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Verticals > Retail & E-Commerce

Top 10 Marketing Charts of the Month – April 2015

May 5, 2015

MC-Top-10-Charts-Apr-2015-EntryThis month's quick-hit set of top charts includes the following topics: the number of Millennials in the US; the "ideal" customer experience; direct media ROI benchmarks; digital marketers' top priorities; B2B form downloads; online ad spend trends; e-commerce share of retail sales; major media consumption estimates; teens and social media; and American's attitudes to direct mail.

Email Subject Lines: The Latest Data

May 5, 2015

ReturnPath-Email-Read-Rates-Subject-Line-Length-May2015The topic of email subject lines always generates interest (and some debate) as marketers try to fight through inbox clutter that sees consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago). A couple of recently-released studies provide some fresh data to review. Read more »

Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”

May 4, 2015

RichRelevance-Creepy-Cool-Retail-Personalization-Tactics-May2015Source: RichRelevance

    Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the "creepy" side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered "creepy." Read more »

    US Facebook Brand Post Interaction Rates, by Post Type, in Q1

    April 29, 2015

    Adobe-Facebook-Brand-Post-Interaction-Rates-by-Post-Type-in-Q1-Apr2015Source: Adobe [pdf]

      Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts' interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach, Adobe's data indicates that image posts continue to be the Facebook post type generating the highest interaction rates. In fact, link posts' interaction rates (1.8%) - which have grown for two consecutive quarters - now rival video posts' rates (2%). Read more »

      Benefits of Card-Linked Marketing, According to Online Banking Users

      April 29, 2015

      Cardlytics-Benefits-of-Card-Linked-Marketing-Apr2015Source: Cardlytics

        Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics has an interest in that figure being high, respondents' ranking of the benefits is interesting, as they were as likely to say that it would give them new choices on where to shop (42%) as they were to say that it would let them shop their favorite brands more (40%). Read more »

        4 Trends in US Online Advertising Spending

        April 23, 2015

        IABPwC-Online-Ad-Revenues-2005-2014-Apr2015The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report. Read more »

        Weekend Reading, 4/17/15

        April 17, 2015

        AceMetrix-Top-TV-Advertisers-in-Q12015-Apr2015Five national TV ads scored at least 20% higher than their respective categories' 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android's "Peaceful Co-Existence" spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the norm were Super Bowl ads, with Budweiser's "Lost Dog" performing well in the beer category and McDonald's "Pay With Lovin'" topping the QSR category. Likeability was a common trait behind all the Super Bowl spots that topped their respective categories. Read more »

        iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

        April 17, 2015

        UrbanAirship-Push-Notification-Opt-in-Rates-by-Indus-in-2014-Apr2015Source: Urban Airship

          Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million users. Median rates were highest for charity/non-profit/foundation (58%) and business (54%) apps, and lowest for gaming (33%) apps. Top-performing apps (those in the 90th percentile in their categories) had opt-in rates above 50% in each industry, highest for travel apps (78%) and lowest for food & drink apps (51%). Of note, retail (46% to 36%) and media and entertainment (50% to 42%) had the biggest year-over-year declines in median opt-in rates. Read more »

          Retail E-Commerce Roundup: Market Shares, Attractiveness, and More

          April 9, 2015

          RetailMeNot-Online-Share-Retail-Trade-by-Country-2014-2015-Apr2015E-commerce share of total retail trade in the US is expected to grow to 12.7% this year, up from 11.6% last year and 10.6% a year earlier, according to a recent study [pdf] from RetailMeNot and the Centre for Retail Research. Among the 10 countries included in the analysis - covering Europe, the US and Canada - the US ranks near the top on this measure, behind only the UK. Read more »

          Asian and Hispanic Households “Worth More”

          April 9, 2015

          Geoscape-Household-Cumulative-Spending-by-Race-Ethnicity-Apr2015Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual "American Marketscape DataStream" report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy and lower median adult age than Whites. Read more »