Rising prices are one of the top reasons for ceasing to buy from a brand.
Retail & E-Commerce Articles
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Consumers Continue to Use Their Smartphones In-Store
More are willing to opt in to brand communications on mobile for discounts and offers.
How to Double Your Ecommerce Conversions in Just 2 Weeks
[Sponsored] In this article, Finteza explores strategies that you can implement in just two weeks to double your e-commerce conversions.
US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
What Are the Strongest Brands in the US?
Hint: Alphabet brands perform very highly on this measure.
Who’s Ordering Groceries for Delivery?
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Consumers’ Easter-Related Spending Expected to Reach A New High
Americans will spend about $192 on Easter this year, up from roughly $170 last year.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
Consumers: Social Responsibility Matters in Some Areas More Than Others
Social responsibility factors into decision-making most in the Restaurant, Apparel, and Personal Care Product categories.
US Retail Sales Forecast to Grow by 4-6% This Year
Non-store and online sales are expected to climb to 27-28% of total retail sales.
First Impressions Appear Critical for E-Commerce Site Visitors
1 in 5 say they’ll make a decision about whether to stay or leave within 5 seconds.
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Consumers Are Still Planning Discretionary Spending Pullbacks
There’s marginal improvement in the outlook for spending on clothing and apparel.
Prospective Auto Buyers Are Taking Their Time
Current vehicle owners are far more willing to be patient before making their new purchase.
As RMN Ad Spend Grows, What Are Buyers’ Main Reasons for Investing?
RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Marketplaces Gain Foothold with US B2B Buyers
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.