Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
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High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Good News and Bad News for CEO Perceptions of CMOs
CEOs have mixed views on their relationship with their CMOs.
The Public’s Trust in Advertising Practitioners’ Integrity Deteriorates
About half of American adults rate advertising practitioners’ honesty and ethical standards as low or very low.
Some B2B Marketers Report Budget Cuts
In fact, more US B2B marketers surveyed said their budgets will be lower this year than higher in comparison with 2023.
B2B Tech Firms Plan Marketing Budget Increases After 2023’s Economic Challenges
About 8 in 10 B2B tech companies experienced moderate to severe impact on their revenue as a result of the economic situation last year.
Is Marketing Becoming More Complex?
Marketers are using more channels, navigating more technology solutions, and managing more product and service partners.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
About Half of Marketing Operations Teams Work Closely with the C-Suite
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
The Vast Majority of CMOs Expect Their MarTech Spend to Grow
7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.
What Skills Are Most Important for Strategists?
Strategists believe their biggest opportunity is to work on upstream business insights.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
CEOs to Raise Focus on Profitability, with CX Slightly Less of a Priority
Three in 4 believe that competitive advantage will depend on who has the most advanced generative AI.
How is the Role of the B2B CMO Changing?
B2B CMOs are taking greater responsibility for driving revenue and growth and are expected to demonstrate their impact on the bottom line.
B2B CMOs See Coming Need for Technical Skills
B2B CMOs also believe that innovative thinking will be increasingly required of them in the coming years.