs the task of truly leading dramatic change within their organizations." Read more »

            Weekend Reading, 3/20/15

            March 20, 2015

            Nielsen-Influence-Corp-Reputation-Opinion-Elites-Mar2015Reputation matters to a majority "opinion elites" in the US, with 54% reporting having decided to not to do business with a company because of something they learned about how it conducts itself, according to recently-released survey results from Nielsen. In fact, "opinion elites" from the US were more likely than those from any other of the 16 countries surveyed to have stopped doing business with a company on account of its reputation, significantly outpacing the global average of 37%. Read more »

            Mobile Share of Site Visits, by Industry, in 2014

            March 13, 2015

            Adobe-Mobile-Share-Visits-by-Industry-in-2014-Mar2015Source: Adobe Digital Index

              Notes: Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe, according to its 3rd annual "Best of the Best (U.S.) Digital Marketing report, although tablet visits began declining in Q4 and are expected to continue in most industries save for media and entertainment, likely due to the growth of phablets. Of the 6 industries, the media and entertainment sector had the largest share of both tablet (26.1%) and smartphone (35.5%) visits for the calendar year. Read more »

              Form Conversion Rates: What’s Working?

              March 12, 2015

              Formstack-Online-Form-Conversion-Rates-by-Type-Mar2015Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack [download page] in its second annual "Form Conversion" study. This year's study adds lead generation forms (such as those used for gated content downloads) to the list of analyses, finding that these forms have an average conversion rate of 17% and average 11 fields. Read more »