3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That's according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information. So what exactly constitutes "helpful" information? Read more »
Source: GfK [download page]
Subscribe now to keep up with Retail & E-Commerce trends and other useful marketing and media data. Get our clear charts and concise research summaries in your inbox, in an easy-to-read format on any device.
The holiday season - traditionally referred to as the November-December period - is almost here. That means, among other things, that there's an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season in terms of spending. Read more »
"B2B end user buyers" have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such policies and say that they will buy the products and services they want anyway. That's according to a commissioned study [download page] conducted by Forrester Consulting on behalf of Intershop, which looks at "nonprocurement business professionals who purchase products and services for work-related activities." Read more »
Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of as two-thirds of adults will celebrate, and two-thirds of those celebrants say they'll buy Halloween costumes. AdGooroo breaks down the list of top costumes by paid search spend here. Read more »
With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »
How do consumers share various categories of content - such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories. Read more »