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Verticals > Retail & E-Commerce

Holiday 2014 Data Hub

October 29, 2014

NRFProsper-Holiday-Related-Retail-Spending-2004-2014-Oct2014The holiday season - traditionally referred to as the November-December period - is almost here. That means, among other things, that there's an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending. Read more »

How B2B “End User Buyers” Are Engaging in Online Commerce

October 28, 2014

IntershopForrester-B2B-End-User-Buyers-Supplier-Decisions-Oct2014"B2B end user buyers" have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such policies and say that they will buy the products and services they want anyway. That's according to a commissioned study [download page] conducted by Forrester Consulting on behalf of Intershop, which looks at "nonprocurement business professionals who purchase products and services for work-related activities." Read more »

Smartphone-Based Webrooming Beats Showrooming Across Most Age Groups

October 27, 2014

GfK-Smartphone-Showrooming-v-Webrooming-Oct2014Source: GfK

    Notes: Consumers (ages 18-68) are more likely to research a purchase online using a smartphone and then buy it in-store ("webrooming") than they are to see a product in a store and then buy it online from another retailer using a smartphone ("showrooming"), details GfK in a new study. In fact, just 28% of respondents this year reported showrooming during the prior 6 months, down from 37% last year. By comparison, 41% reported webrooming this year. Of note, while webrooming is considerably more popular than showrooming among most age groups, 18-24-year-olds are more likely to have engaged in showrooming. Read more »

    Weekend Reading, 10/24/14

    October 24, 2014

    NRF-Halloween-Spending-Forecast-Oct2014Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of as two-thirds of adults will celebrate, and two-thirds of those celebrants say they'll buy Halloween costumes. AdGooroo breaks down the list of top costumes by paid search spend here. Read more »

    Facebook Post Interaction Rates, by Industry, in Q3 2014

    October 20, 2014

    Adobe-Facebook-Post-Interaction-Rates-by-Industry-in-Q3-Oct2014Source: Adobe

      Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%. Read more »

      Weekend Reading, 10/17/14

      October 17, 2014

      comScore-Most-Important-TV-Content-Genres-Oct2014With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »

      Loyalty Rewards: Millennials Enticed by Hands-On Experiences

      October 16, 2014

      LoyaltyOne-Millennials-Hands-On-Rewards-Experiences-Oct2014Source: LoyaltyOne

        Notes: More than 8 in 10 US Millennials (18-29) report that they'd be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or consultation with a chef or nutritionist, per LoyaltyOne's research, with that figure being significantly above the overall general population sample average of 69%. Meanwhile, more than three-quarters of Millennials said that a session with a technician or software expert would motivate them to shop more at the electronics dealer offering it as a loyalty reward. Read more »

        Which Content Categories Are Being Shared on Which Devices?

        October 14, 2014

        ShareThis-Content-Sharing-by-Category-and-Device-in-Q3-Oct2014How do consumers share various categories of content - such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories. Read more »

        How Mobile Owners Respond to Difficulties When Using Apps to Shop

        October 14, 2014

        ContactSolutions-Shopping-App-Difficulties-Oct2014Source: Contact Solutions

          Notes: Asked what they do when they struggle using a mobile app for shopping, 51% share of mobile owners responding to the Contact Solutions survey reported that they close the app and abandon their shopping cart. As such, respondents are as likely to abandon their cart than they are to attempt to finish their transaction by going to the website using a desktop or laptop (40%) or by going to the store and shopping there (11%). Read more »

          Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

          October 13, 2014

          Janrain-Social-Login-Trends-Q12012-Q32014-Oct2014Source: Janrain

            Notes: After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back, per Janrain's latest quarterly report. On a more positive note for Google, it regained its lead in the B2B space, narrowly ahead of Facebook and LinkedIn. While the B2B space is competitive, Facebook maintains a majority share of social logins in the other sectors examined: retail; music; entertainment and gaming; and consumer brands. Read more »