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Verticals > Retail & E-Commerce

Thanksgiving Weekend 2015 Stats

November 24, 2015

NRF-Thanksgiving-Weekend-Shopping-Intentions-by-Age-Nov2015Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday (74%) is the most popular day, followed by Saturday (49%), Sunday (23%) and Thanksgiving (22%). Read more »

In-Person Customer Service Ratings Higher Among Older Generations

November 16, 2015

Gallup-In-Person-Customer-Service-Ratings-by-Store-Generation-Nov2015Source: Gallup

    Notes: Almost 9 in 10 (89% of) American adults who visited a bank branch during the past month report that the customer service was either excellent (38%) or good (51%), and a similar 87% of pharmacy and grocery store visitors rated the service during their visit that highly, according to a Gallup survey. Of the 7 store types measured, fast food restaurants had the lowest ratings, though almost 7 in 10 found the service at least good. Of note, Baby Boomers and Traditionalists reported higher service ratings than Millennials and Gen Xers, across store types. Read more »

    What Drives Supplier Loyalty For Enterprise B2B Buyers?

    November 12, 2015

    Accenturehybris-Drivers-Repeat-B2B-Purchases-From-Supplier-Nov2015Transparent prices and product details most influence enterprise B2B decision-makers' willingness to buy again from a supplier for work-related purchases, according to results from a study [pdf] commissioned by Accenture and hybris and conducted by Forrester Consulting. Interestingly, the supplier's omni-channel capabilities emerge as a far lesser reason for repeat purchasing, despite vendors' belief that their customers have expectations for a consistent omni-channel experience. Read more »

    Which Brands Are Offering Consumers the Simplest Experiences?

    November 12, 2015

    SiegelGale-Top-10-US-Brands-by-Simplicity-Index-Nov2015Almost two-thirds (63%) of consumers surveyed across 8 global markets say they would pay more for a simpler experience from a brand, and close to 7 in 10 would be more likely to recommend a brand because it provides simpler experiences and communications, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report. Read more »

    Friday Research Wrap, 11/6/15

    November 6, 2015

    SIAAABM-B2B-Media-Indus-Revenues-H1-2015-Nov2015B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014's growth rate. Events continue to capture the largest share of B2B media and information industry spending, up by 4.5% to almost $6.3 billion (or about 45% of the total). Print advertising declined by 5.6% (to $3.2 billion), while digital advertising continued its strong growth (+14.7% to $3.1 billion), surpassing print for the first time during Q2. Read more »

    Top 10 Marketing Charts of the Month – October 2015

    November 3, 2015

    Top10Oct-EntryThis month's quick-hit set of top charts includes the following topics: trust in advertising and various content sources; teens' most important social networks; email open rates by time of day; when retailers should email consumers; B2B content marketing goals and video optimization practics; martech buying influencers; marketing's most disruptive forces; and touch points central to the customer experience. Read more »

    Consumers Still Value Performance Over Content in the Website Experience

    October 26, 2015

    Limelight-Consumer-Website-Experience-Expectations-Oct2015Source: Limelight Networks [pdf]

      Notes: A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual "State of the User Experience" study. Somewhat surprisingly, though, consumers appear to have more patience this year for site load times, with 51.6% (versus 40.8% last year) willing to wait more than 5 seconds before they get frustrated or leave the site. Read more »

      Instagram Remains Teens’ Most Important Social Network; Snapchat Gains Steam

      October 20, 2015

      PiperJaffray-Teens-Most-Important-Social-Network-Oct2015Instagram continues to be at the top of the heap when it comes to teens' most important social networks, details Piper Jaffray in its latest semi-annual "Taking Stock With Teens" report. While Instagram remains popular with teens, Twitter's influence appears to be declining, and it is now challenged by Snapchat. Read more »

      Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?

      October 16, 2015

      ReturnPath-Global-Inbox-Placement-Rate-by-Industry-Oct2015Source: Return Path [download page]

        Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up from 17% during the previous year-long period, according to Return Path's latest study on this topic. The average inbox placement rate in the US saw a sharp decline from 87% to 76%, meaning that almost 1 in every 4 commercial emails in the US fails to reach the inbox. Read more »

        Most Important Elements of the Overall Mobile Retail Experience

        October 14, 2015

        Adobe-Importance-Elements-Overall-Mobile-Retail-Experience-Oct2015Source: Adobe [download page]

          Notes: Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps, according to Adobe's latest annual "Mobile Consumer Report" that's based on a survey of 1,025 US consumers. Price checking and the ability to achieve goals in a few steps are also important to both the mobile web and app experiences, though personalized content emerged as being a more important element to retail apps than mobile retail websites. Read more »