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Verticals > Retail & E-Commerce

Friday Research Wrap, 8/28/2015

August 28, 2015

Experian-Email-Volume-Growth-Trends-Q2-2012-Q2-2015-Aug2015Brands aren't easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services' latest quarterly benchmark report [download page]. That marks the 11th quarter of increases and the 10th consecutive quarter of double-digit volume increases. In this latest quarter, consumer products and services (+20.7%) and multi-channel retailers (19%) led in year-over-year volume growth, followed by business products and services (15.6%). Read more »

Which Industries Lead in Consumer Perception?

August 28, 2015

Gallup-Consumer-Ratings-Industries-Sectors-Aug2015Source: Gallup

    Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minutes % negative) of +59 points is almost double-digits ahead of restaurants (+50), the next-highest rated. Some other industries with strong net positive perception include travel (+37), retail (+34), automotive (+27) and publishing (+20), while TV and radio (+12) and advertising and public relations (+7) sit further down the list but still in the green. Read more »

    Top Stated Reasons For Abandoning A Mobile Transaction

    August 24, 2015

    Jumio-Top-Reasons-Abandoning-Mobile-Transaction-Aug2015Source: Jumio

      Notes: A majority (56%) of US smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013. Among those who have abandoned a mobile transaction, purchase uncertainty (45%) was the top reason cited, followed by slow load times (36%) and difficulty with navigation (31%). These usability concerns appear to outweigh security concerns around payment (27%) and personal (26%) information, per the survey's results, though other research suggests security concerns are still prevalent. Read more »

      Games and Music the Preferred App Categories Among Older Teens

      August 20, 2015

      RefuelAgency-Preferred-App-Categories-Older-Teens-Aug2015A majority of "Millennial teens" (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media recommendations (35%) or an online video (34%), finds Refuel Agency in a recent survey [download page]. The results support earlier research among the 18-64 population, which similarly found word-of-mouth to be a key driver of app downloads. Read more »

      Smartphone-Owning Millennials Say Most of Their Retail Browsing Occurs In-Store

      August 19, 2015

      AdroitDigital-Millennial-Smartphone-Owners-Retail-Browsing-Habits-Aug2015Source: Adroit Digital [download page]

        Notes: With all the buzz about e-commerce, it's sometimes easy to forget that it remains a fraction of total retail spending. Now, new survey results from Adroit Digital show that the retail store is also Millennials' preferred place to browse for retail purchases, even among smartphone owners. Among the 1,000 US and Canadian Millennial smartphone owners surveyed, a majority (57%) reported spending most of their time browsing for retail purchases in-store rather than on a mobile device (15%) or PC (28%). Read more »

        Back to School Stats 2015 (Updated)

        August 18, 2015

        Deloitte-Back-to-School-Shopping-Scheduling-Aug2015It's the second half of August. Too late for a back to school (BTS) data update? Not so, according to multiple recent studies that suggest a later end for the season this year. In fact, MasterCard research reminds that last year, August 29 was the heaviest shopping day of the BTS season, and in a survey conducted last week by Market Track, 63% of respondents said they had yet to finish their BTS shopping. Read more »

        Friday Research Wrap, 8/14/2015

        August 14, 2015

        HarrisPoll-Kids-Media-Consumption-Increases-During-Summer-Aug2015Kids' media consumption goes up during the summer, particularly when it comes to movies and TV, say parents responding to a Harris Poll survey. The report is one of a few recent studies examining kids' media consumption. Read more »

        Top 10 Marketing Charts of the Month – July 2015

        August 6, 2015

        MCTop10July-EntryThis month's quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers' top purchase influencers; trust in branded content; ad spend trends in Q1; B2B social marketing challenges; top future B2B opportunity; effective lead generation tactics; use of behavioral research; and device share of digital media time. Read more »

        Email Subject Line Analysis: How Well Do Popular Terms Fare?

        August 4, 2015

        Adestra-Retail-B2C-Email-Subject-Line-Keyword-Performance-Aug2015Adestra has released [download page] its latest email subject line report [download page], analyzing a host of keywords and phrases across 4 sectors to see their relative lift or decline against the industry sector average. The study is based on a large sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 million opens and 55 million clicks. Read more »

        Content Engagement Higher on Desktops Than Mobiles

        August 3, 2015

        BrightEdge-Web-Content-Engagement-by-Industry-Device-Aug2015Source: BrightEdge [download page]

          Notes: Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%), according to a BrightEdge analysis. Content engagement - defined as traffic, conversions and revenue - differs widely by industry, with hospitality the highest of those measured and retail the lowest, based on varying strategies. In each industry, however, engagement rates are higher on desktop than on mobile, which BrightEdge believes translates into a "massive opportunity for marketers to improve the quality of their mobile content." Read more »