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Few Teens Think Ad Loads Are Too Heavy on Instagram or Snapchat

Few Teens Think Ad Loads Are Too Heavy on Instagram or SnapchatYouTube is another story, though.September 6, 2017

Social networking users are most satisfied with site performance and least satisfied with the amount of ads on the sites, per recent research. But youth seem largely unfazed by ad loads, according to recent data released by Forrester Research. In fact, only... READ MORE
The Average TV Show’s Millennial Audience is 8% Bigger Than We Thought

The Average TV Show’s Millennial Audience is 8% Bigger Than We ThoughtThe audience lift when factoring in out-of-home TV viewing is greater for Millennials than for other age groups.August 11, 2017

Nielsen recently began measuring out-of-home (OOH) TV viewing, which takes place in areas such as airports, bars, and gyms. The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to... READ MORE
Here’s What Tech Device Ownership Looks Like in US Households

Here’s What Tech Device Ownership Looks Like in US HouseholdsBaby Boomers are the only generation more likely to live in a household with a DVR than an SVOD service.August 4, 2017

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report [download page]. Indeed, 97% of Gen Z (2-20) and Millennials (21-37) live in households with a smartphone, as do 95% of Gen Xers and 86% of Baby Boomers. There’s... READ MORE
The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data25 consecutive quarters' worth of traditional TV viewing data, analyzed.July 26, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE
Diversity in America

Diversity in AmericaAlmost half of the under-18 population identifies as a racial or ethnic group other than non-Hispanic white alone.July 19, 2017

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census... READ MORE

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