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Online & Mobile > Tablet

Global Ad Spend Forecasts: Key Markets & Media

June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some consensus that digital is set to overtake TV despite some disagreement as to when that might occur. Read more »

Majority of Time Spent Watching Digital Video is With Long-Form Content, Regardless of Device

June 28, 2017

It used to be that most time spent with smartphone video was reserved for "snackable" content, but the increase in premium content available to viewers has resulted in a "democratization" of screen size, according to Ooyala [download page]. In its latest quarterly report covering Q1 2017, the company reveals that long-form content (20+ minutes) now comprises the majority of time spent with digital video on each screen. Read more »

OTT Streaming Devices Now Top All Other Devices in Premium Digital Video Ad Views

June 26, 2017

When it comes to premium digital video, the big story isn't mobile. Instead, it's the TV screen, and specifically OTT streaming devices, which have grown to exceed all other devices in premium digital video ad view share. That's according to FreeWheel's latest quarterly report [download page], this one covering Q1 2017. Read more »

Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine

June 26, 2017

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS' latest Pulse of the Online Shopper study [download page]. That also means that they're increasingly beginning their product searches on Amazon. Read more »

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

June 21, 2017

Salesforce Research has released its 4th annual "State of Marketing" report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least in channel usage: marketing leaders responding to the survey estimated that on average, one-third of their budgets are spent on channels they didn't know existed 5 years ago. Read more »

Research Uncovers C-Suite’s “Surprising” Thought Leadership Consumption Behavior

June 19, 2017

Recent studies have illustrated the impact of thought leadership with business decision-makers and how companies can stand out in a sea of noise. Now, a report [download page] from Forbes Insights and the Deloitte Center for Industry Insights provides additional context, demonstrating the formats that CXOs prefer. The results, as noted by the authors, are sometimes "surprising." Read more »

Half of Top Publishers’ App Install Spend Reportedly Allocated to Video Formats

June 6, 2017

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps, according to the latest semi-annual study [download page] from AdColony. Full-screen video alone commands one-quarter of app install spend, with social video (16%) getting the next-biggest allocation of spending among formats. These are also considered the most effective formats. Read more »

Which Generation Is Most Likely to Use PCs, Smartphones and Tablets? It’s Not Millennials.

June 5, 2017

It's easy to assume that Millennials are the most digital-heavy generation. However, recent data from Nielsen has demonstrated that Gen Xers are actually the heaviest social media users of any demographic group. Now, a new report [download page] from Nielsen shows the 35-49 crowd is leading the way in digital device access and usage. Read more »

The TV Remains the Dominant Screen for Video Viewing

June 1, 2017

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to Nielsen. The vast majority of that time, in turn, was spent with linear TV. Read more »

European Online Ad Spend Continues Double-Digit Growth

June 1, 2017

Online ad spend grew by 12.2% last year to reach €41.8 billion, with 20 markets registering double-digit growth for the third consecutive years, reports IAB Europe in its latest AdEx Benchmark study. The UK remains Europe's largest advertising market (€14.2B), accounting for more than one-third of all regional spend. Read more »