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Verticals > Retail & E-Commerce

Here Are Your Latest App Engagement and Retention Benchmarks

March 17, 2017

How well did mobile and web apps fare in user retention and engagement in the second half of 2016 - and how do the results compare to the first half of the year and earlier? Localytics offers some answers with its latest benchmarks, based on an analysis of more than 37,000 mobile and web apps. Here are some of the key takeaways from the report. Read more »

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

March 15, 2017

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host of new benchmarks across several metrics that can act as indicators for sender reputation. Read more »

Gen Z Yet to Form Strong Retail Store Loyalties

March 15, 2017

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That's according to an Accenture survey of almost 10,000 adults aged 18-37 across 13 countries. Read more »

Mobile Coupon Usage Up, But Traditional Formats Still Preferred

March 14, 2017

More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail coupons is up slightly from last year (40%) and mirrors results from a previous study showing that US adults prefer print coupons over paperless discounts. Participants who preferred to get discounts on their smartphones and mobile devices showed the greatest surge, however, with 32% expressing a preference this year against 24% last year. Read more »

Most Purchases Are Made While Shopping Around, Not From Loyalty

March 10, 2017

Do consumers tend to make the same brand choices time after time, or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion: few purchases are loyalty-driven, and the myriad new ways for consumers to judge brands and comparison shop doesn't seem poised to change that. Read more »

Mobile Page Speed Benchmarks, by Vertical

March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page, with the probability of bounce more than doubling when page load time increases from 1 to 6 seconds. Read more »

These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials

March 6, 2017

Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest of any generation. Statistics from a recently-released Epsilon study provide more insight into these older generations' comparatively greater wealth, though it's Gen Xers with the highest median incomes. Read more »

1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

March 6, 2017

Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global online retail businesses. Regardless of the device that was used to complete a purchase, roughly one-third of transactions involved two or more devices. Read more »

Which Industries Had the Most Active Email Subscribers in Q4?

March 3, 2017

The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and only 4% were active within 90 days. Read more »