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Retail & E-Commerce

Who’s Using Digital Wallets?

July 25, 2014

ThriveAnalytics-Age-Gender-Distribution-Digital-Wallet-Users-July2014While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study [download page] from Thrive Analytics. Results from the survey indicate that roughly 8 in 10 digital wallet users are between the ages of 18 and 43, and that 57% are male. Mobile payment users tend to be more evenly split by gender, though, according to a recent Nielsen study: 40% of mobile wallet users responding to the survey said they use mobile methods as their primary mode of payment, with females constituting 53% of mobile payment users. Read more »

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Consumer Spending Trends: Deal-Seeking Behavior Prevalent

July 25, 2014

Gallup-Consumer-Spending-and-Saving-Trends-July2014Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey, while roughly 6 in 10 reported having shopped at more than one store for similar items to get the best deal (61%) and having gone online to compare prices and find the best deal (59%). Read more »

Top Retail Websites’ Load Times Still Slowing

July 25, 2014

Radware-Top-Retail-Site-Load-Speeds-July2014

    Source: Radware [download page]
      Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a year-over-year basis, increasing from 7.2 seconds in Summer 2013 to 10.7 seconds in Summer 2014. Concurrently, the median time to interact (TTI) - which measures the point at which a page displays its primary interactive content - has also slowed from 4.9 seconds to 6.2 seconds. Radware blames increasing page sizes along with a failure to adequately optimize images. Read more »

      Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

      July 23, 2014

      eMarketer-Global-E-Commerce-Sales-2013-2018-July2014

        Source: eMarketer
          Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer's estimates. Growth rates will slow beginning next year through the end of the forecast period (2018), for an overall compound annual growth rate of 13.8% for 2013 through 2018. While North America will account for the largest share - 32.9% - of B2C e-commerce sales this year, Asia-Pacific will take the top position next year and extend its lead through 2018, when it is projected to comprise 37.4% of total sales. Read more »
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          Americans’ Most Popular Online and Mobile Purchases

          July 21, 2014

          Harris-Americans-Most-Popular-Online-Purchases-July2014Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing is the most popular purchase overall, digital content - such as movies, music and e-books - tops the list for both smartphones and tablets. The study also finds that although Millennials (18-36) lead the way in smartphone and tablet purchases, Gen Xers (37-48) are the most likely to have made an online purchase in most categories. Read more »

          Consumer Goods Companies’ Top Strategic Priorities

          July 18, 2014

          KPMGCGF-Consumer-Goods-Top-Strategic-Priorities-July2014

            Source: KPMG International / Consumer Goods Forum [pdf]
              Notes: Some 56% of consumer goods executives identify data analytics as "very" or "critically" important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year - with this expected to rise alongside the increasing amount and use of data.
                Related: How Americans Are Spending on Consumer Goods Read more »

                Mobile Web Share of Global Payment Transactions in Q2, by Sector

                July 17, 2014

                Adyen-Mobile-Share-Global-Transactions-by-Sector-in-Q2-July2014

                  Source: Adyen
                    Notes: Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter, up a couple of points from the end of Q1, per the report. Mobile's share of transactions continued to be largest in the travel industry, comprising almost 4 in 10 payments, up from slightly more than one-third the prior quarter. Mobile's share of retail transactions also grew, from roughly one-quarter to almost 30% share. Retail continued to be the only tracked industry in which tablets accounted for a larger share of payments than mobile phones. Read more »

                    Which Types of Ads Do College Students Pay Attention to?

                    July 15, 2014

                    re-fuel-College-Students-Attention-to-Ads-July2014Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family. But beyond word-of-mouth, traditional media such as TV ads and posters and billboards also generate a significant amount of attention from college students, according to the latest annual "College Explorer" study [download page] from re:fuel. And while ads on social media sites draw the most attention of the various digital channels identified, banner ads are relatively ignored. Read more »

                    FSI Coupon Distributions Increase by 3.4% Y-O-Y in H1

                    July 11, 2014

                    KantarMedia-FSI-Activity-in-H1-2014-July2014

                      Source: Kantar Media
                        Notes: 158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period, per Kantar Media's report. With the average face value of a coupon increasing by 4.5% to $1.69, the total dollar amount of incentives circulated grew by 8% to $267 billion. However, for the 7th consecutive first half of a year, average expiration decreased, this time by 2.4%. Read more »

                        Facebook Ad CTRs Up in Q2

                        July 10, 2014

                        Nanigans-Facebook-Ad-Benchmarks-in-Q22014-July2014The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%, details Nanigans in its latest quarterly benchmarks report [download page] covering activity among its customers, which are predominantly direct response advertisers at e-commerce, gaming and other pure play internet companies. The 0.36% CTR represents a 47% quarter-over-quarter increase and a 146% year-over-year increase, from 0.14% in Q2 2013. The upward trend comes as advertisers allocate a greater share of their budgets to mobile. Read more »