This month's quick-hit set of top charts includes the following topics: teens' preferred media activities; the demographics of device owners; Millennials' top phone activities; key CRO methods; B2B buyer journey maps; drivers of enterprise B2B loyalty; top future technologies for CMOs; data-driven marketing goals and challenges; digital channels' ROI proof; and a holiday spending forecast. Read more »
TV viewing is one of the more popular spare-time activities across generations, but for Gen Z consumers(ages 15-20) it takes a back seat to music listening and reading, per results from a Nielsen survey [download page] of more than 30,000 online consumers across 60 countries. Indeed, a leading 37% of Gen Z respondents indicated that listening to music is one of their top-3 spare-time activities, ahead of reading (27%) and watching TV (23%). Read more »
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Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday (74%) is the most popular day, followed by Saturday (49%), Sunday (23%) and Thanksgiving (22%). Read more »
Transparent prices and product details most influence enterprise B2B decision-makers' willingness to buy again from a supplier for work-related purchases, according to results from a study [pdf] commissioned by Accenture and hybris and conducted by Forrester Consulting. Interestingly, the supplier's omni-channel capabilities emerge as a far lesser reason for repeat purchasing, despite vendors' belief that their customers have expectations for a consistent omni-channel experience. Read more »
Almost two-thirds (63%) of consumers surveyed across 8 global markets say they would pay more for a simpler experience from a brand, and close to 7 in 10 would be more likely to recommend a brand because it provides simpler experiences and communications, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report. Read more »
B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014's growth rate. Events continue to capture the largest share of B2B media and information industry spending, up by 4.5% to almost $6.3 billion (or about 45% of the total). Print advertising declined by 5.6% (to $3.2 billion), while digital advertising continued its strong growth (+14.7% to $3.1 billion), surpassing print for the first time during Q2. Read more »
This month's quick-hit set of top charts includes the following topics: trust in advertising and various content sources; teens' most important social networks; email open rates by time of day; when retailers should email consumers; B2B content marketing goals and video optimization practics; martech buying influencers; marketing's most disruptive forces; and touch points central to the customer experience. Read more »