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Verticals > Retail & E-Commerce

Friday Research Wrap, 1/29/16

January 29, 2016

Vibes-Why-Smartphone-Owners-Subscribe-to-Brands-Jan2016Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey [download page] of more than 1,000 adults smartphone owners. Exclusive content (26%) and product information and updates (25%) are secondary reasons, per the report. Read more »

Which Experiences Are Customers Most Satisfied With?

January 29, 2016

TheHarrisPoll-Satisfaction-With-Customer-Experiences-Jan2016Source: The Harris Poll

    Notes: Consumers are highly satisfied with their shopping and dining experiences, according to a recent Harris Poll, with roughly 9 in 10 reporting being at least somewhat satisfied with their last visit to a restaurant (91%), their last online purchase (89%) and their last visit to a department store (85%). Similarly, among those who have seen a healthcare providers at least once in the past year, 88% reported being satisfied with the experience, up from 83% in 2012. Read more »

    Holiday 2015 Data Hub (Updated)

    January 25, 2016

    NRF-Holiday-Retail-Sales-Growth-2005-2015-Jan2016Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts contributed to the lower-than-forecast increase, per the report. Read more »

    Which Retailer Marketing Initiatives Do Consumers Believe Will Drive Them In-Store?

    January 20, 2016

    TimeTrade-Effective-Retailer-Initiatives-In-Store-Traffic-Jan2016Source: TimeTrade [download page]

      Notes: Special promotions on retailer websites (55%) represent the top marketing initiative (of 7 listed) that consumers believe are most likely to draw them in-store, according to results from a TimeTrade survey of 5,444 consumers, with this result possibly reflecting in part the power of promotions rather than the website channel. Interestingly, print ads (49%) rank well ahead of social campaigns (20%) and mobile ads (18%) among respondents. Meanwhile, alerts such as location-based promotions (29%) and opt-in text notifications (27%) were cited by more than one-quarter of respondents. Read more »

      Amazon Tops US Brand Buzz Rankings Yet Again; Netflix Leads Among Millennials

      January 19, 2016

      YouGov-Top-US-Brand-Buzz-Rankings-in-2015-Jan2016YouGov has released its US Buzz Rankings list for 2015, showing that Amazon enjoyed the best public perception for the third consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive. Read more »

      Friday Research Wrap, 1/15/16

      January 15, 2016

      AdMediaPartners-Digital-Ad-Growth-Expectations-by-Category-Jan2016Advertising, marketing and media executives around the world are bullish on the prospects for mobile marketing spending this year, with almost half (45%) expecting buying and spending growth of at least 20%, according to AdMedia Partners' 22nd Annual Market Survey [pdf]. Respondents were likewise optimistic about spending on video, native advertising, programmatic and social, with close to one-third or more expecting hikes of at least 20%. More mature categories such as search and display are expected to see slower growth, though. Read more »

      Marketing to Young City Solos

      January 12, 2016

      MC-EMS-Young-City-SolosHighly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles. Based on data derived from Experian Marketing Services' Mosaic® USA consumer segmentation database, a new MarketingCharts study - Marketing to Young City Solos - outlines the key lifestyle, demographic and attitudinal characteristics of this group and provides crucial zip code-level targeting information. Read more »

      Total Dollar Value of FSI Coupon Distributions Grew By 3.7% in 2015

      January 8, 2016

      Kantar-FSI-Coupon-Distribution-Trends-in-2015-Jan2016Source: Kantar Media

        Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to 186 billion), per new Kantar Media data. A 3.6% increase in the average face value of the coupons distributed led to a 3.7% overall rise in the dollars circulated, which equaled $515 billion. Read more »

        As the Mobile Market Matures, What’s the Outlook for Consumer Tech?

        January 7, 2016

        Flurry-Mobile-App-Usage-Growth-in-2015-Jan2016Mobile application usage - defined as the number of mobile application sessions, where a user opens an app and records a session - increased by 58% in 2015, reports Flurry in its latest annual report on app usage. While that represents solid growth for a maturing market, it's down from a 76% increase in 2014 and after more than doubling in 2013. Read more »

        Top 25 Marketing Charts of 2015

        January 5, 2016

        Top25-2015-Entry2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: media and advertising trends; a focus on generations; digital marketing; B2B; customer experience; retail & e-commerce; and future trends. Read more »