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Verticals > Retail & E-Commerce

Trade Marketer Wish List: Better Targeting, Measurement

June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants - all of whom have had budgetary authority over trade spend in some form - noted that the biggest trade advertising challenges in need of improvement are measurement / attribution and trackability. Read more »

India Takes Over From China As Top-Ranked Developing Market For Retail Investment

June 13, 2017

India has surpassed China this year for the leading spot on A.T. Kearney's 2017 Global Retail Development Index (GRDI), ranked as the most attractive for retail investment among the top 30 developing countries. To arrive at the rankings, A.T. Kearney equally weighted four factors on a 100-point scale: market attractiveness; country risk; market saturation; and time pressure (how fast retail is growing). Read more »

E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020

June 12, 2017

Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester Research. Along with rising total sales, e-commerce's share of total B2B sales is also expected to climb. Read more »

Father’s Day Spending Predicted to Reach New High

June 6, 2017

Fresh off a predicted record spend for Mother's Day (and for graduation), the NRF is out with another rosy projection, this time for Father's Day. Based on a survey of more than 7,300 adults, the NRF expects that total retail spending surrounding Father's Day will reach $15.5 billion, an 8% climb from the previous high of $14.3 billion, set last year. Read more »

Loyalty Programs Continue to Affect Shopping Behavior, Members Say

May 31, 2017

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual "Loyalty Report" [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being "very satisfied" with their loyalty programs, up a couple of points from last year's study, with financial programs earning the highest level of satisfaction from US members. Read more »

B2B Execs Feel That Their Customers’ CX Expectations Are Rising

May 30, 2017

Customers today have higher expectations on their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The majority of respondents, surveyed by Forrester Consulting for FPX [download page], also feel that customers will shift their loyalty based on their experiences. Read more »

US Millennial Affluents Expect Double-Digit Increase in Discretionary Spending

May 26, 2017

Affluent Millennials are far outpacing their generational counterparts in discretionary spending growth, reports YouGov's Affluent Perspective 2017 Global Study. Affluents in other age brackets, such as Gen Xers and Baby Boomers, plan to spend less this year than in the previous year, while Millennials expect to spent 12% more. Read more »

IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online

May 25, 2017

Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) - the device in which they spend most of their time - is the most common one on which they've installed an ad blocker, with fewer (28%) having an ad blocker on their smartphone. Read more »

Amazon Echo & Commerce: 1 in 10 Using Their Smart Speakers to Order Products

May 23, 2017

Various analysts and experts are talking about the future of Amazon Echo as a commerce vehicle and Alexa's potentially disruptive force in retail and for brands. But where do we stand now? New research from comScore [download page] shows that shopping-related activities remain fairly limited, though 1 in 6 households with Smart Speakers are using them to find local businesses. Read more »

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

May 22, 2017

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to 17% in 2016 from 15.4% in 2013. In fact, the category has enjoyed a growth rate exceeding the overall e-commerce average in all but 2 quarters since 2014. Read more »