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Verticals > Retail & E-Commerce

Top 10 Marketing Charts of the Month – November 2015

December 1, 2015

Top10Nov-EntryThis month's quick-hit set of top charts includes the following topics: teens' preferred media activities; the demographics of device owners; Millennials' top phone activities; key CRO methods; B2B buyer journey maps; drivers of enterprise B2B loyalty; top future technologies for CMOs; data-driven marketing goals and challenges; digital channels' ROI proof; and a holiday spending forecast. Read more »

What Are Gen Z’s Top Spare-Time Activities?

December 1, 2015

Nielsen-Gen-Z-Top-Spare-Time-Activities-Dec2015TV viewing is one of the more popular spare-time activities across generations, but for Gen Z consumers(ages 15-20) it takes a back seat to music listening and reading, per results from a Nielsen survey [download page] of more than 30,000 online consumers across 60 countries. Indeed, a leading 37% of Gen Z respondents indicated that listening to music is one of their top-3 spare-time activities, ahead of reading (27%) and watching TV (23%). Read more »

One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3

November 30, 2015

Monetate-Share-US-E-Commerce-Site-Visits-by-Device-Q32015-Nov2015Source: Monetate

    Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. But the devices continue to lag in other metrics: traffic from computers (3.71%) and tablets (3.4%), for example, converts at a rate almost three times higher than smartphones (1.3%). Read more »

    Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3

    November 25, 2015

    comScore-US-Digital-Retail-Spending-Q12012-Q32015-Nov2015Source: comScore

      Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter seeing growth below 10% for the third consecutive quarter. In sum, mobile accounted for slightly more than 16% of the total retail e-commerce sales of $69.7 billion, up from 14.7% share in Q1. Read more »

      Thanksgiving Weekend 2015 Stats

      November 24, 2015

      NRF-Thanksgiving-Weekend-Shopping-Intentions-by-Age-Nov2015Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday (74%) is the most popular day, followed by Saturday (49%), Sunday (23%) and Thanksgiving (22%). Read more »

      In-Person Customer Service Ratings Higher Among Older Generations

      November 16, 2015

      Gallup-In-Person-Customer-Service-Ratings-by-Store-Generation-Nov2015Source: Gallup

        Notes: Almost 9 in 10 (89% of) American adults who visited a bank branch during the past month report that the customer service was either excellent (38%) or good (51%), and a similar 87% of pharmacy and grocery store visitors rated the service during their visit that highly, according to a Gallup survey. Of the 7 store types measured, fast food restaurants had the lowest ratings, though almost 7 in 10 found the service at least good. Of note, Baby Boomers and Traditionalists reported higher service ratings than Millennials and Gen Xers, across store types. Read more »

        What Drives Supplier Loyalty For Enterprise B2B Buyers?

        November 12, 2015

        Accenturehybris-Drivers-Repeat-B2B-Purchases-From-Supplier-Nov2015Transparent prices and product details most influence enterprise B2B decision-makers' willingness to buy again from a supplier for work-related purchases, according to results from a study [pdf] commissioned by Accenture and hybris and conducted by Forrester Consulting. Interestingly, the supplier's omni-channel capabilities emerge as a far lesser reason for repeat purchasing, despite vendors' belief that their customers have expectations for a consistent omni-channel experience. Read more »

        Which Brands Are Offering Consumers the Simplest Experiences?

        November 12, 2015

        SiegelGale-Top-10-US-Brands-by-Simplicity-Index-Nov2015Almost two-thirds (63%) of consumers surveyed across 8 global markets say they would pay more for a simpler experience from a brand, and close to 7 in 10 would be more likely to recommend a brand because it provides simpler experiences and communications, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report. Read more »

        Friday Research Wrap, 11/6/15

        November 6, 2015

        SIAAABM-B2B-Media-Indus-Revenues-H1-2015-Nov2015B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014's growth rate. Events continue to capture the largest share of B2B media and information industry spending, up by 4.5% to almost $6.3 billion (or about 45% of the total). Print advertising declined by 5.6% (to $3.2 billion), while digital advertising continued its strong growth (+14.7% to $3.1 billion), surpassing print for the first time during Q2. Read more »

        Top 10 Marketing Charts of the Month – October 2015

        November 3, 2015

        Top10Oct-EntryThis month's quick-hit set of top charts includes the following topics: trust in advertising and various content sources; teens' most important social networks; email open rates by time of day; when retailers should email consumers; B2B content marketing goals and video optimization practics; martech buying influencers; marketing's most disruptive forces; and touch points central to the customer experience. Read more »