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Verticals > Retail & E-Commerce

College Students’ Purchase Influencers and Favorite “Splurge” Categories

August 29, 2014

Fluent-Undergrad-Back-to-School-Purchase-Influencers-Aug2014Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons have a significant effect on back-to-school shopping decisions. And for all the popularity of visual-sharing social media, these channels don't have much of a stated influence. Read more »

Social Ads Continue to Efficiently Reach New Audiences

August 28, 2014

NeustarAK-Media-Spend-Efficiency-Comparison-in-Q2-Aug2014Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly "Media Intelligence Report" [download page] covering Q2 activity. The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost. Read more »

Who’s Spending More on What?

August 22, 2014

Gallup-Spending-Patterns-by-Generation-Aug2014Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings, per survey results from Gallup.¬†Interestingly, this increased spending comes despite a general tendency across generations to be unwilling to spend more on items they don't need. The extent to which respondents are increasing - or decreasing - spending varies by category and generation. Read more »

Mobile Share of E-Commerce Spending, Q2 2010-Q2 2014

August 22, 2014

comScore-M-Commerce-Share-US-E-Commerce-Spend-Q22010-Q22014-Aug2014Source: comScore

    Notes: Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce). With desktop-based e-commerce growing by a more modest 10%, mobile accounted for 11.1% share of total e-commerce spend during the second quarter, up from 8.6% during the year-earlier period. Separately, an Internet Retailer report predicts that the 500 leading retailers in mobile commerce will see smartphone and tablet sales grow by 80% this year to represent 21% share of their e-commerce sales. Read more »

    What Various Industries Want Most From Their Digital Initiatives

    August 21, 2014

    TCS-Desired-Capabilites-from-Digital-Initiatives-Aug2014Source: Tata Consultancy Services (TCS)

      Notes: Depending on the industry, between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years. The capabilities that are most desired from digital initiatives range across industries; for example, retail respondents are most interested in creating micro-segments of customers (77%), while CPG and high-tech respondents are looking primarily to monitor customers so as to identify improvements to existing offerings. Read more »

      Female Empty Nesters Say They’re Heavily Influenced by W-O-M, Reviews

      August 20, 2014

      InfluenceCentralVibrantNation-Influence-W-O-M-Reviews-Female-Empty-Nesters-Aug2014Female "empty nesters" (defined as women over 45 without children under 18 in the household) are prone to seeking out reviews online and offline and are strongly influenced by what they find, details a new report from Influence Central conducted in partnership with Vibrant Nation. Indeed, almost all respondents said they seek out online reviews of products in order to receive feedback and first-person recommendations prior to purchasing - and more than 9 in 10 say they trust the recommendations from family and friends over brands. Read more »

      Most Popular Digital Marketing and Online Advertising Metrics

      August 20, 2014

      CMOCouncil-Marketers-Common-Digital-Metrics-Aug2014Source: CMO Council [download page]

        Notes: Familiar metrics top the list of those used to track the effectiveness of digital marketing or online advertising campaigns, with clicks, response and conversion rates (51%) the most commonly-cited top-5 measure, per the CMO Council's survey of 525 marketers around the globe. Page views, time on site/page and registrations/sign-ups (50%) and website performance (47%) are close behind, showing the centrality of websites as a digital marketing tool. Further down the list, one-third cite social media metrics as a top-5 metric, while fewer point to revenue measures such as incremental revenue per customer (14%), value of deals and length of selling cycle (7%). Read more »

        Which Industry Has the Most Active Email Subscribers?

        August 20, 2014

        Yesmail-Email-Subscriber-Activity-by-Industry-in-Q2-Aug2014Source: Yesmail Interactive

          Notes: Yesmail's analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers could be considered active (having opened or clicked within the past 90 days), the lowest proportion of the industries studied (as with last year). The B2B industry's low activity rate appears to be the result of targeting smaller niches rather than low open rates, as the industry's unique open rate of 18.8% was among the top-half for the 12 industries tracked by Yesmail. Meanwhile, the healthcare (17.8%) and publishing (15.1%) industries enjoyed the highest subscriber activity rates, per the study. Read more »

          Email Click-to-Open Rates Still Lag on Mobile

          August 19, 2014

          Yesmail-Email-CTO-by-Industry-and-Device-in-Q2-Aug2014Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report [download page] covering Q2 email activity. The study - which uses a new adjusted figure¬†for Android opens to account for those devices' frequent default "images off" setting - indicates that while mobile devices lead in email opens, they trail in several other important measures. Read more »

          Q2 Digital Video Trends Show Long-Form Viewing Increasingly Mirroring Linear TV

          August 15, 2014

          FreeWheel-Video-Ad-Views-by-Content-Length-Device-in-Q2-Aug2014Several trends in the video advertising industry indicate¬†that digital video long-form viewing is increasingly mirroring the TV experience, per FreeWheel's Q2 Video Monetization report [download page]. From the growth in long-form content viewing to the length of mid-roll ad breaks, the typical duration of ads, and the verticals that are advertising, the report's authors push the point that for viewers "TV is TV, regardless of the screen." Read more »