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Online & Mobile > Social Media

Brands’ Use of Slang on Social Media is Annoying, Consumers Say

May 26, 2017

Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn't... woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling that it's "cool" if brands talk about timely events, but not politics. Read more »

Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

May 25, 2017

TV is, by a large┬ámargin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and delivering meaningful results from this large generation, fully half (51%) of respondents chose TV, with agencies (59%) more likely to agree than┬ámarketers (41%). Read more »

Inbound Marketing Prioritizes SEO as Traffic Generation Proves Challenging

May 22, 2017

Proving ROI has long been a top challenge for marketers. But marketers participating in HubSpot's latest annual State of Inbound report [download page] have bigger fish to fry: generating traffic and leads. In fact, growing traffic is not only a bigger challenge than proving ROI, it's also a bigger priority. Read more »

6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles

May 22, 2017

Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they'd like to use Virtual Reality presentations when searching for information about vehicles. That's according to Capgemini's Cars Online 2017 study [download page], which found respondents in Emerging Markets showing more interest in additional features than those from Mature Markets. Read more »

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

Social Now Seen As Top Distribution Platform for Digital Video Campaigns

May 16, 2017

The pendulum seems to be swinging towards social platforms as the most important partners for digital video campaigns, according to a Trusted Media Brands Inc. (TMBI) survey. Some two-thirds (68%) of marketers and advertisers involved in digital and mobile advertising said that social platforms are their most important partners, up from 56% in the prior survey fielded just 10 months earlier. Read more »

B2B Marketers Keep the Focus on Content

May 15, 2017

There's no content fatigue setting in among B2B marketers, according to the 2017 Digital Trends in B2B [download page] report from Econsultancy and Adobe. Not only is content marketing by far the top digital priority for B2B marketers this year, but it's also the discipline most likely to get a spending hike this year. Read more »

These Charts Show How Facebook’s Ad Revenue Growth is Far Outpacing its Audience Growth

May 12, 2017

We recently reported on Facebook's growing average revenue per user (ARPU), which Ampere Analysis notes has increased sixfold in the US between 2012 and 2016 (to almost $20). We decided to take a look at Facebook's earnings reports from another perspective, comparing ad revenue growth worldwide with audience growth to show just how much the marketing community has embraced Facebook advertising. Read more »

Audience Monetization: Who’s Doing it Best? (Hint: Google > Facebook)

May 10, 2017

Google alone commands around 15% of the world's media advertising revenues, an extraordinary figure. Facebook is the second-largest media owner, according to a recent analysis, itself capturing about 5% of worldwide media ad spend. How are they doing so well? They're monetizing their audiences better than other online properties, per estimates from Ampere Analysis. Read more »

Here Are The Advertising Types That Consumers Say They Tolerate the Most

May 8, 2017

We won't bury the lede: we could have titled this article, "Once More With Feeling: Consumers Prefer Ads in Traditional Media." And we almost did. For whatever reason, consumers just seem to tolerate legacy media ads more than online ones. We've seen it before, and a recent study from Kantar Media [download page] is the latest to add to that body of research. Read more »