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Verticals > Retail & E-Commerce

Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally

April 28, 2016

CIGIIpsos-Internet-Users-Growing-Privacy-Concerns-Apr2016Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000 internet users aged 16-64 across 24 countries (18-64 in the US and Canada). Indeed, at least half of internet users in each region said that their privacy concerns have grown. Read more »

Mobile Captures Larger Share of Growing US Online Ad Spend

April 26, 2016

IABPwC-Online-Ad-Revenues-2005-2015-Apr2016Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report is the continued surge in mobile ad spending, which climbed to 35% of full-year online ad spending, including 40% share in Q4. Read more »

Friday Research Wrap, 4/22/16

April 22, 2016

Euclid-Most-Impt-In-Store-Messaging-Factors-Apr2016Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent and choosing when messages are received are important to a sizable share of respondents, although the medium (how they receive the messages) appears to be the most important factor. Read more »

Mobile Now Accounts For 1 in Every 6 US Retail Dollars Spent Online

April 22, 2016

comScore-US-Digital-Retail-Spending-Q12012-Q42015-Apr2016Source: comScore [download page]

    Notes: Digital commerce spending grew to comprise 15% of US consumers' discretionary spending in Q4 2015, an all-time high, per a comScore report. While total digital commerce spending grew by almost 12% year-over-year in Q4, spending growth on mobile was a more robust 46%. As a result of its continued increases, mobile accounted for 16.9% share of total digital commerce in Q4, up from 13% in Q4 2014.
      Related: What's Mobile's Influence In-Store?

      Teens: Snapchat Now Tops Instagram As “Most Important” Social Network

      April 21, 2016

      PiperJaffray-Teens-Most-Important-Social-Network-Apr2016Teens continue to shift their perceptions of their "most important" social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du jour, taking over after a 2-year run from Instagram, is Snapchat, according to the most recent biannual teen survey from Piper Jaffray, reported here by FORTUNE. Read more »

      What Are the Strongest Amazon Search Ranking Factors?

      April 20, 2016

      RipenECommerce-Amazon-SEO-Ranking-Factors-Apr2016Source: Ripen eCommerce

        Notes: While no single factor has a very strong correlation with search rankings, Amazon's sales rank has the highest correlation with search success on the platform, according to an analysis from Ripen eCommerce, which also found that products in the top 1% of sales rank appeared on average in 8.7 different search queries (compared to 2.2 queries for the average product). Interestingly, the study found that fulfillment had some correlation with search rankings, with products sold by Amazon and with Prime eligibility exhibiting a higher correlation than those fulfilled by third party merchants. Read more »

        Smartphone Owners’ Openness to Transactional Messages, by Industry

        April 15, 2016

        Vibes-Transactional-Messaging-Preferences-by-Industry-Apr2016Source: Vibes [download page]

          Notes: More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a Vibes report. The most important features of service-based messaging, per respondents, are basic information such as time, date and tracking information (80% extremely important) and immediacy of the message (73%). Respondents are most open to receiving service-based messages from banking/financial companies (67%) and retail stores (64%), reflecting the frequency of transactions conducted with these types of companies. Read more »

          Top 10 Marketing Charts of the Month – March 2016

          April 14, 2016

          MCTop10Mar-16-EntryThis month's quick-hit set of top charts includes the following topics: Google AdWords benchmarks; most effective digital tactics; Snapchat use among youth; teens' brand discovery vehicles; core drivers of brand satisfaction; best and worst companies by CX; US ad spend share forecasts; mobile app engagement benchmarks; mobile in-store activities; and smartphone share of site visits.. Read more »

          Which Retail Digital Commerce Categories Grew the Fastest in 2015?

          April 11, 2016

          comScore-Retail-E-Commerce-Growth-by-Category-Apr2016Source: comScore [download page]

            Notes: Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these "inexpensive, less complicated" purchases on their mobile devices.
              Related: Consumers' Top Mobile Shopping Problems

              Friday Research Wrap, 4/8/16

              April 8, 2016

              OrigamiLogic-Marketers-Struggles-Signals-Measurement-Apr2016Marketers' biggest struggle with measuring marketing signals (performance measurements such as impressions, conversions, CTR, ROI and cost-per-engagement) is the wide array of systems that capture and measure those signals, per results from an Origami Logic survey of more than 180 marketers from in-house (71% of the sample) and agency (29% share) teams. Read more »