Digital media experts are concerned about the impact of fake news on company reputation.
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Smart TV Viewing Continued its Growth Pattern in Q1
Viewing time on connected TV devices, meanwhile, was flat.
Shorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
Are iOS App Users Consenting to Tracking?
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Have Attitudes to Physical Stores Changed?
1 in 5 American adults like shopping in-store less now than before the pandemic.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mobile Now Accounts for 36% Share of Digital Commerce in the US
Mobile commerce had its first $100B+ quarter in Q4 2021.
Global App Spending Growth Hit the Brakes in Q1
Globally, app downloads on the App Store and Google Play only rose by 1.1%.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials’ share of US household wealth, while small, has jumped recently.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year
Adults will spend more time listening to digital audio than watching subscription OTT video.
Privacy Remains A Concern for Smart Speaker Owners
Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.
2 in 3 Multicultural Internet Users Have Upped Their Online Activity
Almost 6 in 10 connected multicultural adults listen to podcasts on at least a monthly basis.