Category news stream

Retail & E-Commerce

Facebook Ad CTRs Up in Q2

July 10, 2014

Nanigans-Facebook-Ad-Benchmarks-in-Q22014-July2014The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%, details Nanigans in its latest quarterly benchmarks report [download page] covering activity among its customers, which are predominantly direct response advertisers at e-commerce, gaming and other pure play internet companies. The 0.36% CTR represents a 47% quarter-over-quarter increase and a 146% year-over-year increase, from 0.14% in Q2 2013. The upward trend comes as advertisers allocate a greater share of their budgets to mobile. Read more »


Globally, Consumers Say They Spend More Time Shopping Offline Than Online

July 10, 2014


    Source: PayPal [pdf]
      Notes: Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online, with China (narrowly in favor of online) and Brazil (online and offline on par) being the only exceptions. Interestingly, US respondents estimated spending the least amount of time shopping both online and offline. Meanwhile, the most common complaint about online shopping is a concern that payment details might be stolen, cited by 57% of respondents overall. Read more »

      Which Content Categories Are Being Shared on Which Social Networks?

      July 9, 2014

      ShareThis-Content-Sharing-by-Category-and-SocNet-in-Q2-July2014Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1, when they first accounted for a majority of social sharing actions (sharing of website content such as articles, photos and videos via social networks). That's according to the latest quarterly report from ShareThis, which aside from detailing a host of interesting data related to mobile sharing, also contains some intriguing figures concerning the types of content categories that are being shared on various social networks. Read more »

      Tablet Magazine Ads Seen Garnering Recall Levels on Par With Print

      July 9, 2014

      GfK-Tablet-Magazine-Ad-Recall-July2014When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or "Noted") the ad, finds a recent study from GfK. That's equal to the 52% of print magazine readers who recalled seeing a specified ad, as seen in data released earlier this year by GfK. Moreover, among those who recalled at least one ad from a digital magazine, roughly 6 in 10 indicated that the ads in the publication are valuable sources of new information. Read more »


      Retailers on the Most Valuable Digital Channels for Driving Store Traffic

      July 9, 2014


        Source: RSR Research [download page]
          Notes: Retail "winners" (those with year-over-year sales growth of more than 3%) and "laggards" (with growth less than 3%) are in agreement that e-commerce sites are the most valuable digital channel for driving traffic to physical stores. Beyond that, though, "winners" are far more likely to see retailers' mobile and social networking presences as being very valuable for driving store traffic. They're similarly more likely to believe that their mobile and social networking presences have a lot of value once the customer is in the store. Read more »

          Consumers Increasingly Reading, Trusting Online Customer Reviews for Local Businesses

          July 8, 2014

          BrightLocal-Use-of-Online-Customer-Reviews-July2014More than ever, consumers in the US and Canada are reading online customer reviews to determine whether a local business is a good one, according to results from the latest annual BrightLocal survey examining consumer attitudes to reviews for local businesses. This year, 88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business, up from 85% last year and 71% in 2011. More than 7 in 10 also said that positive reviews make them trust a business more. Read more »

          Top 10 US Retailers in 2013; Amazon Cracks the List

          July 8, 2014


            Source: STORES Magazine
              Notes: Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales. Coming in at #9, Amazon is the first pure-play e-retailer to have made it into the top 10. The US accounted for 57% of Amazon's global sales in 2013; all other retailers in the top 10 saw at least 70% of their sales coming from the US. Meanwhile, McDonald's fell from #9 to #11; by comparison, it derived just 40% of its global sales from the US.
                Related: North America’s 10 Most Valuable Retail Brands

                2 in 3 Millennials Using Mobile Apps While Shopping In-Store

                July 7, 2014


                  Source: CFI Group [download page]
                    Notes: Overall, 41% of consumers reported using mobile applications while shopping in stores, almost double the proportion (21%) from last year. Propensity to use apps while shopping was predictably higher among the 18-24 (68%) and 25-34 (66%) age groups. Mobile app users are currently leveraging them primarily to check other retailers' prices and for coupons or discount offers, with many also checking product reviews and researching product information. Read more »

                    “Upscale” Baby Boomers Plan Luxury Purchases

                    July 3, 2014

                    Shullman-Baby-Boomers-Luxury-Buying-Plans-July2014Upscale marketers shouldn't ignore Baby Boomers, the massive segment of the population that is "even more valuable and affluent" than those coveted Millennials, argues the Shullman Research Center in a new report [download page] detailing the wealth and financial outlook of Baby Boomers. Compared to their share of the adult population, Baby Boomers command an above-average share of total net worth and total income dollars. What's more, "Upscale" Baby Boomers are looking to spend on luxury products. Read more »

                    Social Logins in Q2: Facebook Rebounds, Regains Lead on B2B Sites

                    July 3, 2014


                      Source: Janrain
                        Notes: After 6 consecutive quarters of shrinking market share, Facebook's share of social logins increased by 1.5% points to roughly 44% in Q2, extending its lead over Google, which dropped slightly to 37% share. Twitter (6%) moved in front of Yahoo (5%) for the third spot, but both remain far back from the leaders. Meanwhile, after briefly surrendering the lead on B2B sites in Q1, Facebook was back on top by a slight margin in Q2. Its lead was far more comfortable on music, entertainment, retail, media and consumer brands sites. Read more »