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Verticals > Retail & E-Commerce

US E-Commerce Benchmarks, by Device, in Q2 2014

October 1, 2014

Monetate-E-Commerce-Benchmarks-by-Device-in-Q2-Oct2014Source: Monetate

    Notes: Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as high as the rate for desktop visitors (2.98%). Of note, though, smartphone traffic exceeded tablet traffic for the first time in Q2, at 15.6% share and 13.9% share of total e-commerce site visits, respectively. Globally, average order values were highest on desktops ($181), followed by tablets ($150) and smartphones ($116). Read more »

    Twitter Engagement Rates: Which Post Times Are Best?

    September 30, 2014

    ExactTarget-Twitter-Engagement-Rates-by-Day-of-Week-Sept2014What's the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the aggregate and across various industries, arriving at some interesting conclusions. Read more »

    What and When Millennials Share on Social Media

    September 24, 2014

    ShareThis-Millennials-Content-Sharing-by-Category-Channel-Sept2014Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations. The ShareThis report contains some intriguing data concerning the types of content categories Millennials typically share on various social networks - and the time of day in which most of their sharing occurs. Read more »

    Consumer Expenditure Trends in 2013

    September 24, 2014

    BLS-US-Consumer-Expenditure-Trends-in-2013-Sept2014Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US Bureau of Labor Statistics (BLS) in a recent data release. While average expenditures by each consumer unit (families, financially independent single persons, or groups who share expenses) fell by less than 1% year-over-year to¬†$51,100, the allocation of that money did change - in some cases quite considerably. Read more »

    Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic

    September 23, 2014

    Ascend2-Most-Effective-Difficult-Digital-Marketing-Tactics-Sept2014The accolades keep coming in for email marketing. At various times this year, surveys have found both US and global marketers rating it the most effective digital marketing tactic and the one that delivers the best ROI. Now, a new survey report [download page] from Ascend2 and its Research Partners finds email again rated the most effective type of digital marketing - and the least difficult to execute. Read more »

    Who Are America’s Affluents, And What Are Their Top Spending Categories?

    September 22, 2014

    Ipsos-American-Affluents-Consumer-Expenditures-Sept2014Some 67.5 million American adults lived in a household with annual income of at least $100,000 ("affluents"), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US households. So who are these affluents? Read more »

    1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

    September 22, 2014

    ReturnPath-Global-Inbox-Placement-Rate-by-Industry-Sept2014Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014, with 11% classified as missing and 6% ending up in spam folders, details Return Path in its "Inbox Placement Benchmark Report 2014" [download page]. The overall 87% inbox placement rate hides some wide discrepancies in performance, though, as industries reliant on customer relationships were most likely to be successful. Read more »

    US Ad Spend Trends, by Medium, in Q2 2014

    September 18, 2014

    Kantar-Ad-Spend-Trends-in-Q2-Sept2014US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the latest quarterly figures from Kantar Media. The analysis notes that Olympic advertisers reined in spending by 4% year-over-year during Q2, while those not advertising during the Olympics increased spend by 2%, with the latter considered a more appropriate indicator of core media spending trends. Read more »

    Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior

    September 17, 2014

    NAA-Actions-Driven-by-Newspaper-Ads-Sept2014Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use print newspapers - including ads in regular news and classified pages and inserted circulars - on a weekly basis to assist them with their shopping planning and purchase decisions. Many also report having bought something advertised in a print newspaper. Read more »

    Advertising and PR Industry Continues to Suffer From Low Public Perception

    September 16, 2014

    Gallup-Americans-Views-of-Business-and-Industry-Sept2014Source: Gallup

      Notes: Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking (each at 40%). With 33% of survey respondents having a negative view of the advertising and PR industry, the net positive rating for the industry is just 4%, on par with pharma as the 6th-worst among 25 measured. By comparison, the restaurant industry has the highest net-positive rating, of 60% (67% positive versus just 7% negative), while the retail (40%) and travel (37%) industries also have relatively good reputations. Read more »
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