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B2C Marketers’ Interest in Amazon Advertising Grows

B2C Marketers’ Interest in Amazon Advertising GrowsB2C marketers are more likely to say they'll increase their ad spend on Amazon than on any other platform identified.October 16, 2017

Amazon’s US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter,... READ MORE
Rising Programmatic TV Investments Have Better Targeting in Mind

Rising Programmatic TV Investments Have Better Targeting in MindFirst-party data will help derive better insights, marketers say.

Programmatic TV is mainstream, declares Adobe Digital Insights (ADI) in a recent study that surveyed more than 400 US and UK professionals from agencies and brands. These executives, who are decision-makers for placement of TV or digital media marketing,... READ MORE
4 Things to Know About TV Ads

4 Things to Know About TV AdsNewly-released findings related to TV ad lengths, spend, and perceived effectiveness.October 11, 2017

TV is no longer the single largest advertising medium in the US, having recently been overtaken by digital media. But TV advertising is still a more than $70 billion business, and it’s still growing, albeit slowly. Here are 4 updates on TV advertising,... READ MORE
Digital Ad Sales to Overtake Offline in 2019?

Digital Ad Sales to Overtake Offline in 2019?Get ready for an advertising world in which mobile and social take center stage - not just in digital media.September 27, 2017

While digital has well and truly overtaken TV as the single largest US advertising medium, offline media still command a majority of ad sales in the US, per new data from MAGNA [pdf]. But if MAGNA’s forecast proves correct, it won’t be long... READ MORE
Most Important for PPC Advertisers? CRO, Mobile & Social

Most Important for PPC Advertisers? CRO, Mobile & SocialText ads still lead mobile and social ads in perceived effectiveness.

The most important aspects of digital marketing for PPC advertisers over the past year have been conversion rate optimization (CRO) and mobile, with agencies favoring the former and brands the latter, according to the latest annual State of PPC report... READ MORE

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