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Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product ResearchSome category research seems exclusive to search; others to Amazon.September 22, 2017

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into... READ MORE
Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017Also inside: the DMAs with the highest SVOD penetration, and those where people watch the most traditional TV.September 21, 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles... READ MORE
TV Universe Grows to 119.6 Million Homes for the Upcoming 2017-2018 Season

TV Universe Grows to 119.6 Million Homes for the Upcoming 2017-2018 SeasonThe TV set is the device with the broadest penetration in US households, and is increasingly being used for digital video viewing.August 29, 2017

After climbing by 2 million homes last year, the number of TV homes in the US has grown by another 1.2 million this year to reach 119.6 million for the upcoming season, according to Nielsen’s latest TV Universe estimates. Some 304.5 million Americans... READ MORE
Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company SizeAverage CPLs differ widely by industry and company size.August 21, 2017

HubSpot recently released a “2017 Demand Generation Benchmarks Report” [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how... READ MORE

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