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Verticals > Retail & E-Commerce

Top 10 Multi-Platform Shopping and Classifieds Websites – August 2014

September 2, 2014

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

Which E-Commerce Product Categories Are Growing in Favor With Consumers?

September 2, 2014

Nielsen-Online-Purchase-Intent-by-Category-Region-Sept2014Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories, according to a new study [download page] from Nielsen. In its analysis of 22 B2C product categories, Nielsen found buying intentions to be as high as browsing behavior in 13, with more buying than browsing in only  one. That said, purchase intentions are on the rise. Read more »

Top 10 Marketing Charts of the Month – August 2014

August 29, 2014

MarketingCharts-Top-10-Charts-of-August-2014-entryThis month's quick-hit set of top charts includes the following topics: marketers' changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing's effectiveness; the most-desired brand video types; social's growing impact on TV; and consumer spending patterns by category and generation. Read more »

College Students’ Purchase Influencers and Favorite “Splurge” Categories

August 29, 2014

Fluent-Undergrad-Back-to-School-Purchase-Influencers-Aug2014Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons have a significant effect on back-to-school shopping decisions. And for all the popularity of visual-sharing social media, these channels don't have much of a stated influence. Read more »

Social Ads Continue to Efficiently Reach New Audiences

August 28, 2014

NeustarAK-Media-Spend-Efficiency-Comparison-in-Q2-Aug2014Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly "Media Intelligence Report" [download page] covering Q2 activity. The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost. Read more »

Who’s Spending More on What?

August 22, 2014

Gallup-Spending-Patterns-by-Generation-Aug2014Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings, per survey results from Gallup. Interestingly, this increased spending comes despite a general tendency across generations to be unwilling to spend more on items they don't need. The extent to which respondents are increasing - or decreasing - spending varies by category and generation. Read more »

Mobile Share of E-Commerce Spending, Q2 2010-Q2 2014

August 22, 2014

comScore-M-Commerce-Share-US-E-Commerce-Spend-Q22010-Q22014-Aug2014Source: comScore

    Notes: Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce). With desktop-based e-commerce growing by a more modest 10%, mobile accounted for 11.1% share of total e-commerce spend during the second quarter, up from 8.6% during the year-earlier period. Separately, an Internet Retailer report predicts that the 500 leading retailers in mobile commerce will see smartphone and tablet sales grow by 80% this year to represent 21% share of their e-commerce sales. Read more »

    What Various Industries Want Most From Their Digital Initiatives

    August 21, 2014

    TCS-Desired-Capabilites-from-Digital-Initiatives-Aug2014Source: Tata Consultancy Services (TCS)

      Notes: Depending on the industry, between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years. The capabilities that are most desired from digital initiatives range across industries; for example, retail respondents are most interested in creating micro-segments of customers (77%), while CPG and high-tech respondents are looking primarily to monitor customers so as to identify improvements to existing offerings. Read more »

      Female Empty Nesters Say They’re Heavily Influenced by W-O-M, Reviews

      August 20, 2014

      InfluenceCentralVibrantNation-Influence-W-O-M-Reviews-Female-Empty-Nesters-Aug2014Female "empty nesters" (defined as women over 45 without children under 18 in the household) are prone to seeking out reviews online and offline and are strongly influenced by what they find, details a new report from Influence Central conducted in partnership with Vibrant Nation. Indeed, almost all respondents said they seek out online reviews of products in order to receive feedback and first-person recommendations prior to purchasing - and more than 9 in 10 say they trust the recommendations from family and friends over brands. Read more »

      Most Popular Digital Marketing and Online Advertising Metrics

      August 20, 2014

      CMOCouncil-Marketers-Common-Digital-Metrics-Aug2014Source: CMO Council [download page]

        Notes: Familiar metrics top the list of those used to track the effectiveness of digital marketing or online advertising campaigns, with clicks, response and conversion rates (51%) the most commonly-cited top-5 measure, per the CMO Council's survey of 525 marketers around the globe. Page views, time on site/page and registrations/sign-ups (50%) and website performance (47%) are close behind, showing the centrality of websites as a digital marketing tool. Further down the list, one-third cite social media metrics as a top-5 metric, while fewer point to revenue measures such as incremental revenue per customer (14%), value of deals and length of selling cycle (7%). Read more »