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Verticals > Retail & E-Commerce

Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store

February 25, 2015

GfK-Mobile-Phone-Users-Regular-In-Store-Activities-Feb2015Source: GfK [pdf]

    Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, with the 15-19 and 30-39 age brackets not far behind, each at 45%. Within the US, 37% of respondents claimed to compare prices in-store, slightly behind the global average. Read more »

    Weekend Reading, 2/20/15

    February 20, 2015

    BrightRoll-Agencies-Most-Valuable-Aspect-Digital-Video-Advertising-Feb2015More than 7 in 10 agencies believe that online video advertising is either as effective (41%) or more effective than TV (31%), finds BrightRoll [pdf] in a survey of 120 agency respondents, although a separate survey from STRATA reveals that half of media buying agencies are unsure if they are getting good value from their online video ad buys. For the BrightRoll survey respondents, the targeting capability offered by digital video advertising is by far its most valuable aspect (for 56% of respondents), ahead of reach (20%), price relative to TV (8%) and others. Read more »

    Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?

    February 19, 2015

    BrandKeys-Brand-Leaders-Customer-Loyalty-Engagement-Feb2015Consumers' emotional expectations from brands continue to grow but brands are failing to keep pace, reports a new study from Brand Keys. The 2015 Customer Loyalty Engagement Index (CLEI) study uses a proprietary survey-based research method to assign each measured brand a percentage score indicating the degree to which it meets expectations against a consumer-generated category-specific ideal. Read more »

    Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot

    February 18, 2015

    ACSI-Customer-Sat-Retail-Sector-Feb2015Customer satisfaction with the retail sector has slipped, reports the American Customer Satisfaction Index (ACSI), with traditional retail the culprit. The latest annual study finds that customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved. The results are a reversal of trends seen in last year's report, in which satisfaction with traditional retailers had closed the gap with online retail. Read more »

    Baby Boomers’ Spending Trends, by Category

    February 16, 2015

    Gallup-Baby-Boomers-Spending-Trends-by-Category-Feb2015Source: Gallup

      Notes: Baby Boomers on the whole report spending more than they were a year ago, according to recently-released survey results from Gallup, although that's not the case for all Boomers. Indeed, while leading-edge Boomers (born 1946-1955) are more likely to report spending more (40%) than less (21%), trailing-edge Boomers (born 1956-1964) are actually more likely to say they're spending less (30%) than more (36%). When it comes to the various categories identified, Gallup notes that net spending changes are negative for discretionary categories such as travel and consumer electronics, while positive for non-discretionary categories such as groceries and utilities. Read more »

      US Online Shoppers’ Attitudes to Mobile Commerce

      February 13, 2015

      PwC-Online-Shoppers-Attitudes-to-Mobile-Commerce-Feb2015Source: PwC [pdf]

        Notes: Almost 6 in 10 online shoppers surveyed by PwC agree that they're happy to receive offers or coupons via their mobile phone, but only about half as many are happy for stores to establish their location through their mobile phone. Meanwhile, only about one-quarter agreed that their mobile phone will become their main tool for which to purchase items, according to the survey. Separately, 55% reported never buying products using a tablet and 53% never doing so via a mobile phone or smartphone. By contrast, just 6% said they never buy products using their PC. Read more »

        Valentine’s Day Spending Set to Grow This Year

        February 11, 2015

        NRF-Valentine's-Day-Spend-2007-2015-Feb2015Source: NRF

          Notes: Some 55% of US adults plan to celebrate Valentine's Day this year, with per-celebrant spending estimated to be $142.31, according to a recent NRF survey. That translates to an estimated total spend of $18.9 billion, which would represent a 9% increase from last year and the largest total going back at least as far as 2007. Candy (53.2%) and greeting cards (51.4%) were the most popular gifts planned for purchase. In other Valentine's Day news: Read more »

          Weekend Reading 2/6/15

          February 6, 2015

          CallidusCloud-Marketing-Sales-Alignment-Feb2015Most marketers and salespeople feel that their teams are "somewhat aligned," with fewer than 1 in 5 believing that they are "fully aligned," according to recent survey results from CallidusCloud. Separate results from the study indicate that just 35% of marketers and 39% of salespeople believe that lead data is fully shared between sales and marketing. Previous research has found only 1 in 2 companies reporting that marketing and sales have a formal definition of a qualified lead. Read more »

          Tech Tops Industry Reputation Ratings, Again

          February 5, 2015

          Harris-US-Industry-Reputation-Ratings-2015-v-2014-Feb2015Source: Harris Poll [pdf]

            Notes: Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year's 80% but nonetheless still atop the industry rankings. That's according to Harris Poll's latest annual Reputation Quotient (RQ), which also finds the travel industry holding onto the second spot for the 4th consecutive year. Compared to last year, the auto industry's reputation declined (from 58% to 46% rating as positive), while the financial services industry's reputation improved (from 32% to 35%). Read more »

            Consumers’ Privacy Concerns Not A Top Business Challenge, Say Retailers

            February 4, 2015

            RSR-Retailers-Top-Business-Challenges-Feb2015Presented with a list of business challenges and asked to identify their top 3, a leadingĀ 69% of retailers surveyed by RSR Research [download page] pointed to their need to be there to meet consumers' use of mobile as part of their shopping experience. By comparison, just one-third cited consumers' privacy concerns over how retailers collect or use data as a top-3 business challenge. Read more »