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Verticals > Retail & E-Commerce

Holiday 2016 Data Hub (Updated)

January 20, 2017

Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including e-commerce) grew by 12.6%, also higher the forecasted increase in online sales of 7-10%. Read more »

US Q4 E-Commerce Conversion Rates Were Almost 3 Times Higher on Desktops Than on Smartphones

January 19, 2017

While smartphones' share of e-commerce traffic continues to grow with each passing quarter, conversion rates have been slow to catch up, according to Monetate's latest benchmark figures covering Q4 2016. Indeed, within the US, conversion rates were almost 3 times higher on computers (4.31%) than they were on smartphones (1.5%). Read more »

Mobile App Sessions Growth Slows in 2016; Category Cannibalization Begins

January 18, 2017

Year after year, mobile app sessions growth - while slowing - has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the firm declaring that "on their tenth anniversary, mobile apps start eating their own." Read more »

US Music Biz Up in 2016 on Strength of Streaming

January 16, 2017

It was a positive year in the end for the music business, declares Nielsen in the Nielsen Music Year End Report for 2016 [download page], as strong growth in on-demand streaming more than offset sales declines. In fact, on-demand streaming grew to account for 38% of all audio consumption, becoming the single largest consumption format for the first time in the process. Read more »

The 10 Most Valuable Global Retail Brands in 2016/2017

January 10, 2017

Amazon reigns again as the most valuable global retail brand, with a brand value approaching $100 billion, according to BrandZ's latest Most Valuable Global Retail Brands study [pdf]. In fact, not only is Amazon the world's most valuable retail brand, but it's also growing at a faster clip than the other top brands. Read more »

More Than 3 in 4 Millennials Have Made Purchases Using Their Phones

January 4, 2017

Just how prevalent is online shopping? If the holiday season's e-commerce results haven't been enough evidence, recent research [pdf] from the Pew Research Center's Internet & American Life Project offers more in the way of online shopping's popularity. To wit, 79% of American adults have ever bought something online, including about 9 in 10 adults aged 18-49. Read more »

Premium Digital Video Viewing Migrating to the TV Screen

December 19, 2016

Premium digital video consumption - particularly content consumption in non-linear environments - continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]. The study finds that more US audiences are consuming content in front of the TV screen, using over-the-top devices and set-top box video-on-demand (STB VOD). Read more »

How Do Millennials and Boomers Vary in Their Shopping Attitudes?

December 13, 2016

colloquy-millennial-boomer-shopping-attitudes-dec2016Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most "clout," according to a report from COLLOQUY that uncovers some differences in the shopping habits of these generations. The research suggests that Millennials (22-35) are more likely to approach shopping as fun and relaxing, whereas Boomers (52-65) are more interested in convenience. Read more »

New Brief! Mobile Milestones 2016

December 12, 2016

mobile-milestones-brief-2016-coverMobile devices are increasingly becoming the devices of choice for digital media consumption. In this Brief, we highlight several new thresholds reached by mobile devices in marketing and consumer behavior. Read more »

Social Media Gets the Nod for Product Launches

December 9, 2016

fivebyfive-top-product-launch-communication-channels-dec2016Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than a dozen listed) for about three-quarters of the survey's respondents. Read more »