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Verticals > Retail & E-Commerce

US Shoppers’ Attitudes to Mobile Payments, by Generation

October 31, 2014

GfK-US-Shoppers-Attitudes-to-Mobile-Payments-by-Generation-Oct2014Source: GfK [download page]

    Notes: Millennials (18-34) are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods, per GfK's survey. Of note, though Gen Y (25-34) are in fact the most likely to agree that they worry about personal information when making a mobile payment. Overall, one-third of respondents reported having made a mobile payment during the prior 6 months. Mobile payments represent only an estimated 2-4% of all payment transactions among US consumers, with the exception of Gen X, where they represent an estimated 8% share. Read more »

    How Search Results Can Drive In-Store Visits

    October 30, 2014

    GoogleIpsosSterling-Helpful-Search-Result-Info-Oct20143 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That's according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information. So what exactly constitutes "helpful" information? Read more »

    US Omni-Channel Shopping Behavior, by Category

    October 30, 2014

    GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014Source: GfK [download page]

      Notes: On average, 44% of US shoppers combine online and in-person shopping activities ("omni-channel shopping") across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year's results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories. Read more »

      Holiday 2014 Data Hub

      October 29, 2014

      NRFProsper-Holiday-Related-Retail-Spending-2004-2014-Oct2014The holiday season - traditionally referred to as the November-December period - is almost here. That means, among other things, that there's an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending. Read more »

      How B2B “End User Buyers” Are Engaging in Online Commerce

      October 28, 2014

      IntershopForrester-B2B-End-User-Buyers-Supplier-Decisions-Oct2014"B2B end user buyers" have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such policies and say that they will buy the products and services they want anyway. That's according to a commissioned study [download page] conducted by Forrester Consulting on behalf of Intershop, which looks at "nonprocurement business professionals who purchase products and services for work-related activities." Read more »

      Smartphone-Based Webrooming Beats Showrooming Across Most Age Groups

      October 27, 2014

      GfK-Smartphone-Showrooming-v-Webrooming-Oct2014Source: GfK

        Notes: Consumers (ages 18-68) are more likely to research a purchase online using a smartphone and then buy it in-store ("webrooming") than they are to see a product in a store and then buy it online from another retailer using a smartphone ("showrooming"), details GfK in a new study. In fact, just 28% of respondents this year reported showrooming during the prior 6 months, down from 37% last year. By comparison, 41% reported webrooming this year. Of note, while webrooming is considerably more popular than showrooming among most age groups, 18-24-year-olds are more likely to have engaged in showrooming. Read more »

        Weekend Reading, 10/24/14

        October 24, 2014

        NRF-Halloween-Spending-Forecast-Oct2014Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of as two-thirds of adults will celebrate, and two-thirds of those celebrants say they'll buy Halloween costumes. AdGooroo breaks down the list of top costumes by paid search spend here. Read more »

        Facebook Post Interaction Rates, by Industry, in Q3 2014

        October 20, 2014

        Adobe-Facebook-Post-Interaction-Rates-by-Industry-in-Q3-Oct2014Source: Adobe

          Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%. Read more »

          Weekend Reading, 10/17/14

          October 17, 2014

          comScore-Most-Important-TV-Content-Genres-Oct2014With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »

          Loyalty Rewards: Millennials Enticed by Hands-On Experiences

          October 16, 2014

          LoyaltyOne-Millennials-Hands-On-Rewards-Experiences-Oct2014Source: LoyaltyOne

            Notes: More than 8 in 10 US Millennials (18-29) report that they'd be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or consultation with a chef or nutritionist, per LoyaltyOne's research, with that figure being significantly above the overall general population sample average of 69%. Meanwhile, more than three-quarters of Millennials said that a session with a technician or software expert would motivate them to shop more at the electronics dealer offering it as a loyalty reward. Read more »