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Verticals > Retail & E-Commerce

Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods

November 25, 2014

EconsultancyRedEye-Value-Difficulty-Conversion-Rate-Optimization-Methods-Nov201489% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study [download page] from Econsultancy and RedEye. The report contains a host of intriguing data points concerning the methods by which marketers are going about improving their conversion rates, also detailing those perceived most effective. Read more »

Holiday 2014 Data Hub (Updated)

November 24, 2014

NRFProsper-Thanksgiving-Weekend-Shopping-Intentions-Nov2014The holiday season - traditionally referred to as the November-December period - is here, and Thanksgiving weekend, replete with Black Friday and Cyber Monday, beckons. That means, among other things, that there's an abundance of holiday data on offer. This article (which is being updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending. Read more »

Amazon Search: How Important Is The Top Result?

November 19, 2014

Compete-Amazon-Search-Click-Likelihood-by-Position-Nov2014Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least 30% of clicks across devices. But what about product searches on Amazon? A new analysis from Compete takes a look, noting that Amazon represented an impressive 22% of consumers' desktop visits to any online retailer in September. Read more »

How B2B Vendors Are Working to Meet Buyers’ Omni-Channel Desires

November 17, 2014

ForresterAccenturehybris-B2B-Online-Commerce-Features-Nov2014B2B buyers are resembling consumers in their online commerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options, according to a survey of 930 B2B buyers at organizations in Canada, the US, UK, France, and Germany. The study [pdf], conducted by Forrester Consulting on behalf of Accenture and hybris, finds that customers' expectations are the leading driver of vendors' investments in omni-channel initiatives. Read more »

Top Stated Reasons for Cart Abandonment

November 14, 2014

VWO-Top-Reasons-Cart-Abandonment-Nov2014Source: Visual Website Optimizer (VWO) [download page]

    Notes: Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs, with 28% share of respondents to a recent survey tabbing this as their main reason. (This aligns with other research on the topic.) Of the 6 options listed, the second-most cited was having to create a new user account. Meanwhile, 54% of shoppers said they are likely to to buy products they left in their cart if they're offered again at a discounted price - with this likelihood greatest among the 18-24 (61%) and 25-34 (72%) brackets. Read more »

    Spending Trends in Data-Driven Marketing and Advertising

    November 13, 2014

    WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014Data's role will grow substantially more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets. The study [download page] finds broad agreement across those markets that the value of data-driven marketing and advertising (DDMA) is growing, and almost three-quarters expect to increase their spending on DDMA next year. Read more »

    Why Do Consumers Go Online?

    November 12, 2014

    ATKearney-Motivations-for-Going-Online-Nov2014There are 4 primary motivations for going online, according to a new A.T. Kearney study: interpersonal connections; self-expression; exploration; and convenience. But the extent to which those factors motivate consumers can differ quite widely across various countries, with few connected consumers in the US, for example, motivated by the potential to express their opinions and be heard. Read more »

    Trends in B2C Brands’ Use of Social Platforms

    November 11, 2014

    L2-B2C-Brand-Adoption-of-Social-Platforms-Nov2014B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter (96.3%), YouTube (94.2%) and Instagram (90.8%) seeing the highest rates of adoption, according to L2 Think Tank's "Social Platforms 2014" study. The report tracks social performance trends via an analysis of 382 brands from 8 verticals: auto; beauty; beer; fashion; personal care; retail; sportswear; and watches and jewelry. Read more »

    When Are Mobile Owners Using Apps?

    November 4, 2014

    Nielsen-Situation-Use-of-Mobile-Apps-Nov2014Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations from friends, reveals Nielsen in a recent study. The survey also examined situational use of apps, looking at the occasions when app downloaders can be found using them. Of note, downtime appears to be a key reason for mobile app use. Read more »

    Top 10 Multi-Platform Shopping and Classifieds Websites – October 2014

    November 3, 2014

    Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.