More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
Retail & E-Commerce Articles
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Shoppers Say They Pay Attention to RMN Ads
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad.
Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
What’s the Forecast for Back-to-Class Spending?
The NRF forecasts record spending on back-to-school and back-to-college, while Deloitte has a more sobering assessment.
These Are the US’ Largest Retailers
Walmart boasted about half a trillion dollars in US retail sales last year.
Marketers Want RMNs to Open Up Their Inventory
Almost half of US marketers surveyed are frustrated by limited premium inventory.
More Consumers Report Online Product Searches on Social Media Platforms
Men are more likely than women to say they start their online product searches on a variety of social platforms.
World’s Most Valuable Brands Register Decline in Collective Brand Value
Apple widened its lead as the most valuable brand, while Beverage brands dotted the list of the fastest-growing.
Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Gen Z Adults Seem to Be Less Trusting of Brands Than Others
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector.
Asian-Americans Are Active in Talking About Brands
Asian-Americans discuss 16% more brands per week than the average.
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
US Adults’ Attitudes to Advertising Appear to be Worsening
A slight majority (53%) of US adults think that ads are a waste of time.
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Amazon Fares Well in Latest Annual Brand Health Rankings
Tech brands dominated the most improved list for 2023.
Youth See Potential for AI as Online Shopping Aid
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
B2B Buyers Are Frequent Online Shoppers, Come to Supplier Sites Prepared
More than one-third grade their recent research and purchase experiences at supplier sites as an A.
Commerce Media Decision-Makers Report Strong ROI
Almost 9 in 10 agree that advertisers demand more transparency with first-party data than their organization wants to offer.