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Verticals > Retail & E-Commerce

These Industries Have the Highest Equity With American Consumers

July 25, 2016

HarrisPoll-Industries-Ranked-by-Brand-Equity-Jul2016The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry's composite score of 65 (based on familiarity, quality and purchase consideration of food brands) tops its closest rival, the restaurant industry (63.8), which itself edged the retail sector (63.5). Read more »

Getting to Know Gen Z’s Shopping Behaviors

July 20, 2016

RetailPerceptions-Gen-Z-Weekly-Spending-Areas-Jul2016Those poor Millennials. They don't even like their own moniker, and now they're in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps) becoming the largest generation in the US, Millennials may be ceding their position as the coveted generation for marketers. So what about Gen Z? A new study [download page] from Retail Perceptions offers some insights into teens' shopping habits. Read more »

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

July 19, 2016

IBMMarketingCloud-Email-Engagement-by-Industry-in-2015-Jul2016Having an email be opened is one thing - and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing Cloud examines such engagement metrics based on a review of campaigns sent by a subset of its clients. Read more »

11 Stats to Inform Your Marketing and Advertising in Canada

July 15, 2016

Nielsen-Digital-Ad-Campaign-On-Target-Rates-in-Canada-Jul2016How likely are digital ads to reach their intended targets in Canada? The broader the target, the better, according to recent data from Nielsen, which found that ads targeted to 18-49-year-olds were on-target 71% of the time. Digital ads targeting a single gender were generally on-target less than half of the time, with those targeting men having higher rates than those targeting women. Read more »

In-App Spending Benchmarks: Asians, iOS Users Top-Spenders

July 8, 2016

AppsFlyer-In-App-Spending-Benchmarks-by-Region-Jul2016Asia leads all regions in per-user mobile application spending, a new report [download page] from AppsFlyer has found. Based on a review of more than $300 million in transactions covering more than 1,000 apps with purchase activity, the study finds that 5.2% of app users around the world make monthly in-app purchases, with the per-user transaction amount averaging $0.50. Read more »

Top 10 Marketing Charts of the Month – June 2016

July 7, 2016

MCTop10Jun-16-EntryThis month's quick-hit set of top charts includes the following topics: media marketing sizing; print newspaper trends; email response rates by hour; social media marketing trends; Facebook ad benchmarks; elements of a great e-commerce site and a great customer experience; youth and word-of-mouth; loyalty program satisfaction drivers; and effective content marketing tactics. Read more »

Brand Purpose Seen Lacking. CMOs to the Rescue?

July 7, 2016

Edelman-Strength-Consumer-Brand-Relationships-Jul2016Brands are failing consumers' expectations when it comes to purpose and engagement, according to a report from Edelman entitled "The Earned Brand." The study built a Brand Relationship Index based on consumers' involvement with their favorite brands across 7 dimensions. Dimensions associated with brand purpose and engagement were the lowest-rated of the 7. Read more »

Consumers & Messaging: Apps Preferred For P2P; Text For Businesses

July 6, 2016

MEF-Mobile-Messaging-with-Businesses-Jul2016Consumers' messaging preferences differ when communicating with each other and with businesses, according to an interesting report [download page] from the Mobile Ecosystem Forum (MEF). The study indicates that mobile messaging with businesses is quite mainstream, with 65% of mobile users surveyed having communicated with businesses via messaging app, and 76% having done so via SMS. Read more »

E-Commerce: How Long From Site Visit to Purchase?

July 6, 2016

Monetate-E-Commerce-Purchases-by-Hour-Jul2016Monetate has released its latest E-commerce Quarterly benchmark report [pdf] covering Q1 2016, and the focus of this report (beyond the usual benchmarks) is an analysis of purchase timing. Not too surprisingly, the study shows that the largest share (though only a minority 42%) of purchases takes place within an hour of a shopper's first visit to a website. But what happens after is intriguing. Read more »

Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention

July 1, 2016

WBRDigitalEmarsys-Retail-SMBs-Top-Digital-Channels-Jul2016Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys. Based on a survey conducted by eTail of 254 retail professionals at companies with less than $100 million in annual revenues, the study's results [download page] indicate that email marketing is the clear leader among all online activities for both acquisition and retention. Read more »