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Verticals > Retail & E-Commerce

Back to School Stats 2015

July 23, 2015

NRF-Back-to-School-Spending-Forecasts-2007-2015-July2015Families with children in grades K-12 will spend an average of $630 this back-to-school (BTS) season on apparel, supplies and electronics, down about 6% from last year and the lowest average since 2011, finds the NRF Total BTS spending is expected to be slightly less than $25 billion, representing a decline of roughly 6% from last year's estimated $26.5 billion. The study is one of many several looking at back-to-school spending trends, including popular shopping destinations and purchases. Read more »

Q2 Search Trends

July 20, 2015

Merkle|RKG-Mobile-Share-US-Organic-Search-Q22012-Q22015-July2015Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest quarterly report [download page] from Merkle|RKG. Apple mobile devices again generated an estimated 30% of all organic search visits - more than 19% for iPhones and more than 10% for iPads - compared to 13% from Android phones (11%) and tablets (2%). Read more »

Smartphone Owners Primarily Rely on Computers for Shopping

July 15, 2015

Gallup-Smartphone-Owners-Device-Reliance-July2015Source: Gallup

    Notes: US adult smartphone users are almost three times as likely to say they spend more time comparing prices and browsing products using a computer (62%) than to say they spend more time on these activities using their phone (21%), according to a recent survey from Gallup. The gap is even wider for making purchases, with 74% relying more on their computer versus 11% relying more on their smartphones. Read more »

    US Facebook Advertising Benchmarks, by Industry, in Q1

    July 10, 2015

    SalesforceMarketingCloud-US-Facebook-Ad-Benchmarks-by-Industry-Jul2015Source: Salesforce Marketing Cloud [pdf]

      Notes: Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data released by Salesforce Marketing Cloud. Although Facebook has since updated its CPC measurement, Salesforce's data shows that in Q1 the professional services vertical saw the highest average cost-per-click, of $1.12, more than 5 times that of telecom advertisers ($0.21). Meanwhile advertisers from organizations and associations (3.72%), retail (3.37%) and telecom (3.37%) appear to have crafted the most compelling creative, averaging the highest click-through rates for the quarter. Read more »

      Which Digital Tools Impact Online Shoppers?

      July 9, 2015

      Epsilon-Use-Impact-Digital-Tools-Shopping-Jul2015Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, though they're not the ones wielding the greatest impact on shoppers' journeys, details Epsilon in a recent study [download page]. The report - based on an online survey of more than 2,800 respondents - determined an impact score for each tool by averaging the percent of its users saying it has influenced them across 10 areas. Read more »

      Top 10 Marketing Charts of the Month – June 2015

      July 7, 2015

      MCTop10June-EntryThis month's quick-hit set of top charts includes the following topics: TV viewing among youth; global media consumption trends; newspaper advertising and circulation; US advertising media outlook; marketers' pain points; top Asian-American DMAs, influential retailer promotions; important retailer web content; effective SEO tactics; and the C-suite's leading CX channels. Read more »

      Youth Hold Positive Perceptions of Fee-Based Rewards Programs

      July 6, 2015

      LoyaltyOne-Americans-Attitudes-to-Fee-Based-Rewards-Programs-Jul2015Source: LoyaltyOne

        Notes: Some 42% of US adults report having paid to join a rewards program and more than 6 in 10 would consider joining one if their favorite retailer offered it, per results from a LoyaltyOne survey. The survey results indicate that 18-34-year-olds are particularly open to fee-based programs from their favorite retailers, and similarly demonstrate an above-average likelihood to feel that rewards are worth paying for if they're relevant to their needs. Read more »

        Where Do Americans Perceive Mobile Payments As Being Useful?

        June 26, 2015

        HarrisPoll-Perceived-Usefulness-Mobile-Payments-Point-of-Purchase-Jun2015Source: The Harris Poll

          Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in "tap-for-pay" among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in using a smartphone to process in-person transactions. Asked at which of various points-of-purchase it might be useful to replace cash or a card with mobile payments, adults surveyed pointed first to public transit (61%), followed by movie theaters (59%), big box retailers (59%) and gas stations/convenience stores (59%). Read more »

          C-Suite Sees Social Rising In CX Importance

          June 23, 2015

          GenesysEIU-Most-Important-CX-Channels-Jun2015Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by the Economist Intelligence Unit (EIU). But fast-forward 3 years, and channels such as online assistance support, social media and web self-service will be about equally as important, the study suggests. Read more »

          How Much Influence Do Teens Wield Over Their Parents’ Purchase Decisions?

          June 23, 2015

          YouGov-Teen-Influence-Household-Purchase-Decisions-Jun2015Children are "active decision makers in family economies," says YouGov in releasing the results of a recent survey examining kids' influence on their parents' buying decisions. The survey analyzes kids' influence across a range of categories, noting that young children can hold as much persuasive power as teens in those decisions.. Read more »