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Two-Thirds of B2B Marketers Are Testing Content Personalization

Two-Thirds of B2B Marketers Are Testing Content PersonalizationB2B marketers are focusing on measuring conversions, but say they're limited by lack of sales follow-up and long sales cycles.October 20, 2017

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents... READ MORE
4 Tips to get Up To 37% better CPIs with Instagram’s Story App Install Ads

4 Tips to get Up To 37% better CPIs with Instagram’s Story App Install AdsBamboo highlights the most important lessons for performance advertisers before including Story app install ads in their acquisition playbook.October 17, 2017

[Sponsored and Written by Bamboo] Just a few months ago, Facebook added the “app install” objective to Instagram Stories ads. In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a... READ MORE
Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT…

Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT…Snapchat is easily the favored platform for teens, but is it the best way to market to them?October 16, 2017

Snapchat is enjoying a strong run as teens’ favorite social network, according to the latest bi-annual survey from Piper Jaffray. With 47% of teens calling it their single favorite platform, Snapchat’s been at the top in this survey for 2 full... READ MORE
B2C Marketers’ Interest in Amazon Advertising Grows

B2C Marketers’ Interest in Amazon Advertising GrowsB2C marketers are more likely to say they'll increase their ad spend on Amazon than on any other platform identified.

Amazon’s US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter,... READ MORE
Half of Adult Email Users Still Use Their First-Ever Email Address

Half of Adult Email Users Still Use Their First-Ever Email AddressAbout 1 in every 6 Millennials reads emails as soon as they come in.October 13, 2017

Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had, according to results from a YouGov survey [pdf]. That includes 37% who not only use that address but consider it... READ MORE

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