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Verticals > Retail & E-Commerce

Weekend Reading, 10/17/14

October 17, 2014

comScore-Most-Important-TV-Content-Genres-Oct2014With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »

Loyalty Rewards: Millennials Enticed by Hands-On Experiences

October 16, 2014

LoyaltyOne-Millennials-Hands-On-Rewards-Experiences-Oct2014Source: LoyaltyOne

    Notes: More than 8 in 10 US Millennials (18-29) report that they'd be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or consultation with a chef or nutritionist, per LoyaltyOne's research, with that figure being significantly above the overall general population sample average of 69%. Meanwhile, more than three-quarters of Millennials said that a session with a technician or software expert would motivate them to shop more at the electronics dealer offering it as a loyalty reward. Read more »

    Which Content Categories Are Being Shared on Which Devices?

    October 14, 2014

    ShareThis-Content-Sharing-by-Category-and-Device-in-Q3-Oct2014How do consumers share various categories of content - such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories. Read more »

    How Mobile Owners Respond to Difficulties When Using Apps to Shop

    October 14, 2014

    ContactSolutions-Shopping-App-Difficulties-Oct2014Source: Contact Solutions

      Notes: Asked what they do when they struggle using a mobile app for shopping, 51% share of mobile owners responding to the Contact Solutions survey reported that they close the app and abandon their shopping cart. As such, respondents are as likely to abandon their cart than they are to attempt to finish their transaction by going to the website using a desktop or laptop (40%) or by going to the store and shopping there (11%). Read more »

      Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

      October 13, 2014

      Janrain-Social-Login-Trends-Q12012-Q32014-Oct2014Source: Janrain

        Notes: After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back, per Janrain's latest quarterly report. On a more positive note for Google, it regained its lead in the B2B space, narrowly ahead of Facebook and LinkedIn. While the B2B space is competitive, Facebook maintains a majority share of social logins in the other sectors examined: retail; music; entertainment and gaming; and consumer brands. Read more »

        Weekend Reading, 10/10/14

        October 10, 2014

        PiperJaffray-US-Teens-Wallet-Share-by-Category-Oct2014Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest "Taking Stock With Teens" survey. Clothing (21%) and food (20%) occupy the largest portions of the teen wallet, followed by accessories/personal care (10%), car (9%) and shoes (9%). Looking back over the past decade, the survey notes that clothing's wallet share has dropped, while food and electronics have grown. Parents contributed roughly two-thirds of teen spending, per the latest report. Read more »

        Mobile Device Owners on How Shopping Apps Can Improve

        October 10, 2014

        ContactSolutions-How-Shopping-Apps-Can-Improve-Oct2014Source: Contact Solutions [download page]

          Notes: Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts, followed closely by 39% wanting the ability to get help when needed. Other popular responses included ease of viewing items (34%), fast loads of information (33%) and the ability to check store inventory and/or pick up item at store (34%). Separately, respondents indicated that the ability to get help when needed is the area in which apps fare most poorly, while ease of purchase is what they're doing best. Read more »

          Which Types of Product Offers Will Consumers Share on Social Media?

          October 9, 2014

          Yesmail-Consumers-Product-Offer-Types-Sharing-on-Social-Oct2014Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that's not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Read more »

          How Quality-Driven Affluents Prefer to Shop

          October 9, 2014

          iProspect-Quality-Driven-Consumer-Shopping-Habits-Oct2014Consumers who often pay more for good quality are still value-driven, with the vast majority shopping around to make sure they get the best deal (83%) and needing to be sure they've considered all options before making a purchase decision (72%), according to a recent study [download page] from iProspect. The survey was fielded among 6,220 US adults (21+) with household income of at least $75,000 who agreed with the statement "I often pay more for good quality." Read more »

          B2B Buyers Increasingly Researching, Making Purchases Online

          October 8, 2014

          AcquityGroup-B2B-Buyers-Research-Channels-Oct2014Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity Group, part of Accenture Interactive. And while a growing proportion are now purchasing goods online, many are bypassing suppliers and buying from third-party sites. Read more »

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