With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »
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How do consumers share various categories of content - such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories. Read more »
Source: Contact Solutions
Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest "Taking Stock With Teens" survey. Clothing (21%) and food (20%) occupy the largest portions of the teen wallet, followed by accessories/personal care (10%), car (9%) and shoes (9%). Looking back over the past decade, the survey notes that clothing's wallet share has dropped, while food and electronics have grown. Parents contributed roughly two-thirds of teen spending, per the latest report. Read more »
Source: Contact Solutions [download page]
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that's not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Read more »
Consumers who often pay more for good quality are still value-driven, with the vast majority shopping around to make sure they get the best deal (83%) and needing to be sure they've considered all options before making a purchase decision (72%), according to a recent study [download page] from iProspect. The survey was fielded among 6,220 US adults (21+) with household income of at least $75,000 who agreed with the statement "I often pay more for good quality." Read more »