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Retail & E-Commerce

CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

July 31, 2014

IRI-Americans-CPG-Brand-Spending-Behavior-Q2-2014-Q2-2011-July2014American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents - 31% in Q2 compared to 39% in Q2 2011 - are giving up some of their favorite brands. Despite those positive trends, few consumers only purchase their preferred brands over cheaper options. Read more »

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What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?

July 30, 2014

ForestCityAlexanderBabbage-Kids-Clothing-Brand-Influencers-July2014Clothing is one of teens' top spending categories, per recent research from Piper Jaffray - but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by Alexander Babbage offers some insight into the top influencers among teens (13-17) and young adults (18-24), with both predictable and surprising results. Indeed, while word-of-mouth proves paramount, one traditional marketing tactic also nets kids' attention. Read more »

“Upscale” Gen Xers and Baby Boomers Compared

July 29, 2014

Shullman-Gen-X-Baby-Boomers-Luxury-Buying-Plans-July2014The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this month, the new study provides an opportunity to compare and contrast the attitudes of these two generations, both of which have tremendous spending power. Indeed, while Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis. And like Baby Boomers, affluent Gen Xers are ready to spend on luxury goods. Read more »

Q2 E-Commerce Trends: Mobile Traffic Grows; Paid Search Remains Valuable

July 28, 2014

MarketLive-E-Commerce-Trends-by-Device-Q2-2014-July2014Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the notion that smartphones are for research, tablets for purchases. The MarketLive study indicates that smartphones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier. But despite being behind in traffic, tablets accounted for almost twice as much revenue as smartphones. Read more »

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Who’s Using Digital Wallets?

July 25, 2014

ThriveAnalytics-Age-Gender-Distribution-Digital-Wallet-Users-July2014While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study [download page] from Thrive Analytics. Results from the survey indicate that roughly 8 in 10 digital wallet users are between the ages of 18 and 43, and that 57% are male. Mobile payment users tend to be more evenly split by gender, though, according to a recent Nielsen study: 40% of mobile wallet users responding to the survey said they use mobile methods as their primary mode of payment, with females constituting 53% of mobile payment users. Read more »

Consumer Spending Trends: Deal-Seeking Behavior Prevalent

July 25, 2014

Gallup-Consumer-Spending-and-Saving-Trends-July2014Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey, while roughly 6 in 10 reported having shopped at more than one store for similar items to get the best deal (61%) and having gone online to compare prices and find the best deal (59%). Read more »

Top Retail Websites’ Load Times Still Slowing

July 25, 2014

Radware-Top-Retail-Site-Load-Speeds-July2014

    Source: Radware [download page]
      Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a year-over-year basis, increasing from 7.2 seconds in Summer 2013 to 10.7 seconds in Summer 2014. Concurrently, the median time to interact (TTI) - which measures the point at which a page displays its primary interactive content - has also slowed from 4.9 seconds to 6.2 seconds. Radware blames increasing page sizes along with a failure to adequately optimize images. Read more »

      Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

      July 23, 2014

      eMarketer-Global-E-Commerce-Sales-2013-2018-July2014

        Source: eMarketer
          Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer's estimates. Growth rates will slow beginning next year through the end of the forecast period (2018), for an overall compound annual growth rate of 13.8% for 2013 through 2018. While North America will account for the largest share - 32.9% - of B2C e-commerce sales this year, Asia-Pacific will take the top position next year and extend its lead through 2018, when it is projected to comprise 37.4% of total sales. Read more »

          Americans’ Most Popular Online and Mobile Purchases

          July 21, 2014

          Harris-Americans-Most-Popular-Online-Purchases-July2014Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing is the most popular purchase overall, digital content - such as movies, music and e-books - tops the list for both smartphones and tablets. The study also finds that although Millennials (18-36) lead the way in smartphone and tablet purchases, Gen Xers (37-48) are the most likely to have made an online purchase in most categories. Read more »

          Consumer Goods Companies’ Top Strategic Priorities

          July 18, 2014

          KPMGCGF-Consumer-Goods-Top-Strategic-Priorities-July2014

            Source: KPMG International / Consumer Goods Forum [pdf]
              Notes: Some 56% of consumer goods executives identify data analytics as "very" or "critically" important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year - with this expected to rise alongside the increasing amount and use of data.
                Related: How Americans Are Spending on Consumer Goods Read more »