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Verticals > Retail & E-Commerce

US Consumers’ Perception of the Advertising & PR Industry Worsens

August 22, 2016

Gallup-Consumer-Ratings-Industries-Sectors-Aug2016The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively. Read more »

Which Categories Are Most Popular With Online Shoppers Across the World?

August 22, 2016

Digitas-Top-E-Commerce-Categories-by-Country-Aug2016Online shoppers believe that the main advantages offered by e-commerce over in-store buying are the ability to take time to think about things, benefit from special offers or better prices, and greater choice. That's according to DigitasLBi's latest annual Connected Commerce study, which surveyed 1,000 internet users aged 18-64 in each of 15 countries. Read more »

Which Digital Ad Personalization Triggers Perform Best?

August 19, 2016

Jivox-Performance-Personalized-Digital-Ads-by-Trigger-Aug2016Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that the personalized ads excelled in generating high click-through rates. Read more »

Top 10 Marketing Charts of the Month – July 2016

August 15, 2016

MCTop10Jul-16-EntryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths' biggest purchase influencers; most hated online ads; marketers' biggest challenge; CMOs' evolving role; the rise of social media stars; top Gen Z shopping categories; e-commerce site purchase timing; leading personalization tactics; and planned martech investments. Read more »

Back-to-School Stats & Research Reference

August 12, 2016

NRF-Back-to-School-Spending-Forecasts-2007-2016-Aug2016Back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. While it may seem late for a look at back-to-school trends - which range from mobile shopping to kids' influence on purchases - past research has shown that late August features the top shopping days. Read more »

The US Companies With the Best – and Worst – Web Experience Ratings

August 8, 2016

TemkinGroup-Top-and-Bottom-Cos-Web-Experience-Ratings-Aug2016Customer experience is a hot topic these days, and marketers around the world believe that the web experience is the most central touchpoint of the overall customer experience. Newly-released data from the Temkin Group shows which US companies are doing best in providing their customers with a satisfying website experience. Read more »

Consumers Say Stores Don’t Know Their Preferences. And They’re OK With That.

August 4, 2016

PeriscopeMcKinsey-Consumer-Attitudes-Retailer-Data-Efforts-Aug2016About 2 in 3 consumers surveyed in the US and UK say they see no evidence of stores knowing their preferences, a study has revealed. The report - from Periscope, by McKinsey [download page] - indicates that consumers are much more likely to feel that online stores know their preferences. But there doesn't seem to be much appeal in connecting online and offline data to optimize the shopping experience. Read more »

Social Post Interaction Rates on the Decline, With One Exception

August 3, 2016

TrackMaven-Change-in-Social-Interaction-Rates-Aug2016Social media engagement rates are on the decline, reports TrackMaven in an analysis of interaction rates for 51 million pieces of content on four major social networks. Instagram has taken the biggest tumble in the first half of the year, with interactions per post per 1,000 followers plummeting by 26%. Read more »

Youth Seek More Multicultural Influences in Retail & Entertainment

August 1, 2016

HarrisPoll-Adults-Multicultural-Preference-Aug2016America's youth are looking for more cultural influences in what they watch, eat and buy, according to new research. The Harris Poll survey of more than 2,000 adults finds that 18-34-year-olds over-index the general population in their preferences for multicultural experiences in areas ranging from food to travel and retail. Read more »

These Industries Have the Highest Equity With American Consumers

July 25, 2016

HarrisPoll-Industries-Ranked-by-Brand-Equity-Jul2016The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry's composite score of 65 (based on familiarity, quality and purchase consideration of food brands) tops its closest rival, the restaurant industry (63.8), which itself edged the retail sector (63.5). Read more »