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Verticals > Retail & E-Commerce

Email Click-to-Open Rates Still Lag on Mobile

August 19, 2014

Yesmail-Email-CTO-by-Industry-and-Device-in-Q2-Aug2014Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report [download page] covering Q2 email activity. The study - which uses a new adjusted figure for Android opens to account for those devices' frequent default "images off" setting - indicates that while mobile devices lead in email opens, they trail in several other important measures. Read more »

Q2 Digital Video Trends Show Long-Form Viewing Increasingly Mirroring Linear TV

August 15, 2014

FreeWheel-Video-Ad-Views-by-Content-Length-Device-in-Q2-Aug2014Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience, per FreeWheel's Q2 Video Monetization report [download page]. From the growth in long-form content viewing to the length of mid-roll ad breaks, the typical duration of ads, and the verticals that are advertising, the report's authors push the point that for viewers "TV is TV, regardless of the screen." Read more »

Digital Coupons Build Loyalty and Drive W-O-M, Say Users

August 12, 2014

RetailMeNotForrester-Digital-Coupons-Positive-Brand-Effects-Aug2014When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin, according to [pdf] a survey of 500 US consumers who used a digital coupon, offer, or online promotion code in the prior 3 months. The study, conducted by Forrester Consulting on behalf of RetailMeNot, also finds consumers professing to word-of-mouth and loyalty benefits for brands offering online coupons or promotion codes. Read more »

Retail Brands Increasingly Advertising Discounts in Their Emails

August 11, 2014

L2-Retail-Emails-Promoting-Discounts-in-Q1-Aug2014Source: L2 Think Tank

    Notes: Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2's "Intelligence Report: Omnichannel Retail" [download page] study advertised discounts, up from 49% in last year's study, and 38% advertised the discount in the subject line. Home brands were the "worst offender," per L2, as they advertised discounts in 88% of their emails and 69% of their subject lines. If nothing else, this practice may have resulted in some email opens, though. Read more »

    B2B Product Spending Shows Modest Growth

    August 8, 2014

    Epsilon-B2B-Product-Spending-Growth-by-Industry-in-2013-Aug2014Business spending has seen "modest growth" over the last few years, reports Epsilon in its 2014 Multichannel Trend Report [download page], with spending increasing by 3% since 2011. But online product sales are increasing more rapidly, up by almost 8% between 2011 and 2013; online sales (versus mail order/call center) have grown to represent roughly 65% of all sales last year, representing close to a 5% point increase in share from 2011. The study also identifies the industries and categories seeing the biggest increases in spend. Read more »

    Financial Data Breach Would Affect Loyalty, Say Consumers

    August 6, 2014

    SafeNet-Impact-Data-Breaches-Consumer-Loyalty-Aug2014A financial data breach would turn some consumers away from a business for good, finds a survey from SafeNet. Asked how likely they would be to shop or do business again with a company (retail, financial, healthcare, social media) that had experienced a data breach, 1 in 4 US respondents said they would never do so again (6%) or would be very unlikely to do so (18%). Not surprisingly, that sentiment was substantially higher when respondents were asked about a data breach involving financial and sensitive information. Read more »

    US Consumers’ Top-Ranked Attributes When Shopping for Goods and Services

    August 4, 2014

    TradeExtensions-Most-Important-Shopping-Attributes-Aug2014Source: Trade Extensions

      Notes: Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed). While fewer rank value for money and expected quality as being their top attribute, a solid majority rank them among their top-3. Meanwhile, trusted names, ethical brands, and convenience are far lower on the scale, though roughly 9 in 10 or more do consider them important factors when shopping. Read more »

      Back to School Stats 2014

      August 1, 2014

      NRF-Back-to-School-Spending-2004-2014-Aug2014Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics, finds the NRF in a recent survey. While that represents a 5% increase from last year's average per-family spend, total spending is expected to remain mostly flat at $26.5 billion due to fewer students in households. The study is one of many looking at back-to-school spending trends, including popular shopping destinations and purchases. Read more »

      CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

      July 31, 2014

      IRI-Americans-CPG-Brand-Spending-Behavior-Q2-2014-Q2-2011-July2014American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents - 31% in Q2 compared to 39% in Q2 2011 - are giving up some of their favorite brands. Despite those positive trends, few consumers only purchase their preferred brands over cheaper options. Read more »

      What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?

      July 30, 2014

      ForestCityAlexanderBabbage-Kids-Clothing-Brand-Influencers-July2014Clothing is one of teens' top spending categories, per recent research from Piper Jaffray - but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by Alexander Babbage offers some insight into the top influencers among teens (13-17) and young adults (18-24), with both predictable and surprising results. Indeed, while word-of-mouth proves paramount, one traditional marketing tactic also nets kids' attention. Read more »