3 in 4 PR professionals believe that their relationship with marketing will be more important in the next 5 years.
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Almost Half of Marketers Are Overwhelmed by Their Technology
Some 44% say they have martech platforms that have largely gone unused during the pandemic.
CMOs: Tenure Remains Low; Women Constitute Majority for the First Time
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Agile Marketers Report Better Ability to Manage Changing Priorities
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
B2B Marketers Open to New Opportunities; Training Could Improve Retention
A majority of B2B marketing managers paying for training do so for employee retention and satisfaction.
Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses
Testing is expected to be one of the most impacted programmatic ad strategies.
Content Marketers Want to Create More Content. What Would They Do with More Resources?
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
Soft Skills Remain Critical in B2B’s Virtual Selling World
6 in 10 sales leaders believe establishing credibility and trustworthiness is an essential virtual selling behavior.
B2B Companies Are Struggling with These Lead Scoring Aspects
Only about one-third of marketing executives surveyed say they have full confidence in their ability to score leads.
Organizations Want CDPs to Help with CX First and Foremost
7 in 10 say they have achieved positive ROI from their investment in a CDP within 6 months.
B2B Decision-Makers Grow More Confident in their New Sales Models
The percentage who say their new model is much more effective than their pre-pandemic one has tripled in the past 18 months.
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
European B2B Marketers More Digitally Mature in Strategy and Data Than Tech Use
Fewer than 4 in 10 report having a marketing automation system.
CMOs Report Falling Marketing Budgets
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.