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Verticals > Retail & E-Commerce

US Facebook Brand Post Interaction Rates, by Post Type, in Q1

April 29, 2015

Adobe-Facebook-Brand-Post-Interaction-Rates-by-Post-Type-in-Q1-Apr2015Source: Adobe [pdf]

    Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts' interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach, Adobe's data indicates that image posts continue to be the Facebook post type generating the highest interaction rates. In fact, link posts' interaction rates (1.8%) - which have grown for two consecutive quarters - now rival video posts' rates (2%). Read more »

    Benefits of Card-Linked Marketing, According to Online Banking Users

    April 29, 2015

    Cardlytics-Benefits-of-Card-Linked-Marketing-Apr2015Source: Cardlytics

      Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics has an interest in that figure being high, respondents' ranking of the benefits is interesting, as they were as likely to say that it would give them new choices on where to shop (42%) as they were to say that it would let them shop their favorite brands more (40%). Read more »

      4 Trends in US Online Advertising Spending

      April 23, 2015

      IABPwC-Online-Ad-Revenues-2005-2014-Apr2015The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report. Read more »

      Weekend Reading, 4/17/15

      April 17, 2015

      AceMetrix-Top-TV-Advertisers-in-Q12015-Apr2015Five national TV ads scored at least 20% higher than their respective categories' 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android's "Peaceful Co-Existence" spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the norm were Super Bowl ads, with Budweiser's "Lost Dog" performing well in the beer category and McDonald's "Pay With Lovin'" topping the QSR category. Likeability was a common trait behind all the Super Bowl spots that topped their respective categories. Read more »

      iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

      April 17, 2015

      UrbanAirship-Push-Notification-Opt-in-Rates-by-Indus-in-2014-Apr2015Source: Urban Airship

        Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million users. Median rates were highest for charity/non-profit/foundation (58%) and business (54%) apps, and lowest for gaming (33%) apps. Top-performing apps (those in the 90th percentile in their categories) had opt-in rates above 50% in each industry, highest for travel apps (78%) and lowest for food & drink apps (51%). Of note, retail (46% to 36%) and media and entertainment (50% to 42%) had the biggest year-over-year declines in median opt-in rates. Read more »

        Retail E-Commerce Roundup: Market Shares, Attractiveness, and More

        April 9, 2015

        RetailMeNot-Online-Share-Retail-Trade-by-Country-2014-2015-Apr2015E-commerce share of total retail trade in the US is expected to grow to 12.7% this year, up from 11.6% last year and 10.6% a year earlier, according to a recent study [pdf] from RetailMeNot and the Centre for Retail Research. Among the 10 countries included in the analysis - covering Europe, the US and Canada - the US ranks near the top on this measure, behind only the UK. Read more »

        Asian and Hispanic Households “Worth More”

        April 9, 2015

        Geoscape-Household-Cumulative-Spending-by-Race-Ethnicity-Apr2015Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual "American Marketscape DataStream" report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy and lower median adult age than Whites. Read more »

        Top 10 Marketing Charts of the Month – March 2015

        April 7, 2015

        MC-Top-10-Charts-Mar-2015-EntryThis month's quick-hit set of top charts includes the following topics: youth and TV/video; reasons for using Facebook and Twitter; mobile share of site traffic; ad spend trends in 2014; top-rated brands for CX; how marketers are optimizing CX; digital channel ROI measurement; most effective content marketing types; and B2B channel mix selection criteria.

        More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits

        April 7, 2015

        BondBrandLoyalty-Program-Members-Attitudes-Apr20157 in 10 US loyalty program members agree that they modify when and where they make purchases in order to maximize the benefits they receive, and 64% modify the brands they purchase in order to maximize their benefits, according to a recent report [download page] from Bond Brand Loyalty. Those figures are up from 64% and 55%, respectively, in last year's report, in tandem with a growing sense of satisfaction from members. Read more »

        Weekend Reading, 4/3/15

        April 3, 2015

        Shullman-Affluents-Top-Shopping-Destinations-Apr2015Two-thirds of affluent adults aged 18-68 (living in households with income of at least $75,000) report having shopped at Amazon during the past year, with this figure higher among affluent Boomers (50-68; 76%) than Millennials (18-34; 56%), according to a new study [download page] from the Shullman Research Center. Amazon leads Walmart (55%) and Target (51%) as the top shopping destination for affluents, although The Home Depot is in the third spot for Boomers. Meanwhile, among those who have shopped at Amazon, 40% are enrolled in Amazon Prime, and 71% find Amazon to be better than other stores. Read more »