Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

These Are the Steps MarTech Buyers Take Prior to the Research Process

These Are the Steps MarTech Buyers Take Prior to the Research ProcessMarTech buyers appear to take an informal approach to assessing their requirements. July 14, 2017

We’ve all heard the stats about how much of the buying process is complete before a vendor representative is ever contacted. And new data from Target Marketing and IBM [download page] confirms that buyers feel that their self-driven online research is... READ MORE
What Are the Biggest Advertising Challenges Faced by Marketers?

What Are the Biggest Advertising Challenges Faced by Marketers?Reaching and capturing the attention of target audiences are big challenges for advertisers.June 30, 2017

A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and... READ MORE
Pressure Builds on Marketers to Measure Performance and Impact

Pressure Builds on Marketers to Measure Performance and ImpactMarketing needs to improve in deriving insights from data and making course adjustments based on data.June 16, 2017

The pressure on marketing to measure its value, impact and contribution is growing, according two-thirds of respondents to the 2017 Marketing Performance Management (MPM) Benchmark study conducted by VisionEdge Marketing in partnership with Hive9 and Valid... READ MORE
Trade Marketer Wish List: Better Targeting, Measurement

Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE
Social Media Trends: Which Platforms and Content Types Are Gaining Favor?

Social Media Trends: Which Platforms and Content Types Are Gaining Favor?Instagram seems to be capturing marketers' enthusiasm this year in adoption, planned frequency and advertising efforts.June 12, 2017

The latest annual Social Media Marketing Industry Report [download page] was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers’... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match