More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...
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Essential Retailers See Rise in Organic Search Activity in Q1 Amid Overall Decline
Site visits generated by organic search declined by 15% year-over-year in Q1, though Essential Retail sites bucked this trend, according to Merkle’s latest quarterly Digital Marketing Report [download page]. The impact of the coronavirus is clearly demonstrated in...
Here Are the Top Brands US Customers Would Recommend
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...
Here’s How High-Growth Professional Services Firm Are Outpacing Their Peers
High-growth professional services firms grew more than 3 times faster than average in the past three years, and are twice as likely to be highly profitable than firms that haven't experienced growth in that time frame. So, what are these firms doing differently from...
Here’s How PR Pros Are Using Social Listening
PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...
These Brands Enjoyed the Best ‘Buzz’ in 2019
When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...
Industries Face Declines in Trust
One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in general to do the right thing, that trust has declined across all...
To What Extent Are Large Companies Outsourcing Marketing Services?
There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...
Here Are Some E-Commerce Traffic Source and Conversion Rate Stats
Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to 27% of...
7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years Ago
The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little control over the data that companies are collecting, per a new survey from...
Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched streaming...
Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition
As marketing shifts to a digital world, it may come as little surprise that the majority of today’s marketers find digital media to be significantly (40%) or somewhat (47%) more effective than traditional media, with only 12% of marketers holding to the opinion that...
Most Adults Don’t Relate the Most to Their Own Generation
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
Paid Social Ads Work Across the Funnel, Consumers Say
But shared posts have the biggest impact on consideration behavior.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Fortune 500 Marketers Say Shift Against Cookies to Lead to Increased Spend on Social, Search
The trend against cookies is leading to the most pressure at the bottom of the funnel.