The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report. Read more »
Five national TV ads scored at least 20% higher than their respective categories' 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android's "Peaceful Co-Existence" spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the norm were Super Bowl ads, with Budweiser's "Lost Dog" performing well in the beer category and McDonald's "Pay With Lovin'" topping the QSR category. Likeability was a common trait behind all the Super Bowl spots that topped their respective categories. Read more »
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Source: Urban Airship
E-commerce share of total retail trade in the US is expected to grow to 12.7% this year, up from 11.6% last year and 10.6% a year earlier, according to a recent study [pdf] from RetailMeNot and the Centre for Retail Research. Among the 10 countries included in the analysis - covering Europe, the US and Canada - the US ranks near the top on this measure, behind only the UK. Read more »
Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual "American Marketscape DataStream" report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy and lower median adult age than Whites. Read more »
This month's quick-hit set of top charts includes the following topics: youth and TV/video; reasons for using Facebook and Twitter; mobile share of site traffic; ad spend trends in 2014; top-rated brands for CX; how marketers are optimizing CX; digital channel ROI measurement; most effective content marketing types; and B2B channel mix selection criteria.
7 in 10 US loyalty program members agree that they modify when and where they make purchases in order to maximize the benefits they receive, and 64% modify the brands they purchase in order to maximize their benefits, according to a recent report [download page] from Bond Brand Loyalty. Those figures are up from 64% and 55%, respectively, in last year's report, in tandem with a growing sense of satisfaction from members. Read more »
Two-thirds of affluent adults aged 18-68 (living in households with income of at least $75,000) report having shopped at Amazon during the past year, with this figure higher among affluent Boomers (50-68; 76%) than Millennials (18-34; 56%), according to a new study [download page] from the Shullman Research Center. Amazon leads Walmart (55%) and Target (51%) as the top shopping destination for affluents, although The Home Depot is in the third spot for Boomers. Meanwhile, among those who have shopped at Amazon, 40% are enrolled in Amazon Prime, and 71% find Amazon to be better than other stores. Read more »
Consumers (aged 18-65) around the world are most likely to identify an "ideal" customer experience with companies' fast responses to inquiries or complaints (47% citing as a top-3 element) and a simple purchasing process (also 47%), according to a new study [pdf] released by the Economist Intelligence Unit (EIU). Interestingly, those factors far outweigh others such as personalization of the experience (12%) and customized offers based on preferences (7%). Read more »
Source: National Retail Federation