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Verticals > Retail & E-Commerce

Email Subject Line Keyword Analysis: How Well Do the Most Popular Terms Fare?

August 4, 2015

Adestra-Retail-B2C-Email-Subject-Line-Keyword-Performance-Aug2015Adestra has released [download page] its latest email subject line report [download page], analyzing a host of keywords and phrases across 4 sectors to see their relative lift or decline against the industry sector average. The study is based on a large sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 million opens and 55 million clicks. Read more »

Content Engagement Higher on Desktops Than Mobiles

August 3, 2015

BrightEdge-Web-Content-Engagement-by-Industry-Device-Aug2015Source: BrightEdge [download page]

    Notes: Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%), according to a BrightEdge analysis. Content engagement - defined as traffic, conversions and revenue - differs widely by industry, with hospitality the highest of those measured and retail the lowest, based on varying strategies. In each industry, however, engagement rates are higher on desktop than on mobile, which BrightEdge believes translates into a "massive opportunity for marketers to improve the quality of their mobile content." Read more »

    Top-Indexing Retail Spending Categories Among LGBT Households

    August 3, 2015

    Nielsen-Top-Indexing-Retail-Spending-Categories-LGBT-Households-Aug2015Source: Nielsen [download page]

      Notes: LGBT households (those with at least one member identifying as LGBT) are more likely than non-LGBT households to shop at specialty retail channels such as book stores (index of 172), beverage stores (155), convenience stores (135), pet stores (132) and electronics stores (128) reports Nielsen in a new study. That translates into category spending trends, too: LGBT households spend significantly more annually on wine (index of 148), computer and electronic products (143) and pet care (136). Read more »

      Friday Research Wrap, 7/31/2015

      July 31, 2015

      AHAA-Retail-CPG-Hispanic-Media-Ad-Spend-Trends-July2015CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of 2006-2010, reports AHAA [pdf]. The study indicates that 28% of these companies' growth in top-line revenues between 2010 and 2014 is the result of the shift in spending from English to Hispanic media. Read more »

      Back to School Stats 2015

      July 23, 2015

      NRF-Back-to-School-Spending-Forecasts-2007-2015-July2015Families with children in grades K-12 will spend an average of $630 this back-to-school (BTS) season on apparel, supplies and electronics, down about 6% from last year and the lowest average since 2011, finds the NRF Total BTS spending is expected to be slightly less than $25 billion, representing a decline of roughly 6% from last year's estimated $26.5 billion. The study is one of many several looking at back-to-school spending trends, including popular shopping destinations and purchases. Read more »

      Q2 Search Trends

      July 20, 2015

      Merkle|RKG-Mobile-Share-US-Organic-Search-Q22012-Q22015-July2015Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest quarterly report [download page] from Merkle|RKG. Apple mobile devices again generated an estimated 30% of all organic search visits - more than 19% for iPhones and more than 10% for iPads - compared to 13% from Android phones (11%) and tablets (2%). Read more »

      Smartphone Owners Primarily Rely on Computers for Shopping

      July 15, 2015

      Gallup-Smartphone-Owners-Device-Reliance-July2015Source: Gallup

        Notes: US adult smartphone users are almost three times as likely to say they spend more time comparing prices and browsing products using a computer (62%) than to say they spend more time on these activities using their phone (21%), according to a recent survey from Gallup. The gap is even wider for making purchases, with 74% relying more on their computer versus 11% relying more on their smartphones. Read more »

        US Facebook Advertising Benchmarks, by Industry, in Q1

        July 10, 2015

        SalesforceMarketingCloud-US-Facebook-Ad-Benchmarks-by-Industry-Jul2015Source: Salesforce Marketing Cloud [pdf]

          Notes: Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data released by Salesforce Marketing Cloud. Although Facebook has since updated its CPC measurement, Salesforce's data shows that in Q1 the professional services vertical saw the highest average cost-per-click, of $1.12, more than 5 times that of telecom advertisers ($0.21). Meanwhile advertisers from organizations and associations (3.72%), retail (3.37%) and telecom (3.37%) appear to have crafted the most compelling creative, averaging the highest click-through rates for the quarter. Read more »

          Which Digital Tools Impact Online Shoppers?

          July 9, 2015

          Epsilon-Use-Impact-Digital-Tools-Shopping-Jul2015Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, though they're not the ones wielding the greatest impact on shoppers' journeys, details Epsilon in a recent study [download page]. The report - based on an online survey of more than 2,800 respondents - determined an impact score for each tool by averaging the percent of its users saying it has influenced them across 10 areas. Read more »

          Top 10 Marketing Charts of the Month – June 2015

          July 7, 2015

          MCTop10June-EntryThis month's quick-hit set of top charts includes the following topics: TV viewing among youth; global media consumption trends; newspaper advertising and circulation; US advertising media outlook; marketers' pain points; top Asian-American DMAs, influential retailer promotions; important retailer web content; effective SEO tactics; and the C-suite's leading CX channels. Read more »